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Driving Member Engagement by Showing #VolunteerLove

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Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that 20-25% of staff labor in associations come from volunteer members, it’s a worthwhile effort to utilize recognition in creating a supportive environment. Let’s draw from research and our own community for a dynamic discussion on ways to spotlight association volunteers and celebrate volunteering in all aspects!

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Driving Member Engagement by Showing #VolunteerLove

  1. 1. Driving Member Engagement by Showing #VolunteerLove
  2. 2. Got chapters? We’ve got solutions. Billhighway is a chapter management solution that unifies data systems and simplifies administrative processes to empower staff and volunteers, so you can focus more time and energy on members and growing your organization. About the Hosts Billhighway & Mariner Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
  3. 3. April 16, 2020 12 noon – 1:15 pm ET https://bit.ly/3c2B4kS
  4. 4. www.billhighway.co/associations/events Tap Chapters as a Member Engagement Channel Virtual Workshop May 13th Brought to you by 2019 CEX Sponsor: Community Brands
  5. 5. CEX 2020 Monday, October 26th, 2020 8:30 AM - 4:30 PM EDT Happy Hour to Follow Grand Hyatt Washington 1000 H St. NW Washington, DC 20001 $199 Pricing $199 Super Early Bird Pricing till 6/30 $229 Early Bird till 8/31 $259 Late Bird Pricing Registration open! www.leveragechapters.com
  6. 6. piv·ot /ˈpivət/ https://www.flickr.com/photos/edrethink/
  7. 7. Today’s Game Plan Research about volunteering01 02 03 04 What we know about volunteers Brainstorm ideas! Report out
  8. 8. chat 1F64C 1F44C 1F44A 1F44D 1F44E + Alt X ☺ Alt+1 ☻ Alt+2 ♥ Alt+3 Switch on Num Lock; Use keypad
  9. 9. speak • If you wish to speak, click Raise Hand in the Webinar Controls. The Raise hand icon turns green. • The moderator will be notified that you've raised your hand. • Click Lower Hand to lower it if needed. The Raise hand icon turns white.
  10. 10. Meet Our Conversation Catalysts Mary Jo Neil Founder of Drawn Dialogue Peggy Hoffman President & Executive Director at Mariner Management & Marketing Peter Houstle CEO & Executive Director at Mariner Management & Marketing Sarah Garrity Marketing Lead at Billhighway
  11. 11. Graphic Recorder: Mary Jo Neil Mary Jo Neil maryjo@drawndialogue.com (301) 919-8839
  12. 12. And our Curators …
  13. 13. National Volunteer Week April 19-25
  14. 14. What’s your plan for National Volunteer Week? Poll
  15. 15. Volunteers are at the heart of both the work associations do and the value associations provide to their profession or industry. “
  16. 16. Shifted member’s value perception 6 pts. Volunteers = Direct Labor 20-25% of total work hours Greater member satisfaction Stronger member loyalty > Mutually Beneficial Volunteering study, ASAE Foundation
  17. 17. Do you know about the Volunteer Driver? Poll
  18. 18. ASAE Foresightworks • Deliberate, evidence-based research initiative • Facilitate environmental scanning & planning for change • Continual stream of intelligence about anticipated trends + tools • 6 thematic areas: • Content, Learning, and Knowledge • Data and Technology • Demographics and Membership • Economic Conditions • Society and Politics • Workforce and Workplace
  19. 19. 21st-Century Guilds Aging World Bifurcated Workforce Human-Machine Cooperation Diversity & Inclusion Empowered Women Global Power Shifts Higher Education 3.0 Immigration-Driven Demography More Human-Human New Forms of Work Next-Gen Professionals Rejection of Expertise Reputation by the Numbers Reworking Career Pathways Sharing Economy Shifting Environment for Content Socializing Reshaped Stagnation Economy The Splintered Society Work Redefined Drivers are about the volunteer …
  20. 20. Bifurcated Workforce Declining Trust Diversity & Inclusion Empowered Women Ethical Consumption Fast Data Human-Machine Cooperation Marketing & Advertising Transformation Mentoring 2.0 Micro-learning More Human-Human New Journal Models Next-Gen Professionals Philanthropy Reshaped Rejection of Expertise Reworking Career Pathways Shifting Environment for Content Sharing Economy Shifting Terrain for Advocacy Drivers need the volunteer … Standards Under Pressure
  21. 21. Who’s driving the drivers?
  22. 22. short term outcome-based pro-social time/timing flexibility clear direction assessment inclusion
  23. 23. Not built for diverse, digital, time-constrained volunteer
  24. 24. Decision To Volunteer, ASAE 17% 23%60% 27% 33% Not Annual Commitments Shapers Community Builders Coaches Content Contributors
  25. 25. > Mutually Beneficial Volunteering study, ASAE Foundation 58% indicated a desire to be more engaged
  26. 26. Variety <opportunities, people> Support <resources, training> Inclusive <meets diverse individuals, needs> Source: Mutually Beneficial Volunteering Survey, ASAE Foundation
  27. 27. Traditional • Terms Micro • Size: quick & easy Episodic • Reoccurring Ad-hoc • Focus: one and done
  28. 28. What’s in Your Mix? Thinking at the chapter level … Poll
  29. 29. Viewing, reading & attending Participatory & supportive; counted as a member of the community Consuming Liking, sharing & recommending Validating your association, your content, and your mission Promoting Contributing, commenting & responding to surveys Directly (e.g. speaks, writes, completes surveys, comments) Indirectly (e.g. member- owned blogs, white papers, webinars) Creating Volunteering in non-governing role Ad-hoc, micro, committee or TF member Serving Volunteering in a leadership role Board, committee chair or TF chair Governing Engagement Continuum
