The document outlines 5 unforgettable steps for running successful webinars to grow sales and leads online: 1) Have a clear purpose, 2) Develop valuable content for your target audience, 3) Establish an effective process for hosting webinars, 4) Use the right webinar platform, and 5) Promote your webinars. The document provides guidance on each step, emphasizing delivering value to the audience through educational content rather than sales pitches.

1. 5 Unforgettable Webinar Steps
To Grow Your Sales & Leads
Online
www.thedigitaldelusion.com
Doyle Buehler
@doylebuehler

2. Welcome!
• What we’ll cover
• Why Webinars & Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Slide deck on Slideshare
http://bit.ly/doylebuehler05

3. Hello, My Name is… Doyle Buehler
•Multiple start-up businesses in the online ecommerce consumer market;
fastest growing company in Canada; Canadian Innovation Award, multiple
US patents.
•Educator – teach Strategy, Business Planning & Entrepreneurship
•Considerable time working on the “inside” of Marketing Agencies, along
with major Fortune 500 clients, putting the pieces together.
•Judge for Australian Web Industry Association 2014; Presenter for the
Australian Marketing Institute Congress 2014

4. Want To Win A Paperback Copy of my
book on Digital Leadership, “The Digital
Delusion: How To Overcome The
Misguidance & Misinformation
Online”?
Tweet @doylebuehler
#thedigitaldelusion
#digitalleadership

5. )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com

6. How I spent $250,000+ on a website

7. What Parts of
Your Digital
Ecosystem Are
You Using?
Are you able to use all
of them effectively,
simultaneously?
Branding, Dashboard, Metrics & ROI, Analytics, Social Media, Mobile, Website, SEO,
Sales, Sales Funnel, EDM, Gifts & Downloads, Paid Search Advertising, Video, Visuals &
Images, Strategy Plan, Training, Content Creation…

8. Deadly Digital
)1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com

9. What Are Your Goals
Of This Webinar?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #digitalleadership

10. What Questions Do
You Need To Answer?
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2 _______________________
3 _______________________
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11. What Are Your Online
Challenges/Problems
With Webinars?
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2 _______________________
3 _______________________
Please share @doylebuehler #digitalleadership

12. Ready to Get Started With Webinars?

14. 5 Unforgettable Webinar
Steps
To Grow Your Sales & Leads
Online
1. Purpose
2. Content/Audience
3. Process
4. Platform
5. Promotion

15. Purpose

16. #1 Purpose
– What’s Your Strategy
– Leads? Sales?
– Training & education

17. Why Webinars?
• Building Your Digital Leadership
1. Influence
2. Authority
3. Knowledge
• Educating & Informing
• Content Creation (your content explosion!)
• Sales, Leads & Contacts

18. • Strategy – WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How Webinars “fit” across your digital
ecosystem?
• Your Content Strategy – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas

19. Are You Missing 67% of
Your Market?
The people that are perfect, ideal clients for
you can be broken down into the following
percentages:
• 3% - “ACTIVELY” Shopping & Ready To Buy
• 7% - “OPEN” to You
• 30% - “AWARE” for the future
• 30% - Currently “UNCONSCIOUS” of You
• 30% - NEVER

20. Definition of a Leads/Sales Funnel
“Just because they are not actively
shopping, doesn’t mean they will
never buy from you!”
Webinars are about being able to move people into
your own conversion/sales/lead funnels… NOT just
about a single transactional sale

21. NOT just a leads platform, but
an Education platform

22. Why Do People Organise Webinars?
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

23. Webinar PURPOSE
Checklist
What is Your Strategy?
What VALUE are you delivering?
How will you deliver your value?

24. HOT Seat #1
• When is YOUR
next Webinar?

25. Content

26. #2 Content
– Who is your audience?
– What’s in it for them
– What value are you delivering
– Entry point to your digital ecosystem
– Add true, remarkable value - Don’t hold back
– Make it part of your sales funnel
– Content redistribution

27. What Are YOU Going To “TALK”
About?

28. Your CONTENT Drives Your
Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s In It For Me”
• Where is your Digital Leadership?

29. What Do You DO with Your Audience?

30. http://www.on24.com/

31. http://www.on24.com/

32. http://www.on24.com/

33. Webinar Content
Checklist
What Are You Going To Talk About?
What VALUE are you delivering?
Who EXACTLY is YOUR Audience?

34. HOT Seat #2
• What will your
next webinar
be about?

35. The Process

36. #3 Process
– Steps you can take to run a webinar
– Tools that you can use

37. Webinar Structure
• Focus on Learning/Experience/Information
• Dynamic
• Less time “primping” about how awesome
you are
• Less pitch – more filling

38. How To Organise A Webinar
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

39. INFLUENCE To ACTION
• Move your
attendees to your
own lists and own
pages.
• Not about
“engagement”
• About Digital
Leadership &
INFLUENCE

40. The Best Tools
• Social & sharing
• Q & A
• Surveys
• Polling
• Chats
• Collaboration
• White boards

41. What to Avoid
• Excessively long webinars
• All fluff and no substance
• Not just about sales – about people
entering your long-term sales funnel
• Don’t be boring!

