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What Does Technology Have to Do with Volunteers?

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What Does Technology Have to Do with Volunteers?

  1. 1. What does technology have to do with volunteers? Learn how good technology reduces the burden on volunteers and allows them to engage in more meaningful work that creates impact and builds deeper emotional connections with your organization.
  2. 2. Meet Your Presenters Stacia Skoog FRATERNAL INDUSTRY ADVISOR Former International President of Delta Gamma Fraternity. 30+ years of Delta Gamma & community volunteer experience. Charlotte Muylaert MARKETING TEAM LEADER 7+ years at Billhighway | greekbill. Serves on ASAE Component Relations Council
  3. 3. 72% What you should know about volunteers 66% Donations Volunteers are 66% more likely to donate financially to the organization they support than those who do not volunteer. 18% Passion Volunteers generally devote themselves to something they believe, so it's no surprise that 72% of volunteers serve only one organization or cause. Education Only 18.3% of volunteers serve two organizations and typically have a higher level of education than those who serve only one.
  4. 4. Why are we talking about this? Volunteers are the lifeline of your organization. They must not feel alone. They need to know you’re as invested in their work and chapter as they are—and that you’ve got their back.
  5. 5. Personal What’s in it for me? Does this align with my goals? Generational, Lifestyle changes, conflict with other volunteer ops, lack of micro volunteering opportunities. 01 Communication "Nobody asked me" & lack of information about opportunities. Volunteers are less likely to commit to something if they don’t really know what they’re in for. 02 Education Fear of not having skills needed. The amount of time needed to train the volunteer, or additional time the volunteers to spend getting up to speed. 03 What are the roadblocks?
  6. 6. Recruit How can I keep my volunteer pipeline full by leveraging technology? Retain How can technology help me create value-add programs to retain my all-star volunteers? Grow How can I grow my volunteers and empower their development, personally and professionally with technology? Help you AND your volunteers
  7. 7. 3 ways to recruit volunteers by leveraging technology Micro-Volunteering Virtual Volunteering Align professions/strengths with opportunities 01 02 03
  8. 8. NACE Austin Chapter – Content Creation Example What is volunteer nirvana? Where do you want them to ultimately go? Have a representative from each functional area (e.g. communications/marketing needs to review content, etc.) Research shows that 60% of volunteers want small, ad hoc jobs. Micro Volunteering SignUp Genius Leverage this tool to automate the sign-up process.
  9. 9. Virtual Volunteering Chapter advisors Manage & promote campaigns (fundraising, scholarship nominees, etc.) Chapter website management & other tech support/monitoring Get the best person for the job, not the person who is around the corner. Zoom & Google Docs (or OneDrive) Leverage these tools to interface, interact and collaborate with volunteers who are at a distance.
  10. 10. What are you interested in? What is important to you? OR what are you passionate about? Align opportunities with professions Existing Tools OR Survey Monkey Leverage your current database to identify professions, or ask via a survey tool. What do you like doing? “We should practice “the ask.” Teach our staff and current volunteers how to frame the conversation about volunteering, how to invite someone to volunteer, and how to follow up on that conversation.” - Peggy Hoffman, President and Executive Director of Mariner Management Tip 10 ways to have better conversations by Celeste Headlee
  11. 11. 3 ways to grow volunteers by leveraging technology Online Learning Micro Moments Professional Development 01 02 03
  12. 12. Entertaining: People want to be entertained. It will spark their interest and curiosity. Engaging: People want to spend their time learning things that they can engage with and apply to their real life. Educational: People want to learn. Personal and professional growth is a priority among volunteers. LMSs…can be stale… Online Learning Powtoon & Kahoot Leverage this tool to create entertaining educational videos for your volunteers
  13. 13. American Marketing Association – 10 minute coffee breaks Are you prepared to handle mentor or professional advice requests? Zoom Chats or Zoom Rooms 94% of employees said they would stick with an organization if they felt like they are getting professional development from their employer. – LinkedIn Training Study Create Micro Moments that Matter New Take on Zoom & Video Conferencing Leverage these tools to strengthen relationships with face to face discussion. Together platform – Mentor Matching
  14. 14. Quarterly professional development email template Videos, podcasts, audiobooks (e.g. TEDTalks, Brene Brown, Master Class, Hacking Your Leadership, etc.) Self-Assessments (e.g. 16 Personalities, self- awareness tests, etc.) Empower professional development Existing Email Platform Leverage this tool in a new way to engage and add value to the volunteer experience.
  15. 15. 3 ways to retain volunteers by leveraging technology Build Volunteer Community Create Recognition Online Conference 01 02 03
  16. 16. Facebook or LinkedIn Groups Find new ways to connect senior volunteers with new volunteers to best practice share and support each other. Build a volunteer community Slack or GroupMe Bring volunteers together and give them a sense of community. AIGA - Slack Example Higher Logic Community (RAPS)
  17. 17. Make use of social media (photos, user- generated content). Personal notes - thank you, birthday (or another significant milestone) Recognize volunteers for their hard work Handwrytten or Leverage this tool to both save you time and show volunteers your appreciation. Appreciation from the people they serve. Small gifts (e.g. Etsy boxes, organization swag, gift cards)
  18. 18. This makes volunteers feel special and rewarded for giving their time. Investing in volunteer development shows you are committed to giving back to them. But…they can be tedious and expensive… Leadership Conference Matchbox Virtual Media Leverage this tool to facilitate and entirely online conference/educational experience. Encourage relationship building and build a sense of community.
  19. 19. Recruit Micro Volunteering Virtual Volunteering Align Professions Key Takeaways 01 Grow Online Learning Mentorship Professional Development 02 Retain Build Community Create Recognition Leadership Conference 03

