You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts. Followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. What can you do? Let’s do a reboot on chapter volunteer training. Join us for a conversation on how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. Ready to shift your volunteer training to get a better learning experience?
2. Chat
What’s a great learning experience
you’ve had recently (personal, or
professional)?
3. How can I track and measure
component/chapter performance?
How can we support our
chapters’ training needs?
Ask the Hosts…
4. Save the Date!
July 21st
12 – 1 pm EST
Register >>
https://bit.ly/3AfZ29i
Chapter Benchmarking Pep Rally
5. Meet Your Presenters
Peggy Hoffman, FASAE, CAE
Mariner Management
MarinerManagement.com
Kristine Metter, MS, CAE
Crystal Lake Partners
CrystalLakePartners.com
6. Training Checks Boxes
Behind the problems
Decision To Volunteer: key reason for “no”
didn’t have skills/knowledge
MBVS: key dissatisfier: inadequate orientation,
training or resources
Chapter Benchmarking Report: biggest
disconnect is alignment
ROI
To your volunteers: training is a perk
To your association: better volunteers
7. POLL
How does your association
approach investing in
volunteer training?
• We don’t train our volunteers and it
shows.
• We provide basic, tactical training.
• We provide some developmental and
leadership training.
8. Our Agenda
Power of the
Learning Journey
Map
Power of the
Volunteer Matrix
Power of a
Training
Strategy
11. Institutional
Knowledge
About the association …
mission, vision, strategic
plan, membership,
offerings, etc.
Project-specific
Knowledge &
Skills
Areas covering basic
operations, activities, etc.
Association
Governance
Understanding basic
principles of non-profit
organizations
Leadership
Skills
Areas covering soft and
technical skills needed.
basic | detailed | strategic
teach or automate
14. Need: Orientation to chapter,
association, role
Impact: Introducing leadership dev
opportunities
New Volunteer
Need: Group charge, P&P,
how NP’s work
Impact: Preparing for
leadership
Group Member
Need: Leadership skills, big-picture
thinking, group dynamics, fiduciary resp
Impact: Sharpening skills & building
strategic muscle
Chair
Need: Connections to HQ,
understanding of the market,
member
Impact: Preparing for national
service
Board Member/Officer
Need: Role related
Impact: future leader
HQ Volunteer
Chapter Volunteer
15. Value is Real
Volunteers: Frames scope,
competencies and pre-req for
opportunities
Volunteer mentors/recruiters:
help them guide volunteers
Organization: helps map out
your training
16. POLL
What does your current volunteer
training program look like?
• Training? I can barely keep volunteer
operations running.
• My volunteer training covers the basics,
but I would like to do more.
• I have a robust volunteer training
system.
17. Preparation
Acquisition of
Knowledge/Skills
Use of New Skills
• Acknowledges the diversity in experience & goals
• Empowers volunteers to make choices
• Shows the value of volunteering
• Provides structure
.
Learning Journey
Maintenance
19. become more involved with my
association
deepen my understanding of the
profession or industry
improve my professional soft skills
be a leader
gather business intelligence
gain new business
give back
expand my network
Volunteer Motivations
21. MID-CAREER, NO
MANAGEMENT EXP
AD-HOC VOLUNTEER;
IN LINE TO BE CHAIR
ASPIRES TO NATIONAL
BOARD SERVICE
Training:
• Chapter rules & operations
• Vice chair/chair responsibilities
• Relationship between chapter/HQ
• Budgeting & financial statement
Development:
• National/global strat plan
• Meeting facilitation
• Consensus building
MID-CAREER,
MANAGEMENT EXP
COMMITTEE CHAIR W/
LEADERSHIP INTEREST
POTENTIAL TO SERVE
NATIONAL
Training:
• Chapter rules & operations
• Governance duties (obedience, loyalty, care)
• Relationship between chapter/HQ
Development:
• National/global strat plan
• Public speaking
• Risk Management
• Leadership development
22. POLL
What platforms are you using
for your volunteer training
programs? (check all that apply)
• My association’s website
• My AMS
• My LMS
• A patchwork of systems (tell us in chat)
• Other (tell us in chat)
23. Monthly Live Chat
Quarterly webinar
In-person Workshop
Meetup
Meetup
Online Community >> Resource Portal >> On-demand Training
Jan Mar May Jul Sep Nov
25. Autonomy & self-directed
learning…portal, on-
demand, worksheets
Inclusion of life
experiences
Practical application with
focus on achieving
goals…tools, case
studies, problem-solving
Follow Adult Learner Practices
01 02 03
26. Map your
pathway &
scenarios
Gather a focus group of
volunteers to help
Ask volunteers – what do
you want to learn?
