Leverage Chapters to Engage & Grow Membership
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Adding Snap, Crackle & Pop to Chapter Events
- 1. Way too often we hear the lament “We can’t get anyone to our chapter events. Everyone’s too busy.” We’ll counter with, yes, people are busy, however event attendance is strong. November 14, 2019 Adding Snap, Crackle & Pop to Chapter Events
- 2. Got chapters? We’ve got solutions. Billhighway gives your chapters the tools to automate and simplify operations while creating data visibility across your entire organization. This empowers you and your chapters to focus more on member value and grow your association. About Hosts Billhighway & Mariner Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
- 3. 43% • 43% of GEN Y Millennials attending more workshops, seminars, conventions and exhibitions • Propensity to attend high across all generations driven by a strong desire for continual learning ASAE’s 2017 Decision to Attend study Experiences That Draw
- 4. Explore What’s Behind the Mismatch Take a Look at Some Winning Options Tips for Coaching & Helping Your Chapters Recap of Today’s Webinar 01 02 03 04 Our Agenda
- 5. Poll Do you require a certain number of events or activities as part of your chapter agreement? • Yes (tell us how many in the Chat) • No • Used to/Considering (tell us more in the Chat)
- 6. Poll Which of the following do your chapters offer members? Check all that apply. • Professional development (workshops, seminars) • Professional development (conference) • Professional development (webinar) • Tours, field visits • Social event • Public service/charitable events • Trade Shows/Expos, Reverse Trade shows • Events specifically for students
- 7. Poll Do your chapters offer: • HQ-developed education • Chapter-developed education • Both
- 8. Connection Why people would come? Not professional dev per se; get that lots of places. Experience What’s a key driver? Experience around the learning Communication Communications that engage; Same old boring email, using limited channels What’s the Mismatch?
- 9. 9 Connection We crave interaction, connections, community.
- 10. “…we crave interaction and connection. It's groups of people interacting face-to- face and creating shared experiences that stimulate all five senses — that’s the creation of memories.” Peter McGrath, FreemanXP
- 11. 11 Experience What’s a key driver? Experience around the learning. *Eventbrite study 2017
- 12. Eight in ten Millennials said experiences help shape their identity and create lifelong experiences. Source: Eventbrite 2017 Study Essentially, they’re investing in themselves instead of the stock market.
- 13. YPO Pittsburgh: Crafting a Successful Chapter Event Mix 2 world-famous Sumo wrestlers, celebrity judges, YPO & the YMCA Source/Photo Credit: www.ypo.org
- 14. “I attended the convention this last week and it was amazing. I learned a lot of teaching methods for all instruments and even things for just life in general. … and was worth the nineteen hour drive crammed in a fifteen passenger bus with twelve people and no trunk space.”
- 15. 15 Communication • Communications that engage • Avoid the same old boring email • Expand channels
- 16. Poll How innovative are your chapters in creating events? • Overall very innovative • A few are, many aren’t • Little innovation across the system • Innovation? What’s that?
- 17. How can your chapters add snap, crackle & pop to their events?
- 18. 18 Idea #1 Get out of the lecture/break-out room • Use the city • Wilderness Education Association’s “field-based sessions” • Hackathon
- 19. “Brain science shows that learning in an unexpected environment, like outside in nature, triggers the release of dopamine to the hippocampus, the part of the brain that creates memories.”
- 20. 21 Idea #2 Create small pods in large meetings • small hand-on tech sessions • roundtables • fireside chats • dinners • masterminds • workshops
- 21. 23 Idea #3 New networking create opportunities for conversations beyond a superficial level don’t leave to chance
- 22. 25 Idea #4 Focus on “power of moments” Moments matter. Positive moments share traits: • Elevation • Insight • Connection
- 23. 27 Idea #5 Create conversation “Talking — the network of conversations — actually catalyzes action.” The Systems Thinker
- 24. https://www.eventmanagerblog.com/70-ideas-to-help-event-networking
- 25. Website Use a mix Power Up Communications Emails Social media Video Change up subject line
- 26. Where Can You Start For Coaching Your Chapters?
- 27. Coach Your Chapters Help them map the experience Host sessions on creative formats Be creative in your training Offer training on facilitating meetings
- 28. List the major touchpoints throughout your event lifecycle 01 02 03 04 For each touchpoint, list the opportunities and ideas for creating a memorable experience. Look at how your event brand and messaging are being used at each touchpoint Tie in technology to enhance the attendee journey Help Them Map the Experience
- 29. What Will You Do Next?
- 30. Download the report at http://bit.ly/chapterbenchmark2019 2019 Chapter Benchmarking Report
- 31. 2020 Date Coming Soon