Editor's Notes

  • Staci – Kickoff and Thanks for coming
  • Why are we qualified to talk about this?

    Staci served Delta Gamma Fraternity as the International President from 2014-2018, as well as serving on the Delta Gamma Foundation’s Board of Trustees, as a member of the Fraternity Housing Corporation Board, and the Fraternity Management Corporation Board. She has also served DG as the VP: Fraternity Programming, Director of Finance, and Director of Awards. In her 30+ years as a Delta Gamma volunteer, she has been an adviser for multiple collegiate chapters and has worked closely with both collegiate and alumnae volunteers across the country.

    Charlotte has worked with much of the technology we will talk about today. She has experience with both the association solutions and fraternal solutions, so she can see the parallels and help bring them together. She is also on the ASAE Component Relations Council. Touch on working with Mariner Management and their previous involvement with FEA and etc.
  • Staci

    Some additional stats:
    Volunteers, on average, spend 50 hours per year donating their time to the greater good.
    Volunteers are worth approx $24/hr
    Individuals between 35 and 54 are most likely to volunteer their time.
    Women volunteer about 6% more than men.

    Just because they take the time to do all these things, doesn’t mean you shouldn’t find ways for them to make a greater impact. Make their experience as valuable as their service is to us.
  • Staci

    Advisors/volunteers are the lifeline of your org
    Volunteers must not feel alone. They need to know you’re as invested in their work and chapter as they are—and that you’ve got their back.
    Make sure you haven’t set them up for failure. Is their job too big? Just because their predecessors finished their terms doesn’t mean the workload is viable. Previous leaders might have been a martyr or superhero leader.

    Staci is going to explain some of the roadblocks she has seen based on her own experience.
  • Staci add own notes
  • Today we’re going to dive into multiple different ways you can leverage technology to leverage and influence your volunteers. The key areas we’re going to focus on are recruiting volunteers, how do you get them in the door.

    Growing volunteers, how do you ensure you’re providing additional value to them to keep them on top of what they get out of volunteering.

    Retaining volunteers, how do you keep them coming back and giving more.

    My goal today is for you to walk away with 1 thing…just one…at this point, nothing is going to be revolutionary, but if you can walk away with one thing that can create a connection or help you make something better, that is my goal
  • Charlotte

    Your next generation of volunteers are the individuals that came up in the data session yesterday, they’re involved, they busy, they work, they may be a parent, life is expensive and they have prioritize, but that doesn’t mean that they don’t want to give time. It changes the way that they give time.

    National Association of Catering & Events Austin chapter – Requested assistance from members and others in the community who want to get involved. They ask them to collect information and write short articles for their newsletter. That can include writing recaps of educational meetings or sessions. These could be blog posts, social media posts, providing photos/images, etc.

    They’ve also found a correlation with those who participate in the content creation, they’ve been more likely to attend programming that the chapter or organization hosts. So they’re getting involved in other ways once they get their foot in the door. What is the end goal that you want your volunteers to get to? What is volunteer nirvana? Is it them being an active member or leader of an alumni chapter? Do you want them to be an advisor or mentor? Do you want them out there fundraising for your foundation? Start small, get their foot in the door.