Id what
volunteers need
to know
Let effectives practices in
chapter management,
operations, and
governance guide here.
Plot a course
Go big or go small …
importance is
understanding the
priorities and the
resources at hand
01 02 03
Taking the Next Step…
28. Billhighway Mariner Management
• Current financial reporting
• Chapter member engagement
data
• Number of events they’re hosting
• Types of events they’re hosting
• Percentage of members and non-
members attending
• Discovering your chapter ROI
• Innovating your chapter structure
• Rethinking your volunteer strategy
• Training & developing chapters
leaders
• In-depth & quick bites
Tap
us
for…
With Billhighway, you can see chapter
performance data in real time—no
more nagging chapters for:
Want more? Contact us for a 15
minute chat.
Your chapters need help? You
need help with your chapters?
Want more? Contact us for a 15
minute chat.
29. Resources
Download the Volunteer Learning Journey White
Paper & check all the resources!
Check out advice in Where to Start in Training
Volunteers
Download The Feedback Alternative: FeedForward
for a look at shifting to a coaching role to develop
volunteer
Listen to the Webinar on Pivoting Leadership
Conference to Virtual
Read 4 Stories from associations on shifting training
Read Chapter Training: Available at the moment of
need
Read more on Adult Learning: Adult Learning 101 for
Edupreneurs and How to Lead a Masterclass:
Effective Strategies for Teaching Adult Learners
Editor's Notes
Chapters struggle to find volunteers, or they find bodies without the right skills or mindset. There are a number of factors: time, time commitment required, missing connection to meaning, lack of skills/exp. We can’t address all here, however we can address the last one.
And now a word from our sponsors!
It's time to warm up your fingers... This is just one example of an ice breaker you can use with chapter leaders
BREAK THE ICE
For smaller meetings allow everyone to introduce themselves. For larger meetings encourage this in the chat room.
Warm up attendees. Get the chat warmed up with an easy icebreaker questions
My two favorites: what’s your go-to morning beverage or what’s on your desk that makes you smile. Check out this Mind Tools post with tips and ideas. Gets the fingers warmed up. for extra fun, lead a finger warm-up. Love the Spider push-ups!
Let’s Meet the Team – These webinars are brought to you by the fab partnership of Billhighway & Mariner Management!
Billhighway – Is a Chapter Management Solution. We provide the perfect balance between headquarters visibility and chapter autonomy.
Mariner – Let’s create the greatest possible value for your members and volunteers!
Our Shared Purpose
To build community the component relations community and connect CRPs.
July is the benchmarking kick-off!
Its different that previous years and engagement is going to be important...we'll be surveying members of the c-suite as well as be looking for candidates who are interested in us providing a supplementary survey to their chapter leaders.
Why training?
In DTV, one of the top reasons – didn’t have the skills/knowledge
In MBVS, one of the top reasons for dissatisfaction – lack an orientation, training & resources
Across chapters, one of the biggest complaints – volunteers who can’t do the job aka lack of training
Chapter Benchmark Report, one of the biggest disconnects – alignment which is related to training
One more thing – members are reluctant to volunteer if there’s no WIIFM; training as a perk can change that
Investing in volunteer training returns tremendous ROI to your volunteers and your organization
How does your association approach investing in volunteer training?
We don’t train our volunteers and it shows.
We provide basic, tactical training.
We provide some developmental and leadership training.
Divide the conversation into three areas
Power of volunteer matrix as a guide for training strategy
Tap into the volunteer career pathway
Power of using a learning journey map to connect volunteers to the right training
Identifying volunteer motivations, where they are in a pathway
Using scenarios to connect volunteers to training
Building a 12-month strategy
We’ll answer several of the questions we received in advance such as:
How to implement change on a small scale
How to design a user-friendly road map
How to actual get volunteers to do the training
Better ways to attract volunteers
How to enhance the volunteer experience.
This is based on the White Paper, read the blog series, reach out to Kristine or Peggy
Update colors
Let’s look at the matrix – we’ll focus on two levels most commonly experienced at the chapter level
If you were charting a volunteer progression, it might look like this at the chapter level
The value in this whole process of mapping your pathway and matrix is Value is 3-fold:
Volunteers: Frames scope, competencies and pre-req for opportunities
Volunteer mentors/recruiters: help them guide volunteers
Org: helps map out your training
See the white paper for guiding questions to build the volunteer matrix
What does your current volunteer training program look like?
Training? I can barely keep volunteer operations running.
My volunteer training covers the basics, but I would like to do more
I have a robust volunteer training system.
A learning journey acknowledges several steps in the learning process: preparation, acquisition of knowledge/skills, use of new skills, maintenance over time.
A learning journey also acknowledges the diversity in our experiences and our goals.
