Pitch Presentation
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The pitch presentation proposes a horror film in the found footage genre about a boy who is stuck in a time loop where he is possessed each day and forced to kill whoever he is with. It describes the main character as a nerdy college student and his equally nerdy best friend. The promotional campaign would emphasize the time loop theme and feature the main character. Concepts are proposed for a teaser trailer with a voiceover explaining the curse and time loop, as well as posters and magazine covers featuring the main character. The target audience is ages 16-24 who are somewhat outgoing, adventurous, use the internet often, and attend education or work.
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This document discusses marketing strategies for films based on their target demographics. It notes that younger audiences respond more positively to interactive ads like mini-games than TV ads. It also discusses how a film's genre and release date are connected, with rom-coms often coming out around Valentine's Day and teen movies in the summer. The document then provides examples of how Warm Bodies was marketed leading up to its release, including posters 6-8 months prior, a YouTube makeup tutorial, trailers, and posters in the two weeks before the film.
Evaluation Question 4 - Aziret Asanov
1. The document discusses the audience for a thriller film opening created by the student.
2. The genres of the film include eco-thriller, psychological thriller, and thriller overall. These genres would appeal to viewers who enjoy suspense in films.
3. The intended audience is teenagers ages 15-19 and some older adults, as the film contains scenes of bomb making and swearing. It would be classified as a 15 rating.
Pitch presentation
This document outlines a pitch for a horror film called "Bullies" that follows a teenager who goes missing after being bullied. The group responsible for bullying begins disappearing one by one, and it is revealed that the missing teenager is killing the bullies. The film may end with the last character escaping only to have the killer target them again years later. The target audience is suggested to be teenagers, with marketing ideas focusing on social media promotion and releasing during Anti-Bullying Week. Feedback questions are asked about horror preferences and the plot, with responses noting a preference for suspense over gore and a need to better connect the title to the plot.
film presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Question 4
The document discusses the target audience for post-apocalyptic horror films. It states that this genre is typically aimed at older teens and adults aged 18-44, as the dark and violent themes appeal more to this demographic, particularly males. Younger audiences aged 16-30 were the intended viewers for the film discussed, but the creator feels it did not adequately attract this group due to a lack of truly dark and scary scenes shot in isolated, creepy locations.
Evaluation Question 5
Our target audience was people in social class E (students and unemployed people) who would be above the age of 15. We aimed to attract this audience by focusing our horror film CARO on the effects and past of the main protagonist Jason Flint, rather than on a group, which would capture the audience's interest. We would address the audience by opening the film with a glimpse of its ending before cutting back to before the apocalypse began, drawing them in and making them want to find out how the story concludes for the protagonist.
Pitch Presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the woods. They eventually find their friend in critical condition and take them to the hospital. The filmmakers plan to emphasize the supernatural storm and one character who finds clues about the missing friend in their promotional campaign using trailers, posters, magazine covers, and social media. Their target audience is 15-24 year olds who enjoy thriller and horror films.
The private eye
A private investigator must take extreme measures to save his younger sister after she is abducted by a man from the detective's past. The film will be promoted through posters, magazines, and a teaser trailer focusing on the eye motif and kidnapping plot. The target audience is 15 to 30-somethings who enjoy thrillers and crime genres, and the film will be marketed primarily through social media platforms.
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This document discusses marketing strategies for films based on their target demographics. It notes that younger audiences respond more positively to interactive ads like mini-games than TV ads. It also discusses how a film's genre and release date are connected, with rom-coms often coming out around Valentine's Day and teen movies in the summer. The document then provides examples of how Warm Bodies was marketed leading up to its release, including posters 6-8 months prior, a YouTube makeup tutorial, trailers, and posters in the two weeks before the film.
Evaluation Question 4 - Aziret Asanov
1. The document discusses the audience for a thriller film opening created by the student.
2. The genres of the film include eco-thriller, psychological thriller, and thriller overall. These genres would appeal to viewers who enjoy suspense in films.
3. The intended audience is teenagers ages 15-19 and some older adults, as the film contains scenes of bomb making and swearing. It would be classified as a 15 rating.
Pitch presentation
This document outlines a pitch for a horror film called "Bullies" that follows a teenager who goes missing after being bullied. The group responsible for bullying begins disappearing one by one, and it is revealed that the missing teenager is killing the bullies. The film may end with the last character escaping only to have the killer target them again years later. The target audience is suggested to be teenagers, with marketing ideas focusing on social media promotion and releasing during Anti-Bullying Week. Feedback questions are asked about horror preferences and the plot, with responses noting a preference for suspense over gore and a need to better connect the title to the plot.
film presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Question 4
The document discusses the target audience for post-apocalyptic horror films. It states that this genre is typically aimed at older teens and adults aged 18-44, as the dark and violent themes appeal more to this demographic, particularly males. Younger audiences aged 16-30 were the intended viewers for the film discussed, but the creator feels it did not adequately attract this group due to a lack of truly dark and scary scenes shot in isolated, creepy locations.
