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Finding and Organizing a Great Cloud Foundry User Group


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Slides from the 2015 Cloud Foundry Summit on May 12.

Virtualization and global distribution are great when it comes to cloud computing and open source. In both cases, physical location is irrelevant. But one of the best ways to join the Cloud Foundry community is to participate in a local meetup. The presenters will share their experience running user groups over the past decade and lessons learned from recent Cloud Foundry events.

This session will teach you how to:
1. Find an active Cloud Foundry (or related cloud computing) user group
2. Contribute your own knowledge at an upcoming event
3. Organize - and sustain - a strong Cloud Foundry community

After this presentation, you will:
1. Appreciate the professional (and social) benefits of attending a meetup
2. Know how to share your expertise and establish your eminence as a Cloud Foundry expert
3. Be prepared to effectively organize a sustainable Cloud Foundry user group

Published in: Technology

Finding and Organizing a Great Cloud Foundry User Group

  1. 1. Finding and Organizing a Great Cloud Foundry User Group Daniel Krook, Animesh Singh, Manuel Silveyra
  2. 2. What you’ll learn today •  Why meetups are so popular and why you should get involved •  Where you can find an active local Cloud Foundry group •  How you can organize - and sustain - a strong community
  3. 3. About us Daniel Krook •  New York City Cloud Foundry Meetup •  643 members •  Organizer since March 2014 Animesh Singh •  Silicon Valley Cloud Foundry Meetup •  1,182 members •  Organizer since June 2014 Manuel Silveyra •  Austin Cloud Foundry Meetup •  140 members •  Organizer since January 2015 @DanielKrook @AnimeshSingh @Manuel_Silveyra
  4. 4. Meetups are social events for building and sharing knowledge Computer user groups have been around for decades, but social media has made them more accessible ...There are no hard and fast rules however •  Organizational formality varies •  RSVPs may require payment (venue reservation, speaker costs) •  Refreshments are often provided Meetups generally… •  Are regularly scheduled (often monthly) •  Are semi-structured (2 or 3 hour agenda) •  Have one speaker, several lightning talks, or a panel •  Take place after work hours •  Are hosted at an office, bar, or coffee shop •  Are free and open to the public (with an RSVP)
  5. 5. Meetups aren’t long, but they provide ample time for networking and conversation before and after the primary presentation Goals for a sample one hour talk 1.  Introduce the technical audience to a new open source project
 2.  Solicit attendee feedback during the session and in post meeting conversation
 3.  Invite them to contribute code or otherwise report issues on GitHub 6:00 – 6:30pm Pre-meeting conversation, networking, refreshments 6:30 – 7:30pm Presentation, demos, Q&A 7:30 – 8:00pm Post-meeting conversation, optional trip to a nearby bar/restaurant Agenda for a sample two hour meeting
  6. 6. There are many professional benefits that come from attending, speaking at, and organizing a meetup Learn a new technology like CF • Catch a live presentation and demo • Participate in an interactive conversation • Meet SMEs willing to teach After a few meetups you’ll... • Understand the ecosystem of the technology • Have a solid grasp of the technology • Had a change to try and validate iterations of experimentation In time you will… • Acquire a new skillset (for free!) • Connect with a network of experts for answers • Establish your own eminence as a local expert • Find talent for your own company • Find job opportunities
  7. 7. is the best place to find new groups and events near you Search   Search by topic and location   There may be more than one group for a given keyword Edit your Meetup profile   Add topics of interest to your profile to be alerted to new events   Join groups and attend events   As you join related meetups, you’ll find connections to other similar groups  
  8. 8. Do some research and planning before you organize a new Cloud Foundry group Are you sure you want to start a new meetup group? • Meetup organization is not trivial and may have startup costs • Do your best to find an existing group and collaborate with others • It can be counter productive to both groups to start a brand new group Decide on your niche and make sure it’s broad enough • Is “Cloud Foundry” too narrow a topic? Would a general PaaS group fit your market? • Set up your group page with a description and topics • Review the helpful OpenStack user groups HOWTO: Find a venue and sponsors • Start with your own company and or Cloud Foundry partner companies • But also consider partner, customer, academic, co-working venues • Coffee shops, restaurants, and bars may offer private areas with projection equipment Confirm a topic and speaker, then schedule an event! • Stick to a Tuesday, Wednesday, or Thursday evening • August, November, and December have poor turnout due to holidays and vacations • Consider other meetup group schedules or events that could coincide
  9. 9. A successful event has four important characteristics Real world example showing how to use vendor value added services in Cloud Foundry Great content Relevant and respected speaker with great audience interactivity Great speaker(s) Lots of space, free food, modern projection equipment Great venue Room for 100 (based on 250 RSVPs) and opportunity for attendees to interact Great attendance Focus on these for each meetup event you organize
  10. 10. Identify great content for your event Cloud Foundry architecture and demo Customer stories and use cases OpenStack and Docker Integration Evolve with your audience. Be open to change from members and the market.
  11. 11. Cornelia Davis Director of Platform Engineering at Pivotal 