    - We broke down the jobs we highlighted for the conference and people were able to engage very easily and we just ping them once every couple of weeks.

    Helping at events: greet attendees, work at the registration desk, or take photos or videos.
    Promoting resources or fundraising efforts on social media
    Feedback on new ideas for the organization and special projects/initiatives
    Welcoming new members, learn more about them, and answer questions.
    Checking in with new members or officers to provide advice and get feedback.
    Editing, proofing, or providing feedback on articles or other content.
    Taking notes and/or write a recap of a session or webinar.

  • Brings more potential volunteers into your pool – rural areas that may not have an alumni chapter or collegian chapter close by, etc. People who live in densely populated areas where commuting to get places is a nightmare, etc. Remote working is a perk in jobs, why wouldn’t it be in volunteering?

    Ask yourself the question – how can we get volunteers to be present, without having to physically be present

    Virtual Volunteering
    Chapter advisors don’t have to be local anymore – they can advise at a distance.
    Setting up petitions for advocacy and causes and managing

  • Marketing example – If you have a data entry project, that’s probably not going to be my thing, but if you want help spreading word about a new campaign and are looking for creative ideas to get the cause in front of new audiences, count me in.

    Align professions/education with volunteer opportunities – Leverage existing tech or survey to make the ask
    Interior Design – for new houses, remodels, etc.
    Social Media Specialists – Help chapters with social media during recruitment, etc
    Finance – Treasurers/advisors
    Fundraising -
    Graphics – Websites, newsletters, etc.

    10 Ways to Have a Better Conversation TED Talk. Really what organizations are trying to do is engage in a conversation with potential volunteers, so they should ask questions that open the door for conversation, LISTEN, etc.
  • CHarlotte
  • Charlotte

    Traditional LMSs are not good for everything, and they can be very stale.
    Run your online learning through the E’s of content
    Two technologies you can leverage to bring the three E’s to life…
  • Here we can probably touch on how connecting volunteers with other volunteers creates mentor opportunities. (Being a mentor can even be a microvolunteering opportunity - E.g. if you have any subject matter experts in specific industries, or leadership coaches that are alumnae)

    The American Marketing Association is implementing 10-minute coffee breaks focused on specific topics using online meetings. The old days of mentorship are starting to go away and be replaced with micro moments.

    Are you prepared to know how to handle requests if someone were to approach you in search of a mentor?
  • There’s plenty of free, public resources out there, it’s how you use them!

    Professional development –LMS or other option like Powtoon
    Quarterly professional development email template
    - GRAB THEIR ATTENTION WITH CONSISTENCY - Busy volunteers are more likely to pay attention to your helpful resources if you deliver them consistently and reliably. If you host a best practices webinar for chapter leaders at 4 p.m. every first Thursday of the month, they’ll put it on their schedule. If they expect to receive the Membership Minute every Friday around 3 p.m., they’ll make it a habit to take one minute to read it. If every third Monday they receive a special newsletter filled with chapter success stories (meaning: ideas they can steal), they’ll always find time to open that email.
    Finding time to read books can be challenging – leverage audio books & podcasts
    You don’t have to create your own professional dev, leverage Ted Talks and etc. Brene Brown. Master Class?

    Self assessments – 16 personalities, self awareness, etc. & how to leverage.
  • I’ll give you a few examples, something innovative, something more common, and also something more robust

    Distance should no longer be a hindrance to engaging a good chapter adviser. With the advent of technology, it has become easier to connect “at-a-distance” advisers with chapters who need assistance.

    AIGA Example – Slack

    They definitely have to be monitored and moderated
  • For gifts we could recommend Sendoso, and
    -connect with your collegians to make sure it’s reciprocated.
    -Birthdays – you remembered!

    For personal notes let’s recommend Handwrytten – can upload personalized signature, include branding, etc.

    For social media we can recommend Planoly (auto post) and loomly. Other platforms are hootesuite, & sprout social.
    -Channel takeover
  • Run entire conferences or compile training/material/etc. that you’ve built out over time to create a more engaging, robust experience. They’ll even help you take that content and repurpose it in additional ways. I have the pleasure of working with them, on an upcoming conference. They’re storytellers.