AIGA Slack: A New Tool for Chapter Leaders
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AIGA adopted Slack to improve communication between its national organization and chapter leaders. Over 600 of AIGA's 900 chapter leaders now use Slack, participating in over 131 channels. Slack has helped bridge communication gaps and elevate chapter ideas and content to the national level. It also reduces email use. While challenges include leader turnover and potential distraction, Slack overall enhances connection between levels of the organization.
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AIGA Slack: A New Tool for Chapter Leaders
- 1. AIGA Add Member Value. Leverage Chapters. Achieve Association Success.
- 2. Kyle Bazzy Director of Growth Billhighway AIGA Mini-case study that explains how AIGA utilized Chapters to add value to membership Result = over 600 chapter leaders using this new communication tool
- 3. Grow & Adapt or Die
- 5. “Where can I meet…”
- 7. What is Slack? Agenda 01 AIGA Slack Adoption02 Adoption Concerns03 Benefits & Results04 Onboarding & Challenges04
- 10. • Invite people to be part of a slack team • Channels with specific topics & themes • Direct messages • Easy, fast & convenient What is Slack?
- 11. Why FILL IN THE BLANK TOOL? https://getflywheel.com/layout/the-best-slack-channels-for-designers/
- 12. Why AIGA Adopted Slack Accessible, but exclusive platform Offers guidelines & standards (channels) Because…MEMBERS
- 14. Initial Concerns of Adopting Slack • How was National going to keep up with the responses? • How would they manage anything that got out of hand? • No process or previous experience in managing something like this...
- 15. Fast Forward 2 Years… 600 out of 900 chapter leaders are on the Slack Channel 66% AIGA has created over 131 Slack channels 131 95% of AIGA channels are chapter generated (membership) 95%
- 16. How Slack Helped… Chapter Leaders HQ listened at chapter leader conference01 70% of interaction on AIGA’s Slack happens in direct messages Chapter leaders can connect with one another02 Helps bridge communication between National and chapters 03 New ‘High-Level’ member outreach04 70%
- 17. How Slack Helped… AIGA Org. Elevates chapter content/ideas to AIGA01 Build excitement for Leader Retreat02 Share recordings on dedicated channel in Slack –no longer buried in emails 03 Less emails, more likely to read what AIGA sends 04
- 18. Onboarding Promotion Listserv blasts and email campaigns Annual Leadership Retreat details Formal board welcome emails to new chapter leaders
- 19. Lots of positives, there’s always a few challengesChallenges: Chapter leader turnover Difficult to determine active vs. inactive chapter leaders Lacking internal process Slack can be a distraction at first, without internal processes Everyone has access Disorganized in managing responses to specific, sensitive questions
- 20. Listen Listen to the ideas, needs and wants of your chapter leaders Key Takeaways 01 Research If it’s a good idea, find a way to make it work and move forward 02 Connect Connect chapter leaders in a way that works for them 03 Test Make connecting easy and accessible –try something new 04
- 21. LeverageChapters
- 22. What other communication tools have you tried with your chapter leaders?
- 23. July Roundtables We will be discussing ideas and solutions around measuring and increasing the health of chapters and how it can be done! D.C. Roundtable July 18 @ 12-1PM REGISTER Alexandria Roundtable July 19 @ 12-1PM REGISTER Reston Roundtable July 20 @ 12-1PM REGISTER Chicago Roundtable July 12 @ 12-1PM REGISTER
Editor's Notes
- Description: Is communicating with your chapter officers inefficient? Do you spend hours creating a perfectly curated email, only to find out that you had a horrible open rate and no one actually read it? Well AIGA had this chapter challenge and engaged their chapter leaders for a solution. Enter the picture: Slack. Join us as we run through this mini-case study that dispels Slack and how AIGA converted over 600 chapter leaders to using this new communication model/tool. We’ll cover implementation, adoption, benefits and challenges.
