We're diving into simple, game-changing fixes to help your chapters skyrocket their non-dues revenue. Think attracting sponsors, exhibitors, and advertisers like a pro!
1. Say cheese…
Yes, we’re recording this webinar!
Please fill out our post-webinar survey
We’ll share the recording and chat in
a follow-up email
Attending live earns you 1 CAE credit
4. What tech tools will help lessen
the administrative burden on
my chapter leaders?
How do I build more resilient
components and volunteers?
Who We Are
5. Meet Our Speaker
• Carrie McIntyre has been in the association
industry for 30+ years.
• Founded Navigate to help associations –
particularly chapters and small-staff
organizations – increase non-dues revenue.
6. February 27th
Launching Your
Association’s Chapter
Ambassador Program:
Ramp Up Member
Engagement
March 27th
Ask Me Anything:
Unlocking Our Chapters’
Potential
April 17th
Strengthening National-
Chapter Partnerships for
Membership Growth
Upcoming Webinars
7. CEX 2024:
Save the Date!
• Tuesday, May 7th
o ADA Conference Center
o Chicago, IL
• Friday, May 10th
• Hybrid (In-Person + Virtual)
• AGU Conference Center
• Washington, DC
8. Billhighway Success Stories
RIMS SWE LPGA, AOC & USBG
RIMS Relies on Billhighway to help
Staff & Volunteer Leaders Manage
Chapters Around the Globe
SWE Strengthens Its Support of
Global & Domestic Components
with Billhighway
Three Impexium Clients Explain
Why They Love the Billhighway
Chapter Performance Solution
9. Billhighway Mariner Management
• Current financial reporting
• Chapter member engagement
data
• Number of events they’re hosting
• Types of events they’re hosting
• Percentage of members and non-
members attending
• Discovering your chapter ROI
• Innovating your chapter structure
• Rethinking your volunteer strategy
• Training & developing chapters
leaders
• In-depth & quick bites
Tap
us
for…
With Billhighway, you can see chapter
performance data in real time—no
more nagging chapters for:
Want more? Contact us for a 15
minute chat.
Your chapters need help? You
need help with your chapters?
Want more? Contact us for a 15
minute chat.
@Peggy – Let’s get a little housekeeping out of the way, shall we?
Yes, we are recording this!
And we’ll share the recording and chat afterwards.
Attending live earns you 1 CAE credit
Please fill out our post-webinar survey!
@Peggy, say “Sarah start the recording” and then switch to the next title slide and pause for a minute
Wait to talk until you hear “This recording has started…”
@Peggy – Welcome everyone! Today we’re going to discuss Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024
As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort.
But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters?
This fun session will outline simple changes that will help chapters to attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including:
How to quickly create a compelling case to invest money with your association
Which stats and stories provide the most effective social proof of your value
What information buyers need at various stages of their buying journey
Let’s Meet the Team – This webinar is brought to you by the fab partnership of Billhighway & Mariner Management!
@Billhighway – Chapter Management / Performance Solution. We increase ROI across your entire organization by providing technology tools to help chapters perform better; as well as delivering member engagement and component performance data to headquarters.
This topic is a great tie-in to the BH solution which applies admin and tech to enable chapters to drive engagement in chapter activities & facilitates chapters in non-dues activities like events, golf tourney, silent auctions and building attendance in a way that has the potential to attract more sponsors. So with our speaker’s formula for building the right non-dues program and BH’s tech platform, chapters can only win. Talk with Mark to learn how Billhighway can help you!
@Peggy - Mariner – Let’s create the greatest possible value for your members and volunteers!
Our Shared Purpose
To build community the component relations community and connect CRPs.
@Peggy – And we’re joined by a special guest today. Let’s meet Carrie!
Carrie McIntyre has been in the association industry for 30 years in sales and customer success roles. She founded Navigate to help associations – particularly chapters and small-staff organizations – increase non-dues revenue by aligning member value with industry partner results, fixing internal sales operations, coaching staff in sales roles, and helping associations turn their customers into enthusiastic advocates.
She started her career working for several DC-area associations in marketing and membership roles. She then worked for several for-profit companies that help associations generate non-dues revenue in both sales and customer experience roles and helped build two successful sales teams and sales operations from scratch. Carrie is a member of ASAE, TSAE, and the Professionals for Association Revenue and a regular speaker at in-person and virtual events on sales-related topics.
Join us in giving Carrie a warm welcome! Now I’m going to turn it over to Carrie.
@Peggy – Did you enjoy today’s webinar? Well then join us in February, March & April!
You can view upcoming webinars & events here >> https://www.billhighway.co/associations/events/
Register now for February >> https://www.billhighway.co/event/launching-your-associations-chapter-ambassador-program-ramp-up-member-engagement/
We’ll get the March & April registrations up soon!
March Title Options:
AMA: Unlocking Our Chapters’ Potential
AMA: Empowering Chapters to Thrive in 2024
April Title Options:
Strengthening National-Chapter Partnerships for Membership Growth
@Peggy – Hot off the press: CEX 2024 is confirmed! Put these dates on your calendar.
Join us in-person on May 7th in Chicago or May 10th in DC! Can’t travel? You can join virtually…
Registration will open soon!
@Peggy
This topic is a great tie-in to the BH solution which applies admin and tech to enable chapters to drive engagement in chapter activities & facilitates chapters in non-dues activities like events, golf tourney, silent auctions and building attendance in a way that has the potential to attract more sponsors. So with our speaker’s formula for building the right non-dues program and BH’s tech platform, chapters can only win. Talk with Mark to learn how Billhighway can help you!
We want to highlight some Billhighway client success stories from 2023 that go beyond the surface—to explore the 'WHY' behind their investment in Billhighway. These compelling stories dive into how Billhighway is playing a pivotal role in helping associations enhance chapter performance and better serve their members. It's a testament to the real-world impact Billhighway is making.
You can check out these success stories here:
Transforming Volunteer Leadership: How RIMS & Billhighway Empower Chapters
SWE Strengthens Its Support of Global & Domestic Components With Billhighway
Three Impexium Clients Explain Why They Love the Billhighway Chapter Performance Solution
And more to come!
@Peggy
This topic is a great tie-in to the BH solution which applies admin and tech to enable chapters to drive engagement in chapter activities & facilitates chapters in non-dues activities like events, golf tourney, silent auctions and building attendance in a way that has the potential to attract more sponsors. So with our speaker’s formula for building the right non-dues program and BH’s tech platform, chapters can only win. Talk with Mark to learn how Billhighway can help you!
Billhighway - Software like Billhighway allows for a healthy balance of association visibility and chapter autonomy. You can see chapter performance data in real time—no nagging required. For example, with Billhighway, you can see the:
Full financial picture of chapters
Insight into member data
Number of events chapters are hosting
Types of events they’re hosting
Percentage of members attending
Percentage of non-members attending
Mariner - We are all about optimizing your local presence, whether it’s the traditional chapter or something else. We help you empower volunteers, improve the member experience, answer tough questions about components.
Any questions?
As always, THANK YOU!!! And a big thank you to Carrie for today!
See you on February 27th for Launching a Chapter Ambassador Program!