 Gave a hands on demo of Java Spring applications deployed from an IDE to Cloud Foundry Sam Ramji
 CEO of the Cloud Foundry Foundation
 Discussed the value of Cloud Foundry for the business as well as the technical side of the house René Welches Architect at hybris (an SAP company) 
 Described how Cloud Foundry is deployed 
 in a industrial microservices e-commerce application at SAP Find a great speaker for your event Heard a compelling talk at CF Summit? 
 Ask the speaker if they will be in your area in the coming months. Coordinate with other groups to share speakers who may be travelling through the area for other events
  12. 12. Engage a great sponsor and/or venue for your event Always keep at least one upcoming meetup topic on the schedule (and add placeholders for venue reservations with requests for topics from members) Members of the Cloud Foundry Foundation may have locations in your area. Engage them to see if they are interested in hosting or sponsoring a meetup.
  13. 13. Spread the word, attract attendees, build community Create your group page and schedule an event • Set up a Meetup group • Configure keywords and topics • Reduce barriers (such as mandatory questions) for those joining Promote 
 the event through social media • Promote on Twitter • Promote on LinkedIn • Follow a predictable schedule and announcement cadence Follow up by publishing slides and soliciting feedback • Share content on SlideShare • Post pictures to the event page • Send a summary and solicit feedback Think of collateral reuse beyond the meetup, and building on the conversations that came out of it for future topics or articles. Coordinate with other local groups to allow for cross-pollination of group members
  14. 14. Other tips for organizing a great user group Don't underestimate the effort to sustain a group – mentor others and groom co-organizers. 
 Be the community catalyst. More tips from Mike Schinkel:
  15. 15. A personal journey – Amplify your effect!" @AnimeshSingh
  16. 16. Why? Find your motivation All along the simple act of getting together in person to learn, share, and collaborate has driven open technology forward and is one of the most powerful ways to participate in the open source community.
  17. 17. I work on IBM Bluemix Design Thinking Containers Extreme Agile Mobile IoT APIs Microservices
  18. 18. Motivation – good precedents and organizational culture
  19. 19. 1.  Funding for Meetups
 2.  Good technical library of content and speakers willing to share
 3.  Incentives and rewards for employees willing to go that extra mile and become socially relevant in the technical and open source community Motivation – good precedents and organizational culture
  20. 20. Motivation – good precedents and organizational culture
  21. 21. My techniques
  22. 22. Techniques – Find a superstar – Speakers and partner groups
  23. 23. Techniques – Find a superstar – relevant content
  24. 24. Techniques – Find a superstar – Relevant content: Cloud Foundry on OpenStack PaaS Integration IaaS UAA Router DEA Pool Apps Service Connector Health Manager Messaging Cloud Controller Build Packs Service Nodes BOSH Cloud Provider Interface •  Static / floating ips •  Persistent disks •  Custom VM Configurations •  Specialized Security groups
  25. 25. Techniques – Find a superstar – Relevant content: Cloud Foundry and Internet of Things Connect Collect Manage Simple APIs Assemble Build Real Time MQTT REST
  26. 26. Techniques – Spread awareness and advertise (blogs, Twitter etc.)
  27. 27. Rewards and Outcomes
  28. 28. Rewards – Great interaction, direct feedback from attendees and community "I followed the Bay Area PaaS, Cloud Foundry & Bluemix Meetup virtually (I’m based in London). Great presentation.” "Hi Animesh, It was a very successful meetup yesterday with an impressive list of demos. Are these demos available for bluemix starters to tryout?” ”Hi Animesh, Thanks for a great meetup this week on BlueMix!  I wanted to follow-up with you on our conversation at the end of the meetup regarding academic use of BlueMix in a class I'm teaching" "@Michael Fraenkel thanks for the dea go insights was worth the wait, appreciate, if you can share links for PPT" "It's an amazing meetup , thanks for Animesh &Ferran &Michael sharing PPT , Diego project looks very good :) In china , Huawei is help Pivotal & IBM to organizing china cloud foundry meetup , it's plan organize in Shanghai、Shenzhen、Nanjing、Hangzhou­ and other cities”
 "I learned a lot about Cloud Foundry and Bluemix at the meet- up. Thanks for info, pizza, and T-shirt!”
 ”Hey Animesh, Thank you for hosting this. This meetup was done very well, and you are a dynamic and excellent speaker. I can't wait to see you on TED motivating the world. One of the persons on your team presented on Twillo. I was seeing if I could get his name?
  29. 29. Rewards – Great for social media presence – Many times our content was featured on SlideShare and Twitter
  30. 30. Rewards – Combining social media with meetup content enables global reach 55K SlideShare views Across the globe from IBMers, Universities and companies like HP, Pivotal, RedHat, Oracle, Salesforce, Comcast, BNY, Huawei, Hitachi etc. 7K Tweets about our content Leading to 1.5 Million Reach!
  31. 31. Rewards – Recognition!
  32. 32. And all this while, meeting great people and making some great friends along the way!
  33. 33. What you learned today •  Why meetups are so popular and why you should get involved •  Where you can find an active local Cloud Foundry group •  How you can organize - and sustain - a strong community
  34. 34. Join us and help build the Cloud Foundry Community Daniel Krook •  New York City Cloud Foundry Meetup •  643 members •  Organizer since March 2014 Animesh Singh •  Silicon Valley Cloud Foundry Meetup •  1,182 members •  Organizer since June 2014 Manuel Silveyra •  Austin Cloud Foundry Meetup •  140 members •  Organizer since January 2015 @DanielKrook @AnimeshSingh @Manuel_Silveyra