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Driving Member Engagement by Showing #VolunteerLove

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Driving Member Engagement by Showing #VolunteerLove

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Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!

Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!

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Driving Member Engagement by Showing #VolunteerLove

  1. 1. Driving Member Engagement by Showing #VolunteerLove
  2. 2. Got chapters? We’ve got solutions. Billhighway is a chapter management solution that unifies data systems and simplifies administrative processes to empower staff and volunteers, so you can focus more time and energy on members and growing your organization. About the Hosts Billhighway & Mariner Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
  3. 3. April 16, 2020 12 noon – 1:15 pm ET https://bit.ly/3c2B4kS
  4. 4. www.billhighway.co/associations/events Tap Chapters as a Member Engagement Channel Virtual Workshop May 13th Brought to you by 2019 CEX Sponsor: Community Brands
  5. 5. CEX 2020 Monday, October 26th, 2020 8:30 AM - 4:30 PM EDT Happy Hour to Follow Grand Hyatt Washington 1000 H St. NW Washington, DC 20001 $199 Pricing $199 Super Early Bird Pricing till 6/30 $229 Early Bird till 8/31 $259 Late Bird Pricing Registration open! www.leveragechapters.com
  6. 6. piv·ot /ˈpivət/ https://www.flickr.com/photos/edrethink/
  7. 7. Today’s Game Plan Research about volunteering01 02 03 04 What we know about volunteers Brainstorm ideas! Report out
  8. 8. chat 1F64C 1F44C 1F44A 1F44D 1F44E + Alt X ☺ Alt+1 ☻ Alt+2 ♥ Alt+3 Switch on Num Lock; Use keypad
  9. 9. speak • If you wish to speak, click Raise Hand in the Webinar Controls. The Raise hand icon turns green. • The moderator will be notified that you've raised your hand. • Click Lower Hand to lower it if needed. The Raise hand icon turns white.
  10. 10. Meet Our Conversation Catalysts Mary Jo Neil Founder of Drawn Dialogue Peggy Hoffman President & Executive Director at Mariner Management & Marketing Peter Houstle CEO & Executive Director at Mariner Management & Marketing Sarah Garrity Marketing Lead at Billhighway
  11. 11. Graphic Recorder: Mary Jo Neil Mary Jo Neil maryjo@drawndialogue.com (301) 919-8839
  12. 12. And our Curators …
  13. 13. National Volunteer Week April 19-25
  14. 14. What’s your plan for National Volunteer Week? Poll
  15. 15. Volunteers are at the heart of both the work associations do and the value associations provide to their profession or industry. “
  16. 16. Shifted member’s value perception 6 pts. Volunteers = Direct Labor 20-25% of total work hours Greater member satisfaction Stronger member loyalty > Mutually Beneficial Volunteering study, ASAE Foundation
  17. 17. Do you know about the Volunteer Driver? Poll
  18. 18. ASAE Foresightworks • Deliberate, evidence-based research initiative • Facilitate environmental scanning & planning for change • Continual stream of intelligence about anticipated trends + tools • 6 thematic areas: • Content, Learning, and Knowledge • Data and Technology • Demographics and Membership • Economic Conditions • Society and Politics • Workforce and Workplace
  19. 19. 21st-Century Guilds Aging World Bifurcated Workforce Human-Machine Cooperation Diversity & Inclusion Empowered Women Global Power Shifts Higher Education 3.0 Immigration-Driven Demography More Human-Human New Forms of Work Next-Gen Professionals Rejection of Expertise Reputation by the Numbers Reworking Career Pathways Sharing Economy Shifting Environment for Content Socializing Reshaped Stagnation Economy The Splintered Society Work Redefined Drivers are about the volunteer …
  20. 20. Bifurcated Workforce Declining Trust Diversity & Inclusion Empowered Women Ethical Consumption Fast Data Human-Machine Cooperation Marketing & Advertising Transformation Mentoring 2.0 Micro-learning More Human-Human New Journal Models Next-Gen Professionals Philanthropy Reshaped Rejection of Expertise Reworking Career Pathways Shifting Environment for Content Sharing Economy Shifting Terrain for Advocacy Drivers need the volunteer … Standards Under Pressure
  21. 21. Who’s driving the drivers?
  22. 22. short term outcome-based pro-social time/timing flexibility clear direction assessment inclusion
  23. 23. Not built for diverse, digital, time-constrained volunteer
  24. 24. Decision To Volunteer, ASAE 17% 23%60% 27% 33% Not Annual Commitments Shapers Community Builders Coaches Content Contributors
  25. 25. > Mutually Beneficial Volunteering study, ASAE Foundation 58% indicated a desire to be more engaged
  26. 26. Variety <opportunities, people> Support <resources, training> Inclusive <meets diverse individuals, needs> Source: Mutually Beneficial Volunteering Survey, ASAE Foundation
  27. 27. Traditional • Terms Micro • Size: quick & easy Episodic • Reoccurring Ad-hoc • Focus: one and done
  28. 28. What’s in Your Mix? Thinking at the chapter level … Poll
  29. 29. Viewing, reading & attending Participatory & supportive; counted as a member of the community Consuming Liking, sharing & recommending Validating your association, your content, and your mission Promoting Contributing, commenting & responding to surveys Directly (e.g. speaks, writes, completes surveys, comments) Indirectly (e.g. member- owned blogs, white papers, webinars) Creating Volunteering in non-governing role Ad-hoc, micro, committee or TF member Serving Volunteering in a leadership role Board, committee chair or TF chair Governing Engagement Continuum