  30. 30. raps.org – Regulatory Affairs Professionals Society
  31. 31. You choose what works for you! Volunteering opens lots of doors: • gain new skills • find leadership opportunities • build your resume • forge friendships • give back to the profession Our Members make a difference to people living with Diabetes! Get Involved
  32. 32. Supporter Short Tasks (couple of hours or less); little or no experience needed. ----- Join the States’ discussions and read, post, reply; update your community profile on MAN; attend an event; respond to a survey; send a testimonial; send a letter or call your State representative AADE Champion Short projects that take a little longer and may need some experience. ----- Share a tweet or post on social media about us; recruit a new member; submit a blog post; join us for state legislative day; host an event; attend a community outreach event; take & post event pictures; 1-day volunteer for our state or local event SME Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. ----- Speaking, facilitating, moderating, session design; newsletter or blog writer or editor; mentor Thought Leader Expand your impact by providing leadership in your area of expertise. Bring knowledge & experience and ability to commit a reasonable period of time (3-9 months) ------ Serve on a task force, team or committee; lead an Local Networking Group; plan and lead a local event Strategic Leader Serve the organization as member of the leadership team. Requires a commitment of 1 or more years, knowledge of DE and AADE. ----- Member of the leadership team or Lead for one of our key areas (Events, Education, Web/Technology, Finance, Membership, Advocacy)
  33. 33. Supporter Short Tasks (couple of hours or less); little or no experience needed. ----- Join the States’ discussions and read, post, reply; update your community profile on MAN; attend an event; respond to a survey; send a testimonial; send a letter or call your State representative AADE Champion Short projects that take a little longer and may need some experience. ----- Share a tweet or post on social media about us; recruit a new member; submit a blog post; join us for state legislative day; host an event; attend a community outreach event; take & post event pictures; 1-day volunteer for our state or local event SME Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. ----- Speaking, facilitating, moderating, session design; newsletter or blog writer or editor; mentor Thought Leader Expand your impact by providing leadership in your area of expertise. Bring knowledge & experience and ability to commit a reasonable period of time (3-9 months) ------ Serve on a task force, team or committee; lead an Local Networking Group; plan and lead a local event Strategic Leader Serve the organization as member of the leadership team. Requires a commitment of 1 or more years, knowledge of DE and AADE. ----- Member of the leadership team or Lead for one of our key areas (Events, Education, Web/Technology, Finance, Membership, Advocacy) Short Tasks (couple of hours or less); little or no experience needed. • Join the States’ discussions and read, post, reply • update your community profile on MAN • attend an event • respond to a survey • send a testimonial • send a letter or call your State representative Short projects that take a little longer and may need some experience. • Share a tweet or post on social media about us • recruit a new member • submit a blog post • join us for state legislative day • host an event • attend a community outreach event • take & post event pictures • 1-day volunteer for our state or local event Demonstrate your expertise by creating, reviewing or presenting quality and relevant information. Requires time and relevant knowledge. • Speaking, facilitating, moderating, session design • newsletter or blog writer or editor • mentor
  34. 34. • Greet attendees at events • Assist with event registration check-in • Host a chapter event • Write blog post, article or media release • Present at a chapter event One-Time Opportunities Get Involved. Get Connected. Looking for a way to get more involved with the chapter? Here are just a few… • Serve on a committee • Join the writers pool (e team) • Create social media content Team Opportunities • Serve on the board of directors (1 yr) • Chair Best in Maryland Awards (9-12 mo) • Be the education liaison to PRSSA Chapters (academic yr) • Chair PRSA Maryland Conference (9-12 mo) Leadership Opportunities • Serve as a judge for awards • Call new chapter members to welcome them • Mentor members or coach APR candidates • Speak or secure a speaker • Be a [PR]Tweeter Ongoing Opportunities
  35. 35. What’s in it for you? • Earn APR credits • Expand your network of industry professionals • Enhance your professional skill set • Network with members of the professional and business communities • Build relationships with PRSA Maryland Chapter leaders • Receive 50% off registration fee to a monthly event when you help plan and/or work onsite for that event.
  36. 36. Badges
  37. 37. Gratitude Book
  38. 38. 152 Likes! 17 shares! 23 Comments!
  39. 39. Brainstorming Let’s ideate in the chat!
  40. 40. ACKNOWLEDGEMENT OF EFFORT …not a statement of the value or worth of the effort
  41. 41. EXCEEDED EXPECTATIONS
  42. 42. Need some more quick ideas? Check out these resources! National Volunteer Week: What’s in your plan? Last Minute Quick Wins to Celebrate National Volunteer Week Your Chapters Need More Volunteer Muscle Creative Ways to Say Thanks
  43. 43. Thank You!

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