The document provides an analysis of popular culture, defining it as the vernacular culture shaped by mass media that influences everyday life. It explores its characteristics, influences, forms, and the issues within pop culture, including race, gender, and censorship. The conclusion emphasizes the personal nature of pop culture, suggesting that individual preferences reflect one's unique cultural menu.

1. Name :- Pritiba B. Gohil
Roll No. :- 21
Course No. 8 - C :- The Cultural Studies
Presentation Topic :- Explain: ‘Popular Culture’
Enrolment No :- PG 14101016
M.A. English Semester - 2
Batch Year :- 2014 - 2016
Submitted to :-
Department of English
Maharaja Krishnakumarsinhji Bhavnagar University

3. Popular Culture
What is It ?
Is it Important Or Not ?
What Does it Say About Us ?

4.  What is It ? :-
•Pop culture is the vernacular
(people’s) culture that prevails in any
given society.
•Popular Culture is also known as Pop
Culture.
•Popular culture is the culture of
Masses.
•Heavily influenced by mass media,
this collection of ideas permeates the
everyday lives of the society.

5.  What Is Popular Culture Or Definition :-
• Popular culture is the entirety of ideas, perspectives,
attitudes, memes, images, and other phenomena that are
within the mainstream of a given culture, especially
Western culture of the early to mid 20th century and the
emerging global mainstream of the late 20th and early
21st century.
• The general culture of a society, including ideas, music,
books, and the mass media, as opposed to high culture.
• The term “Pop Culture" became mainstream during the
1980's.

6.  How is Pop Culture Determined ? :-
•By everyday interactions, needs and
desires, the cultural “moments” that
make up our everyday lives.

7.  Who Influences Pop Culture ? :-
• In modern society, pop culture is
influenced by the industries that
disseminate cultural material.
• Film, television, news media, music,
publishing, anime.

8.  What Makes Pop Culture Unique ?
• It is constantly changing
• It is specific to time and place

9.  Types Of Popular Culture Analysis :-
 There are four main
types of popular culture
analysis like,
1. Production Analysis,
2. Textual Analysis,
3. Audience Analysis,
4. Historical Analysis. These analyses seek to
get beneath the
surface (denotative)
meanings and examine
more implicit
(connotation) social
meanings

10.  Forms of Popular Culture :-
1. Music
2. Television
3. Sports
4. Toys
5. Comic Books
6. Film
7. Advertising
8. Fashion
9. Magazines
10. Cyber culture

11.  Issues in Popular Culture :-
1. Race
2. Ethnicity
3. Gender
4. Sexuality
5. Cultural Imperialism
6. Censorship

12.  Categories Of Pop Culture :-
• The most common pop culture
categories are:
1. Entertainment (movies, music, TV),
2. Sports,
3. News (as in people/places in news),
4. Politics,
5. Fashion/Clothes
6. Technology.

13. 1. Entertainment :-
Yeh Jawaani Hai Deewani
Goliyon Ki Raasleela:
Ram-Leela
Chennai Express

14. 2. Sports :-
• Cricket

15. 3. News :-

16. 4. Politics :-
Barack Obama George W. Bush
Narendra Modi

17. 5. Fashion And Clothes :-

18. 6. Technology :-

19.  Conclusion :-
• Each one of us has our own pop culture
menu.
• Look at your apps, your bookmarks, your
songs playlist, TV shows, movies: what
you 're saying on your favourite social
net.
• Smartphone today are the centre of our
pop culture.