  30. 30. raps.org – Regulatory Affairs Professionals Society
  31. 31. You choose what works for you! Volunteering opens lots of doors: • gain new skills • find leadership opportunities • build your resume • forge friendships • give back to the profession Our Members make a difference to people living with Diabetes! Get Involved
  32. 32. Supporter Short Tasks (couple of hours or less); little or no experience needed. ----- Join the States’ discussions and read, post, reply; update your community profile on MAN; attend an event; respond to a survey; send a testimonial; send a letter or call your State representative AADE Champion Short projects that take a little longer and may need some experience. ----- Share a tweet or post on social media about us; recruit a new member; submit a blog post; join us for state legislative day; host an event; attend a community outreach event; take & post event pictures; 1-day volunteer for our state or local event SME Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. ----- Speaking, facilitating, moderating, session design; newsletter or blog writer or editor; mentor Thought Leader Expand your impact by providing leadership in your area of expertise. Bring knowledge & experience and ability to commit a reasonable period of time (3-9 months) ------ Serve on a task force, team or committee; lead an Local Networking Group; plan and lead a local event Strategic Leader Serve the organization as member of the leadership team. Requires a commitment of 1 or more years, knowledge of DE and AADE. ----- Member of the leadership team or Lead for one of our key areas (Events, Education, Web/Technology, Finance, Membership, Advocacy)
  33. 33. Supporter Short Tasks (couple of hours or less); little or no experience needed. ----- Join the States’ discussions and read, post, reply; update your community profile on MAN; attend an event; respond to a survey; send a testimonial; send a letter or call your State representative AADE Champion Short projects that take a little longer and may need some experience. ----- Share a tweet or post on social media about us; recruit a new member; submit a blog post; join us for state legislative day; host an event; attend a community outreach event; take & post event pictures; 1-day volunteer for our state or local event SME Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. ----- Speaking, facilitating, moderating, session design; newsletter or blog writer or editor; mentor Thought Leader Expand your impact by providing leadership in your area of expertise. Bring knowledge & experience and ability to commit a reasonable period of time (3-9 months) ------ Serve on a task force, team or committee; lead an Local Networking Group; plan and lead a local event Strategic Leader Serve the organization as member of the leadership team. Requires a commitment of 1 or more years, knowledge of DE and AADE. ----- Member of the leadership team or Lead for one of our key areas (Events, Education, Web/Technology, Finance, Membership, Advocacy) Short Tasks (couple of hours or less); little or no experience needed. • Join the States’ discussions and read, post, reply • update your community profile on MAN • attend an event • respond to a survey • send a testimonial • send a letter or call your State representative Short projects that take a little longer and may need some experience. • Share a tweet or post on social media about us • recruit a new member • submit a blog post • join us for state legislative day • host an event • attend a community outreach event • take & post event pictures • 1-day volunteer for our state or local event Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. • Speaking, facilitating, moderating, session design • newsletter or blog writer or editor • mentor
  34. 34. • Greet attendees at events • Assist with event registration check-in • Host a chapter event • Write blog post, article or media release • Present at a chapter event One-Time Opportunities Get Involved. Get Connected. Looking for a way to get more involved with the chapter? Here are just a few… • Serve on a committee • Join the writers pool (e team) • Create social media content Team Opportunities • Serve on the board of directors (1 yr) • Chair Best in Maryland Awards (9-12 mo) • Be the education liaison to PRSSA Chapters (academic yr) • Chair PRSA Maryland Conference (9-12 mo) Leadership Opportunities • Serve as a judge for awards • Call new chapter members to welcome them • Mentor members or coach APR candidates • Speak or secure a speaker • Be a [PR]Tweeter Ongoing Opportunities
  35. 35. What’s in it for you? • Earn APR credits • Expand your network of industry professionals • Enhance your professional skill set • Network with members of the professional and business communities • Build relationships with PRSA Maryland Chapter leaders • Receive 50% off registration fee to a monthly event when you help plan and/or work onsite for that event.
  36. 36. Badges
  37. 37. Gratitude Book
  38. 38. 152 Likes! 17 shares! 23 Comments!
  39. 39. Brainstorming Let’s ideate in the chat!
  40. 40. ACKNOWLEDGEMENT OF EFFORT …not a statement of the value or worth of the effort
  41. 41. EXCEEDED EXPECTATIONS
  42. 42. Need some more quick ideas? Check out these resources! National Volunteer Week: What’s in your plan? Last Minute Quick Wins to Celebrate National Volunteer Week Your Chapters Need More Volunteer Muscle Creative Ways to Say Thanks
  43. 43. Thank You!