Power: follow a process to first understand where the volunteer is coming from and then match the training and development to that person’s situation. This powerful process empowers volunteers to make choices in their learning journey, shows the value of volunteering as a way to learn and grow, and provides the structure for you to offer a broader array of programs that will ultimately lead to volunteers who are better prepared to strategically lead your association.
Maybe add a short mention of training (transactional, tasks) vs. development (leadership cultivation, power skills).
Tapping into volunteer motivations. Examples
I want to become more involved with the association.
I want to deepen my understanding of the profession or trade.
I want to improve my professional soft skills.
I want to be a leader.
I am looking to gather business intelligence.
I am looking to gain new business.
I would like to give back to the association or profession/trade.
I want to expand my personal/professional network.
I am seeking to build my personal brand.
Let’s take a look at two motivations and specific training and development modules to offer them.
Add typical scenarios. We could use personas, preference is tie to role. Examples [insert from white paper]
Let’s look at 2 scenarios. Notice overlap and the potential for nuances
What platforms are you using for your volunteer training programs? (check all that apply)
My association’s website
My AMS
My LMS
A patchwork of systems
Other
Let’s build a 12-month strategy
Target: accessible orientation and training available year-round, which covers four key areas (matrix) to address stages of volunteer engagement through a variety of channels in real time and asynchronously.
The result of accessible orientation and training: each volunteer receives the right amount of learning at the moment of need.
Timing: Volunteers need just-in-time support throughout the year. We can also target two specific times: at the start of the job or year and key milestones within the year.
Setting up your training calendar with this mind will take building in three options: [use image]
scheduled events throughout the year timed to critical milestones
on-demand 24/7 for just-in-time learning
annual event often held at the beginning of new year.
Recognizing that time is the commodity in shortest supply for volunteers
Learning modules should be trimmed as tightly as possible and offered in micro-chunks, through a variety of channels, on-line and off-line, to allow the volunteer to fit the learning to their schedule (think YouTube & TED Talks) and location (at home, in the office, on the road, wherever!).
Using low-cost apps like Powtoon or Animoto help you do this.
Use 3 channels:
1:1 – peer to peer learning through peer mentoring and individual training [add example]
1:many – workshops, webinars, presentations, resource portal [add example]
Many:many – leader groups, online community [add example]
There is no ONE adult learning theory – it more about follow adult learner practices such as
Autonomy and self-directed learning
Practical application and focus on achieving goals
Inclusion of life experiences – this is a differentiator from children and it means we have to connect learning to past experiences
These tie to the fact that Adults have an existing base of knowledge and life experience. They seek out continuous learning based on personal interests, wants, and needs.
Adults learn best when they learn by doing. They learn best when they are directly involved with—“experiencing”—the learning instead of memorizing numbers and definitions from books.
Read more: https://www.ispringsolutions.com/blog/adult-learning-theories
learner journeys that align with volunteer motivations and aspirations increase a volunteer’s willingness to invest time in training. If we are being learner-centric, we will engage the volunteer in a discussion to determine their pathway. This says to the volunteer, you give us time and we want to invest in you!
How to confirm a volunteer’s profile including skills achieved? Be learner-centric, let the individual self-assess. This could be a self-assessment with guiding questions, or an interview with your volunteer manager. See sidebar for resources.
What is the volunteer’s awareness of the skills needed to be successful? Build the self-assessment into your volunteer orientation and onboarding processes to encourage volunteer self-awareness. Use your volunteer pathway and matrix to educate volunteers on the skills needed for success. By tying that with guidance on how to develop those skills, volunteers may be more likely to self-assess and seek training. It is far easier to help a volunteer work towards a goal, say committee leadership or board service, than it is to deliver the message you aren’t qualified.
What if we’re not ready … or want to explore this concept on a smaller scale? The underpinning philosophy of providing training based on volunteer motivations and goals can be implemented in many stages. If you are the staff person charged with preparing chapter leaders, consider how to apply the concepts to your chapter leader conference, webinar series and resource portal. If you are the staff person charged with committee liaison role, consider how you can apply the concepts to an onboarding process for committee volunteers. Just as there are many paths for volunteers, we have many paths for how to step up our game in supporting and developing our member volunteers.
Bring the data together or figure out what it means…we’re here to help.
Billhighway
Software like Billhighway allows for a healthy balance of association visibility and chapter autonomy. You can see chapter performance data in real time—no nagging required. For example, with Billhighway, you can see the:
Full financial picture of chapters
Insight into member data
Number of events chapters are hosting
Types of events they’re hosting
Percentage of members attending
Percentage of non-members attending
Mariner
We are all about optimizing your local presence, whether it’s the traditional chapter or something else. We help you empower volunteers, improve the member experience, answer tough questions about components.