Evaluation Question 5
Our target audience was people in social class E (students and unemployed people) who would be above the age of 15. We aimed to attract this audience by focusing our horror film CARO on the effects and past of the main protagonist Jason Flint, rather than on a group, which would capture the audience's interest. We would address the audience by opening the film with a glimpse of its ending before cutting back to before the apocalypse began, drawing them in and making them want to find out how the story concludes for the protagonist.
Pitch Presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the woods. They eventually find their friend in critical condition and take them to the hospital. The filmmakers plan to emphasize the supernatural storm and one character who finds clues about the missing friend in their promotional campaign using trailers, posters, magazine covers, and social media. Their target audience is 15-24 year olds who enjoy thriller and horror films.
The private eye
A private investigator must take extreme measures to save his younger sister after she is abducted by a man from the detective's past. The film will be promoted through posters, magazines, and a teaser trailer focusing on the eye motif and kidnapping plot. The target audience is 15 to 30-somethings who enjoy thrillers and crime genres, and the film will be marketed primarily through social media platforms.
Question 5
The document discusses how the filmmakers aimed their film at a mature, mostly male audience by setting it in the 1950s with elements of film noir like murder and camera techniques common to the genre. While teenagers may not fully appreciate the movie, it does not include graphic violence and can be viewed by all ages. The film asks viewers to see from the perspective of the protagonist, a detective seeking revenge, and uses point-of-view shots and camera angles to make viewers feel claustrophobic or anticipate what will happen. Filmmakers conducted research and incorporated what audiences said they wanted to see, like conventions of the noir genre and suspense techniques.
What is 'film distribution' and how does it work?
Slideshow on how film distribution works and who might distribute my film, this was done for my Media studies coursework
Bbfc
The British Board of Film Classification (BBFC) is responsible for issuing age ratings for films released in the UK. They consider factors like violence, language, adult humor, nudity, sex, drug use, and discrimination when rating films. Context, tone, and impact are important when determining if a scene merits a higher rating - for example, random violence may warrant a higher rating than contextual violence. Based on the description of moderate violence, gun fights, torture scenes, strong language, and themes of violence and espionage in the sample film, the document recommends an 18 rating.
Unit20
The marketing campaign for the movie "Year End" will include posters, podcasts, social media accounts, and magazine features. The movie poster will depict the characters standing in front of a desk with a text message background. Individual character posters will show them looking expressionless at the camera in front of a classroom door. Podcasts will contain 10-second film clips, 40-second interviews, and 40-second reviews. Social media accounts will be created for each main character to increase audience connection. Magazine photoshoots will portray the characters in movie and high-end clothing with interviews about their experiences making the film.
How did you attract
The document discusses how the filmmakers attracted and addressed their target audience for their horror film opening sequence. They created a questionnaire to determine the age, gender, and genre preferences of the public. The results showed that 15-20 year old males most enjoyed the horror genre. They therefore aimed their film at this 15+ audience. They also researched popular horror films to understand techniques like shots, sound, and mise-en-scene used in the genre. Elements from these films were incorporated into their own opening sequence to attract their target horror fan audience.
Presentation2
Our media product was aimed at teens and young adults aged 15-24. It was a psychological thriller about a girl seeking justice for her sister's mysterious death. While some films may appeal to broader audiences, our plot was tailored to a specific niche group that would connect with the story. The cinematography, including camera shots from the main character's point of view and transitions between past and present, was designed for our target audience as it could be difficult for other groups to follow the fast-paced plot. Overall, the product represents the chosen social group through a storyline they can relate to.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Paranormal Activity
This document discusses elements of the trailer for the film Paranormal Activity that could be used when creating your own trailer. It analyzes the characters, shots, sound, and themes used in the Paranormal Activity trailer. Specifically, it notes that the trailer focuses on a young American couple and creates tension by showing the shocked reactions of an audience watching the film. It also discusses appealing to a target audience of late teens to mid-20s and representing typical characters of that age group. Finally, it compares teasers to full trailers, noting that teasers aim to create intrigue rather than reveal the story.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
Task 3 2-2
Icon Film Distribution or Film District would be the best choices to distribute the psychological thriller film. Both have experience distributing similar genre films like Paranormal Activity and Insidious. The film would appeal to audiences aged 15-50 internationally, as long as they understand English or subtitles. Marketing strategies would include releasing a trailer with scary scenes a few months before the October release date, when audiences are in a festive mood for this genre. Self-distribution is not recommended due to lack of experience, budget, and brand recognition compared to major distributors.
