What does technology have
to do with volunteers?
Learn how good technology reduces the burden on volunteers
and allows them to engage in more meaningful work that
creates impact and builds deeper emotional connections with
Meet Your Presenters
FRATERNAL INDUSTRY ADVISOR
Former International President of Delta
Gamma Fraternity. 30+ years of Delta
Gamma & community volunteer experience.
MARKETING TEAM LEADER
7+ years at Billhighway | greekbill.
Serves on ASAE Component
What you should know about volunteers
Volunteers are 66%
more likely to donate
financially to the
support than those who
do not volunteer.
Volunteers generally devote
themselves to something
they believe, so it's no
surprise that 72% of
volunteers serve only one
organization or cause.
Only 18.3% of volunteers
serve two organizations
and typically have a
higher level of education
than those who serve
Why are we
Volunteers are the lifeline of
They must not feel alone. They
need to know you’re as invested
in their work and chapter as
they are—and that you’ve got
What’s in it for me? Does this align with my goals?
Generational, Lifestyle changes, conflict with other
volunteer ops, lack of micro volunteering
"Nobody asked me" & lack of information about
opportunities. Volunteers are less likely to commit
to something if they don’t really know what they’re
Fear of not having skills needed. The amount of
time needed to train the volunteer, or additional
time the volunteers to spend getting up to speed.
What are the roadblocks?
How can I keep my volunteer
pipeline full by leveraging
How can technology help me
create value-add programs to
retain my all-star volunteers?
How can I grow my volunteers and
empower their development,
personally and professionally with
Help you AND your volunteers
3 ways to recruit
NACE Austin Chapter – Content Creation Example
What is volunteer nirvana? Where do you want
them to ultimately go?
Have a representative from each functional
area (e.g. communications/marketing needs
to review content, etc.)
Research shows that 60% of volunteers
want small, ad hoc jobs.
Leverage this tool to automate the
Manage & promote campaigns (fundraising,
scholarship nominees, etc.)
Chapter website management & other tech
Get the best person for the job, not the
person who is around the corner.
Zoom & Google Docs (or OneDrive)
Leverage these tools to interface, interact and
collaborate with volunteers who are at a
What are you interested in?
What is important to you? OR what are you
Existing Tools OR Survey Monkey
Leverage your current database to identify
professions, or ask via a survey tool.
What do you like doing?
“We should practice “the ask.” Teach our staff and current
volunteers how to frame the conversation about volunteering, how to
invite someone to volunteer, and how to follow up on that
- Peggy Hoffman, President and Executive Director of Mariner Management
10 ways to have
by Celeste Headlee
3 ways to grow
Entertaining: People want to be entertained. It will
spark their interest and curiosity.
Engaging: People want to spend their time learning
things that they can engage with and apply to their
Educational: People want to learn. Personal and
professional growth is a priority among volunteers.
LMSs…can be stale…
Powtoon & Kahoot
Leverage this tool to create entertaining
educational videos for your volunteers
American Marketing Association – 10 minute coffee breaks
Are you prepared to handle mentor or
professional advice requests?
Zoom Chats or Zoom Rooms
94% of employees said they would stick with an organization
if they felt like they are getting professional development from
their employer. – LinkedIn Training Study
Moments that Matter
New Take on Zoom & Video Conferencing
Leverage these tools to strengthen relationships
with face to face discussion. Together platform –
Quarterly professional development email template
Videos, podcasts, audiobooks (e.g. TEDTalks, Brene
Brown, Master Class, Hacking Your Leadership, etc.)
Self-Assessments (e.g. 16 Personalities, self-
awareness tests, etc.)
Existing Email Platform
Leverage this tool in a new way to engage and
add value to the volunteer experience.
3 ways to retain
Build Volunteer Community
Facebook or LinkedIn Groups
Find new ways to connect senior volunteers with
new volunteers to best practice share and support
Build a volunteer
Slack or GroupMe
Bring volunteers together and give
them a sense of community.