Editor's Notes

  • Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!

    This isn’t a webinar to just sit back and listen. It will feature research and a brainstorming activity, so come ready to work and bring (or send to Peggy Hoffman in advance) your favorite ways to recognize volunteers. Join us and help create a fresh approach to showing more volunteer love in the chapter community!
  • In case you don’t know us…quick refresh on who we are, what we do & why we do it!

    Why We Do It!
    To build community and connect component-based organizations and component relations professionals (CRPs).
  • @Peggy – We’re trying something new!

    $29, plus $10 Grubhub
    Going to play with Zoom breakout rooms
  • @Peggy - Save the Date for CEX 2020. Registration is open!

    www.leveragechapters.com
  • Our game plan today is to:
    Look at the research about volunteering (MBVS and Decision to Volunteer)
    Look at what we know about volunteers (ForesightWorks Driver)
    Brainstorm ideas!
    Report out and head out to put a new light on our volunteers.
  • If interested in having Mary Jo be a graphic recorder/note taker for your next virtual session, reach out!
    https://www.linkedin.com/in/mary-jo-sletto-neil-b5160511/

    Mary Jo Neil *  maryjo@drawndialogue.com *  301 919 8839
  • Reminder! Mark your calendars: National Volunteer Week is April 19-25th!
  • Poll
    What’s in your plan for National Volunteer Week?
    Gifts for some volunteers
    Accolades on individual basis
    Message pushed out
    Big plans (tell us more in the chat)
    No plans (yet?)
  • At a minimum, 20-25% of the workforce hours in any given year are completed by a worker who is not on your payroll.