- What does BH do? Work with chapter-based associations to simplify the operations and financial complexities of having chapters. Example and ‘case study’ from AIGA (case study is used loosely here…if we can find a better word that would be beneficial)
- “Team communication for the 21st century”
- Why? Suggested by chapter leaders at annual Leadership Retreat as a way to connect chapter leaders once they leave the conference. How? Key factors to success include: By chapter leaders, for chapter leaders Accessible, but exclusive (Wiki) –Integrates with dozens of external services Tech savvy chapter leaders Guidelines and standards User naming conventions (Name_Chapter) Introductions channel
- Initial concerns: How was National going to keep up with responses? How would they manage anything that got out of hand? No process or previous experience in managing something like this
- 600 out of 900 chapter leaders are on the Slack Channel 131 channels 95% are chapter generated Example channels: “Education-students”, “diversity-and-inclusion”, “programming”, “sponsorship”, “membership”
- National has new visibility into what chapters are doing Chapters leaders can connect with one another Fact: 70% of the interaction on AIGA’s Slack happens in direct messages. 70% because as administrators AIGA receive the email that breaks down where communications take place (e.g. break down of channels or in direct messages) Helps bridge communication between National and chapters New ‘High-Level’ member outreach All members sign up at the National level and select a chapter Slack moderator (AIGA Chapter Development Associate) connects with chapter leader, informs of new High-Level member at their chapter. Better follow up and early engagement with High-Level members Examples: AIGA Blue Ridge created a campaign series called “Your mom doesn’t understand what you do” Real-time responses from other chapters One response = ‘OMG I LOVE THIS!’
- Elevates content from chapters to AIGA -New level of awareness at AIGA of content/ideas chapters are building out and executing Helped garner more excitement for the Leader Retreat in 2016 (same for 2017) Chapter Presidents monthly call Share recordings on dedicated channel in Slack -Recordings no longer buried in emails Slack changed how AIGA uses email and listservs Still send email as a best practice – shorter and abbreviated announcements Chapter leaders receive less emails, skinnier inbox, more likely to read what AIGA sends
- Organic growth Examples: In 2016 Leader Retreat channel, chapter leaders connecting to meet up in the city, grab dinner or drinks, etc. Built buzz and excitement Connected leaders in a way they hadn’t before Idea exchanging Annual Leadership Retreat promotion details We've had a few listserv blasts to encourage adoption of Slack in the past, but I might say that at our annual Leadership Retreat for chapters this year we made a big push to have people involved on Slack. We posted important retreat materials directly on Slack and we promoted the Slack group via the Leadership Retreat Facebook group. This was intended to redirect everyone from a temporary (Facebook group for retreat) to a more permanent resource (a little bit of FOMO involved as well.) Formal Board Welcome email details In terms of on boarding, in all formal board welcome emails we send out to new chapter leaders we include links to the Slack wiki/workroom page as a way to transition onto Slack (includes naming conventions, best practices, etc.) When we also communicate with chapter leaders we specifically ask them if they're on Slack and ask that they join to stay up to date on everything. We really view this tool as strategic for plugging chapter leaders into the AIGA network, whether its ask questions, make connections, or utilize information such as chapter events, articles, conversations, as an idea exchange.
- Chapter leader turnover – active users vs. inactive Distraction at first – no internal processes Everyone at AIGA has access – can be disorganized in managing responses to specific, more sensitive questions E.g. What is AIGA’s stance on XXXXXX AIGA believes they could be better about determining the ‘who’ and ‘how’ when it comes to responses Benefits way outweigh the challenges. In hindsight they would still implement.
- Listen to your chapter leaders and their ideas/needs/wants Even if you don’t have perfect processes in place – move forward with good ideas. If it’s good enough, you’ll find a way to make it work. -It’s okay to fail, not every idea is going to work out Connect chapter leaders in a way that works for them Make connecting easy and accessible – don’t be afraid to try something new that accomplishes the goal
- Should we end with a question? Were they successful? As always, we want to hear your stories – successes and failures. Is there a communication model that works best for your association and components?
- Chicago Roundtable - https://www.eventbrite.com/e/chapter-roundtable-in-chicago-tickets-35446006961 D.C. Roundtable - https://www.eventbrite.com/e/chapter-roundtable-in-washington-dc-tickets-33229135238 Alexandria Roundtable - https://www.eventbrite.com/e/chapter-roundtable-in-alexandria-tickets-33229920587 Reston Roundtable - https://www.eventbrite.com/e/chapter-roundtable-in-reston-tickets-33230137235