AIGA - Slack Example
Higher Logic Community (RAPS)
Make use of social media (photos, user-
Personal notes - thank you, birthday (or
another significant milestone)
for their hard work
Handwrytten or Giftcards.com
Leverage this tool to both save you time and
show volunteers your appreciation.
Appreciation from the people they serve. Small gifts
(e.g. Etsy boxes, organization swag, gift cards)
This makes volunteers feel special and
rewarded for giving their time.
Investing in volunteer development shows you
are committed to giving back to them.
But…they can be tedious and expensive…
Matchbox Virtual Media
Leverage this tool to facilitate and entirely
online conference/educational experience.
Encourage relationship building and build a
sense of community.
Staci – Kickoff and Thanks for coming
Why are we qualified to talk about this?
Staci served Delta Gamma Fraternity as the International President from 2014-2018, as well as serving on the Delta Gamma Foundation’s Board of Trustees, as a member of the Fraternity Housing Corporation Board, and the Fraternity Management Corporation Board. She has also served DG as the VP: Fraternity Programming, Director of Finance, and Director of Awards. In her 30+ years as a Delta Gamma volunteer, she has been an adviser for multiple collegiate chapters and has worked closely with both collegiate and alumnae volunteers across the country.
Charlotte has worked with much of the technology we will talk about today. She has experience with both the association solutions and fraternal solutions, so she can see the parallels and help bring them together. She is also on the ASAE Component Relations Council. Touch on working with Mariner Management and their previous involvement with FEA and etc.
Some additional stats: Volunteers, on average, spend 50 hours per year donating their time to the greater good. Volunteers are worth approx $24/hr Individuals between 35 and 54 are most likely to volunteer their time. Women volunteer about 6% more than men.
Just because they take the time to do all these things, doesn’t mean you shouldn’t find ways for them to make a greater impact. Make their experience as valuable as their service is to us.
Advisors/volunteers are the lifeline of your org Volunteers must not feel alone. They need to know you’re as invested in their work and chapter as they are—and that you’ve got their back. Make sure you haven’t set them up for failure. Is their job too big? Just because their predecessors finished their terms doesn’t mean the workload is viable. Previous leaders might have been a martyr or superhero leader.
Staci is going to explain some of the roadblocks she has seen based on her own experience.
Staci add own notes
Today we’re going to dive into multiple different ways you can leverage technology to leverage and influence your volunteers. The key areas we’re going to focus on are recruiting volunteers, how do you get them in the door.
Growing volunteers, how do you ensure you’re providing additional value to them to keep them on top of what they get out of volunteering.
Retaining volunteers, how do you keep them coming back and giving more.
My goal today is for you to walk away with 1 thing…just one…at this point, nothing is going to be revolutionary, but if you can walk away with one thing that can create a connection or help you make something better, that is my goal
Your next generation of volunteers are the individuals that came up in the data session yesterday, they’re involved, they busy, they work, they may be a parent, life is expensive and they have prioritize, but that doesn’t mean that they don’t want to give time. It changes the way that they give time.
EXAMPLE National Association of Catering & Events Austin chapter – Requested assistance from members and others in the community who want to get involved. They ask them to collect information and write short articles for their newsletter. That can include writing recaps of educational meetings or sessions. These could be blog posts, social media posts, providing photos/images, etc.
They’ve also found a correlation with those who participate in the content creation, they’ve been more likely to attend programming that the chapter or organization hosts. So they’re getting involved in other ways once they get their foot in the door. What is the end goal that you want your volunteers to get to? What is volunteer nirvana? Is it them being an active member or leader of an alumni chapter? Do you want them to be an advisor or mentor? Do you want them out there fundraising for your foundation? Start small, get their foot in the door.
CEX EXAMPLE - We broke down the jobs we highlighted for the conference and people were able to engage very easily and we just ping them once every couple of weeks.