42. Webinar Process
Checklist
What Process Are You Building?
Are You Automating Your Process?
How Will You Improve Your Process For
Your Next Webinar?
How Are You Using Your Tools?

43. HOT Seat #3
• Who EXACTLY
are you
marketing to?

44. The Platform

45. #4 Platform
– What Technology to use
– Features that work well with webinars

46. How To Select A Webinar
Platform
1. Webinar software Cost & ROI
2. Traffic/user capabilities
3. Session Recording
4. Marketing Capabilities
5. Landing page creation
6. Communications & Follow-through
7. Detailed Statistics
8. Other Options
– Payment Gateway for Paid session
– Integration with existing software – infusionsoft,
mailchimp, CRMs, etc.

47. What Your Webinar
Platform Needs
1. Registration or Opt-in Page
2. Way to Capture Registrations & Emails (&
Automated)
3. Platform
4. Back-up plan to record webinar (i.e. Camtasia)
5. Presentation & Creation software
6. Method for “offers” or next steps
7. Follow up with emails/contact

48. Webinar Platforms
• ON24
• GotoWebinar/Meeting
• Anymeeting
• WebinarJam
• Google Hangouts
• Click Meeting

49. Webinar Platform
Checklist
What platform will you use?
How will you set it up for your audience?
What are your “Must-haves” for a webinar
platform? Marketing? Stability?
Recording?

50. HOT Seat #4
• How will you
incentivize your
audience to
join your
webinar or join
your sales
funnel?

51. Promotion

52. #5 Promotion
– Partnerships!
– Guests
– Incentives
– Don’t forget post-webinar promotion
– Content redistribution!

53. Don’t Forget! Promote
Your Webinar!
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

54. How TO EXPLODE Your Content With a
Single Webinar
1. Run your Webinar
2. Record screencast video as a prerecorded webinar (Camtasia)
3. Use the recorded video as part of your training program
4. Record (or separate) audio and post as a podcast/audio file on
soundcloud.com or itunes
5. Use your presentation and post to Slideshare.com
6. Write a blog post and embed the video, audio and slideshare
presentation onto your website
7. Use the individual slide images as branded images on your
visual social channels – instagram, Facebook, Twitter
#8 SHARE! SHARE! SHARE!

55. Webinar Promotion
Checklist
 How Are You Promoting? Not just the
event, but also your post-webinar content?
 How are you distributing your content, post-webinar?
 Who are your partners that have a
complementary audience?
 What incentives are you using to get
people to your webinar? What “Gifts” or
Free downloads do you have?

56. HOT Seat #5
• How Will You
Use Your Next
Webinar To
Grow Your
Audience?

57. Wake UP! Your Webinar Awaits!

58. 5 Unforgettable Webinar
Steps
To Grow Your Sales & Leads Online
1. Purpose
2. Content
3. Process
4. Platform
5. Promotion

59. 10 BIGGEST Webinar
Mistakes
1. What is your topic? Did you pick the correct one for your
audience?
2. Are you marketing your webinar?
3. Do you deliver on your promise?
4. Is it just a pitch fest?
5. Is it focused or wandering?
6. Too much information?
7. How is the timing?
8. Is there a reason to stay till the end?
9. Have you tested – EVERYTHING?
10. Did you follow-up

60. A Few Last Words About Your Webinar
• Consistently deliver your value
– Educate
– Inform
– Delight
• Insights – Insights – Insights!
– See what is working and what is
not
• DON’T HARD SELL –
INFLUENCE TO ACTION
• Your Value & Your Content? HOW
do you deliver it?
• Your ROI? WHERE is the
Money? Move your fans to your
own lists and own pages.

61. Resources
• http://e3webcasting.com/top-7-
webinar-statistics-you-should-know/
• http://www.socialmediatoday.com/cont
ent/webinar-attendee-and-registration-
statistics-infographic
• http://www.on24.com/resources/resou
rce-center/
• Upcoming Webinar Events
http://bit.ly/events1999

62. FREE Prize Inside!
Win A Paperback Copy of my book
on Digital Leadership, “The Digital
Delusion: How To Overcome The
Misguidance & Misinformation
Online”
Tweet @doylebuehler
#thedigitaldelusion
#digitalleadership

63. Download the
Free eBook NOW
From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

64. What’s Next?
• Let’s connect! Linkedin, Twitter, Facebook
– Search ‘Doyle Buehler’
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me +61 (0) 413106880

65. Are You Ready to
“Click To Save The World”
• Full Book Download Page (Free Digital PDF Copy):
www.thedigitaldelusion.com/2
• LinkedIn: http://au.linkedin.com/in/doylebuehler/
• Facebook: https://www.facebook.com/doyle.buehler
• Twitter: @doylebuehler www.twitter.com/doylebuehler
• email: doyle@thedigitaldelusion.com
• Mobile +61 413 106 880
• Download the slide deck on slideshare:
http://bit.ly/doylebuehler05

66. THANK YOU!
• Thank you for everyone who attended,
who really wants to make a difference with
their business online
• Special Thanks to SEMRush for hosting
this webinar!

67. MISTAKE #2: No Content
Are you a do-er or a copy-er?
• What’s Your Content Plan?
Let me know what you think.
Please send any feedback or comments to
doyle@thedigitaldelusion.com