This document defines popular culture and mass culture, and discusses how popular culture influences the world. It notes that popular culture includes things like toys, fashion, TV shows, movies, and celebrities. Popular culture is shaped by mass media and permeates society. Mass culture refers to culture that is mass produced and marketed to a wide audience. Popular culture icons and trends spread widely due to technologies like television, movies, music, and the internet that allow for time-space compression and the rapid global diffusion of cultural ideas.

1. HOW THEY
INFULUENCE THE
WORLD?
Prepared by; ELIF BEDIR
POPULA
R
CULTURE

2.  Definition of culture;
The values, ideas, arts, entertainments, beliefs,
customs, and social behaviour shared by large
segments of society.
Definition of pop culture;
is a unit of cultural ideas, symbols or practices, which
can transmitted from one mind to another through
writing, speech, gestures, rituals or other imitable
phenomena. (commonly known as pop culture ) Is the
totality of ideas , perspectives , attitudes , memes,
images and other phenomena that are deemed
preferred per an informal consensus within the
mainstream of a given culture, especially Western
culture of the early to mid 20th century and the emerging
global mainstream of the late 20th and early 21st
century .

3. What does it include?
 toys and games
 fashion fads
 trends in magazines
 gossip about famous people
 television shows
 movies
 video games
 souvenirs (ex: ticket stubs)
 posters of celebrities

4. Why should you care about pop culture?
 It has strong connections to education, mass
communication, and society’s ability to access
knowledge
 It has great influence and impacts everything from
fashion to food packaging
 Most of us have the reality television show that we
don’t want anyone to know we watch, the pop song
whose lyrics we would never admit we know by heart
– but why do we feel guilty?
 Pop culture seems to simultaneously encompass
everything we love most about mass media and
everything we fear
 For this reason, it is important that we understand why

5. But first… a few definitions you need to know
 Zeitgeist: zeit = time; geist = mind - the “spirit of
the times” - the general mood and culture within a
nation
 Zeitgeist Examples
 1980’s = belief in power of money and the many
ways to spend it
 1970’s = peace, love
 1950’s = post war euphoria
 1920’s = frivolousness and avoiding seriousness

6.  Popular Culture infuluenced by;
Mass media , this collection of ideas permeates
the everyday lives of the society.

7. MASS CULTURE AND MASS MEDIA
Mass culture refers to how culture gets produced,
whereas popular culture refers to how culture gets
consumed. Mass culture is culture which is mass
produced, distributed, and marketed. Mass Culture
is a set of cultural values and ideas that arise from
common exposure of a population to the same
cultural activities, communications media, music and
art, etc. Mass culture tends to reproduce the liberal
value of individualism and to foster a view of the
citizen as consumer.

8. Mass Society Theory
 Consequence of industrialisation /urbanisation
 Destabilised societies/values
 Less land based work
 Development of large cities=absence of moral
integration=ATOMISATION
Individual left more to own devices,fewer
communities to find identity/ values

9. Mass Culture
 Refers to popular culture
which is produced by the
industrial techniques pf mass
production
 Mass produced for a mass
market
 Standardised, formulaic,
repetitive and superficial
culture
 Silences opposing voices such

10. HIGH ART
 Mass culture is related to high
art because of the new
incorporations on their works.
 Great divide : the discusion of
the distinction between high art
and mass culture ( 40’s and
50’s) Adorno is the most
recognized representant of high
art.
 It is the culture of an elite such
as the aristocracy.

11. FOLK ART
Art produced from an indigenous
culture or by peasants or other
working people.
Many 18th and 19th century
American folk art painters made
their living by their work, including
portrait painters, some of whom
produced large bodies of work.
Folk artists traditionally learn
skills and techniques through
apprenticeships in informal
community settings

12. AMERICANISATION
 Mass culture and popular
culture is often seen in a
negative light.
 America embodies all that is
wrong with mass culture
 “Americanisation was often
seen as the epitome of what
was most dangerous in the
development of the modern
industrial society”
 We are all being
Americanised due to Mass
media and popular culture

13. Who Influences Pop
Culture?
 In modern society, pop
culture is influenced by
the industries that
disseminate cultural
material.
 Film, television, news
media, music,
publishing, anime.

14. How is popular
culture diffused?
Time space
compression limits
distance decay for
parts of the planet

15. Popular Culture Icons