AREAS OF OPPORTUNITY FOR MICROVOLUNTEERING Helping at events: greet attendees, work at the registration desk, or take photos or videos. Promoting resources or fundraising efforts on social media Feedback on new ideas for the organization and special projects/initiatives Welcoming new members, learn more about them, and answer questions. Checking in with new members or officers to provide advice and get feedback. Editing, proofing, or providing feedback on articles or other content. Taking notes and/or write a recap of a session or webinar.
Brings more potential volunteers into your pool – rural areas that may not have an alumni chapter or collegian chapter close by, etc. People who live in densely populated areas where commuting to get places is a nightmare, etc. Remote working is a perk in jobs, why wouldn’t it be in volunteering?
Ask yourself the question – how can we get volunteers to be present, without having to physically be present
Virtual Volunteering Chapter advisors don’t have to be local anymore – they can advise at a distance. Setting up petitions for advocacy and causes and managing
Marketing example – If you have a data entry project, that’s probably not going to be my thing, but if you want help spreading word about a new campaign and are looking for creative ideas to get the cause in front of new audiences, count me in.
Align professions/education with volunteer opportunities – Leverage existing tech or survey to make the ask Interior Design – for new houses, remodels, etc. Social Media Specialists – Help chapters with social media during recruitment, etc Finance – Treasurers/advisors Fundraising - Graphics – Websites, newsletters, etc.
10 Ways to Have a Better Conversation TED Talk. Really what organizations are trying to do is engage in a conversation with potential volunteers, so they should ask questions that open the door for conversation, LISTEN, etc.
Traditional LMSs are not good for everything, and they can be very stale. Run your online learning through the E’s of content Two technologies you can leverage to bring the three E’s to life…
Here we can probably touch on how connecting volunteers with other volunteers creates mentor opportunities. (Being a mentor can even be a microvolunteering opportunity - E.g. if you have any subject matter experts in specific industries, or leadership coaches that are alumnae)
The American Marketing Association is implementing 10-minute coffee breaks focused on specific topics using online meetings. The old days of mentorship are starting to go away and be replaced with micro moments.
Are you prepared to know how to handle requests if someone were to approach you in search of a mentor?
There’s plenty of free, public resources out there, it’s how you use them!
Professional development –LMS or other option like Powtoon Quarterly professional development email template - GRAB THEIR ATTENTION WITH CONSISTENCY - Busy volunteers are more likely to pay attention to your helpful resources if you deliver them consistently and reliably. If you host a best practices webinar for chapter leaders at 4 p.m. every first Thursday of the month, they’ll put it on their schedule. If they expect to receive the Membership Minute every Friday around 3 p.m., they’ll make it a habit to take one minute to read it. If every third Monday they receive a special newsletter filled with chapter success stories (meaning: ideas they can steal), they’ll always find time to open that email. Finding time to read books can be challenging – leverage audio books & podcasts You don’t have to create your own professional dev, leverage Ted Talks and etc. Brene Brown. Master Class?
Self assessments – 16 personalities, self awareness, etc. & how to leverage.
I’ll give you a few examples, something innovative, something more common, and also something more robust
Distance should no longer be a hindrance to engaging a good chapter adviser. With the advent of technology, it has become easier to connect “at-a-distance” advisers with chapters who need assistance.
AIGA Example – Slack
They definitely have to be monitored and moderated
For gifts we could recommend Sendoso, and giftcards.com. -connect with your collegians to make sure it’s reciprocated. -Birthdays – you remembered!
For personal notes let’s recommend Handwrytten – can upload personalized signature, include branding, etc.
For social media we can recommend Planoly (auto post) and loomly. Other platforms are hootesuite, & sprout social. -Channel takeover
Run entire conferences or compile training/material/etc. that you’ve built out over time to create a more engaging, robust experience. They’ll even help you take that content and repurpose it in additional ways. I have the pleasure of working with them, on an upcoming conference. They’re storytellers.