    Volunteers provide direct labor – in some cases highly skilled (leadership, content creation, mentors, etc.), in others additional “hands on help” (registrar, greeter, monitor, etc.). Volunteer hours make up 20-25% of an association’s total work hours (staff plus volunteers). 67 hrs/yr


  • Peggy: Poll

    Do you know about the Volunteer Driver?
    Yes
    Heard about it, but that’s all
    The what? (Guess not)
  • THE DRIVERS: Before we get there let’s better understand the volunteer through the ForesightsWorks Drivers
    Show drivers
    Show Volunteer driver

    Deliberate, evidence-based research initiative
    Facilitate environmental scanning & planning for change
    Continual stream of intelligence about anticipated trends + tools
    6 thematic areas:
    Content, Learning, and Knowledge
    Data and Technology
    Demographics and Membership
    Economic Conditions
    Society and Politics
    Workforce and Workplace
  • 21 drivers are about this worker
  • And more importantly, their intuition, knowledge and skills are needed to 21 cannot be addressed without the assistance of this workforce
  • It affirmed volunteer preferences (short-term, outcome-based opportunities with a pro-social WIIFM) and disappointments (time/timing, flexibility, clear direction, assessment, inclusion). It identified what drives volunteer engagement & therefore satisfaction (6 drivers).
  • It highlighted the weaknesses in the system that keep us from getting the highest participation and the right people in the right positions. Namely, job design, selection, assessment.
  • It embraces the 60% who prefer jobs that are not annual commitments but meaningful jobs that achieve an outcome completed in near horizon.
    It puts as much effort into the pool as it does into the board.
  • It puts as much effort into the pool as it does into the board. Finding a place for the 58% who want more

    Almost 8,400 of the 25,000 respondents described themselves as non-volunteers and 58% indicated a desire to be more engaged. If we accept the premise that being “more engaged” would include volunteering, there appears to be a big opportunity to boost an associations production capacity and retention rate.

    2008 DTV 2/3 said looking for volunteering that related
  • A: RESEARCH: ASAE Foundation research keying on the three findings:

    Three actions we need to embrace: variety, support, inclusive. Briefly …
  • Peggy: Calling for accessible volunteering – a program that includes micro, informal and short-term opps

    Ad-hoc – Focus: one & done
    Micro – Size: quick & easy
    Episodic – Re-occurring, Frequency

    Speed volunteering
    Flash volunteering

  • Peggy: Poll

    What’s in your mix? Thinking at the chapter level …
    Board & Committees
    Task forces & Ad hoc teams
    Short-term projects
    Micro opportunities
  • This ticks off all three elements.
    Engagement continuum
    Examples of models, of communications
     
    (2) It about creating the culture of appreciation, reward and recognition

    Continuum Benefits:
    Eases people in
    Create volunteer lifecycle – low barriers to entry, path to leadership
    Supports collaboration!
    Embracing inclusivity
  • Here’s another version of the same idea – creating options … first from RAPS

    (2) It about creating the culture of appreciation, reward and recognition
  • (2) It about creating the culture of appreciation, reward and recognition
  • (2) It about creating the culture of appreciation, reward and recognition
  • Examples that are possible to show given time
  • Jennifer:
  • Peggy - Not just ribbons and certificates – but investing, like the leadership summit ... tell us?

    Jamie:
  • Focus on engagement – and this is where you all come in. We’re going to ideate
    Informal
    formal
  • Recognition – acknowledgement of effort; not a statement of the value or worth of the effort

    Reward – exceeded expectations; you knocked it out of the park. Id process or procedure nailed it, met into a headwind and tacked and ahead of the schedule, under budget, beyond expectations

    Fighting against the everybody gets a trophy model
  • Recognition – acknowledgement of effort; not a statement of the value or worth of the effort

    Reward – exceeded expectations; you knocked it out of the park. Id process or procedure nailed it, met into a headwind and tacked and ahead of the schedule, under budget, beyond expectations

    Fighting against the everybody gets a trophy model
  • #NWV snuck up on you again, huh? Well no fear – there’s still time to pull something out a hat for #NVW2020 and here are a few ideas!
    National Volunteer Week: What’s in your plan?
    Last Minute Quick Wins to Celebrate National Volunteer Week
    Your Chapters Need More Volunteer Muscle
    Creative Ways to Say Thanks
  • @Peggy – A huge thank you to Mary Jo!

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