The Frankfurt School was created by Jewish intellectuals in Germany with the intention of using critical theory to undermine Western culture and capitalism in order to bring about Marxist revolution. Theodor Adorno and Max Horkheimer were influential thinkers in the Frankfurt School who criticized the culture industry for producing meaningless mass-produced content aimed at deceiving audiences and manufacturing desire for commodities to serve capitalist interests rather than artistic merit.

1. FRANKFRUT SCHOOL
Jewish intellectuals create the Frankfurt School
with the intention of destroying western culture
to bring down capitalism
&create Marxist revolution

2. T H E C U LT U R E I N D U S T RY:
E N L I G H T E N M E N T A S
M A S S D E C E P T I O N

3. THE THINKERS
T heodor Adorno (1903-1969)
Was a German philosopher,
sociologist and composer.
Max Horkeimer (1895-1973)
Was a German philosopher and sociologist

4. Movie and radio no longer pretend to be art, the truth they are
just business is made into an ideology in order to justify the
rubbish they deliberately produce
P r o f i t m o t i v e d e t e r m i n e s t h e n a t u r e o f c u l t u r a l f o r m s
THE CULTURE INDUSTRY

5. The customer is not king, as
the culture industry would have
us believe, not it ’s subject but
it ’s object.

6. COINCIDENCE?
COINCIDENCE?
COINCIDENCE?

7. Thank you, consumer society
for giving me a new product to buy.
This is a good product!
I would like to make further purchase
of similar products in the near future

8. I t ’s n o l o n g e r a n a r t , b u t c o m m o d i t y
A r t i s j u d g e d b y i t ’s m o n e t a r y va l u e ,
r a t h e r t h a n i t ’s a e s t h e t i c va l u e
M A S S C U LT U R E

9. Industry that produces products that are meaningless,
mass-produced and are aimed at deceiving the masses by
creating illusions and stereotypes, by manufacturing
desire for commodities that are products of capitalism

10. “Every work of art is an
uncommitted crime.” – T h e o d o r A d o r n o