Popular culture refers to practices, beliefs, and objects that embody widely shared social meanings. It includes media, entertainment, fashion, and linguistic conventions. Common elements of popular culture are entertainment, sports, news, politics, and technology. Popular culture influences people from birth through the media they consume and things they do. It reflects common beliefs and practices. However, popular culture also promotes gender discrimination through stereotypes and unequal portrayals of men and women.

1. POPULAR CULTURE
DR. C. BEULAH JAYARANI
M.Sc., M.A, M.Ed, M.Phil (Edn), M.Phil (ZOO), NET, Ph.D
ASST. PROFESSOR,
LOYOLA COLLEGE OF EDUCATION, CHENNAI - 34

2. POPULAR CULTURE
• “Popular culture” was
coined in the 19th century.
• “Popular” refers to what
has gained popularity,
regardless of its style and
discrimination.
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3. WhAT dO yOU mEAn by POPULAR CULTURE?
• Popular culture is the set of practices,
beliefs, and objects that embody the
most broadly shared meanings of a
social system.
• It includes media objects,
entertainment and leisure, fashion and
trends, and linguistic conventions,
among other things.
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4. WhAT is POPULAR CULTURE And
ExAmPLEs?
• The most common pop-
culture categories are:
entertainment (such as
film, music, television
and video games),
sports, news (as in
people/places in the
news), politics, fashion,
technology, and slang.
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5. WhAT ARE ThE 3 mAin ThEmEs Of POPULAR
CULTURE?
• Three themes of popular
culture are that
individual voices are valid,
nothing is private, and
celebrity status is no longer
afforded to only the most
beautiful
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6. hOW dOEs POPULAR CULTURE AffECT Us?
• From the moment we're
born, popular
culture surrounds us and
influences us.
• It's the beliefs and practices that
groups of us have in common.
• You see pop culture play out in
the movies and shows we
watch, the art, comics, and
books we read, the toys and
video games we play with, and
the clothes we wear.
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7. GEndER disCRiminATiOn
Unequal distribution of
rewards between men
and women , reflecting
their different positions
in a social hierarchy.
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8. GEndER ROLEs in AdVERTisEmEnTs
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9. GEndER disCRiminATiOn in POPULAR CULTURE
• Discrimination is based on misunderstandings and outmoded
ways of thinking.
• The systematic inequalities suffered by women constitute
discrimination.
Example: Super heroes are men. Women always expect to
rescue.
• Men always have more power than women and women always
need to men’s power.
• There are stereotypes and discrimination against women in film
industries which are part of popular culture.
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12. REfEREnCEs
“Gender, School and Society”
• TNTEU – Study Material
• Ram Publications
• Sri Krishna Publications
• Samyukdha Publications
• Google Images
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6/2/2021 Dr. C. Beulah Jayarani