4. proposal
This proposal is for a Game of Thrones montage video focusing on Jon Snow. The purpose is to entertain fans of the show and promote it to others by compiling clips of Jon Snow's challenges and battles. The genre will be fantasy action, featuring mystical creatures and fighting scenes. The content will mix up clips from Jon Snow's journey out of order to show them all at once rather than as a story. The target audience is 15-20 year old males who can relate to the male protagonist. Some gory scenes will be avoided so as not to disturb viewers, and existing characters will be used without offending social groups.
Hannah's pitch
The document outlines a teen crime drama film called "SPLIT PITCH" about a college student who leads a double life. At school, he is well-behaved, but outside of school he engages in criminal activities. The promotional campaign will focus on depicting the two sides of the main character's life through a split poster, teaser trailer showing his differing behaviors with and without sound, and a magazine cover using lighting effects. The target audience is viewers under 25 who can relate to the urban setting and issues of drugs, violence and gang culture portrayed in the film.
Film opening title sequence presentation script
This document provides details about a psychological horror film opening title sequence. It will feature disturbing imagery like guns, knives, and a sinister location. Dark colors and lighting will be used along with gothic costumes. The opening credits are inspired by the American Horror Story title sequence and aim to attract teenagers and young adults interested in psychological horror themes.
Ideas for sequence
This document outlines plans for a short film about a mentally ill teenage protagonist. It will be rated 15-18 and follow the protagonist as he walks away from a mental institution into an isolated wooded area. Scenes will convey his unstable mental state through costume, lighting, and flashbacks. The film aims to realistically portray the protagonist's struggle with mental illness and recovery. It will be independently produced with support from a company like Film4 known for gritty films dealing with difficult themes.
Film opening - Pitch
The document proposes an opening scene for a psychological thriller film. It would introduce the main characters Sophie, the victim, and David, her obsessive ex-boyfriend who is the antagonist. The opening would show David pinning photos of Sophie and looking for her, hinting at his stalker nature without revealing his identity. Dark lighting and colors would set a moody tone. Flashbacks would show David's aggressive behavior after their breakup to establish his mental health issues and obsession with Sophie. The identity of the antagonist would be hidden from the audience through close-ups until later in the film.
Presentation1kj98809080
The document discusses the target audience for a student film opening sequence. It aims at teenagers aged 15-18, as the creators fall into this age group and research found teens enjoy horror/thriller genres. Both male and female teenagers are targeted since the genre appeals to both genders and the sequence has male and female characters. The target demographic is unemployed/students in socioeconomic categories D-E, though some categories C1-C2 may also find the narrative and plot twists accessible. Research showed teens most often watch similar horror/thriller films, which provide second most entertainment after comedy. Having a target audience is important for feedback to ensure the sequence is convincing and the audience can understand but still be engaged by narrative mysteries
Character Development
The document describes a protagonist named Dan who is a college student. It mentions that Dan is cursed and nerdy. The document also includes the terms "mind-map" and "mood board" which seem to be tasks or assignments related to understanding the character of Dan.
Finding a Story
The document discusses combining elements from the films Happy Death Day and Groundhog Day by having the protagonist stuck in a time loop that they cannot control due to a paranormal curse or element. It also mentions the filmmaker's own experience with déjà vu and being inspired by trailers of Happy Death Day to base a trailer they are creating on someone stuck in a time loop.
Genre Camera Research
This document discusses different camera shots and angles used in horror films. It describes shots like slanted angles that create tension, establishing shots that introduce settings, extreme close-ups that intensify emotions, tracking shots that build suspense, close-ups that show facial reactions, CCTV shots that imply characters are being watched, handheld shots that make the audience feel engaged, POV shots that put the viewer in the character's perspective, low angles that emphasize dominance, and high angles that show vulnerability. These various shots and angles are effective techniques for drawing viewers into the action and building tension in horror movies.
The Blair Witch Project
The trailer begins with production company logos to establish the studio and set expectations. Text then appears describing the disappearance of three film students to intrigue viewers and build tension. Throughout, dark screens and unsettling sounds are used to create a sense of fear and isolation. The title of the film is then revealed with a glowing, supernatural effect alongside a symbolic figure. Close-ups of a terrified student aim to make the audience empathize with the characters and their vulnerable situation in the woods alone.
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Question 5
The document discusses how the filmmakers aimed their film at a mature, mostly male audience by setting it in the 1950s with elements of film noir like murder and camera techniques common to the genre. While teenagers may not fully appreciate the movie, it does not include graphic violence and can be viewed by all ages. The film asks viewers to see from the perspective of the protagonist, a detective seeking revenge, and uses point-of-view shots and camera angles to make viewers feel claustrophobic or anticipate what will happen. Filmmakers conducted research and incorporated what audiences said they wanted to see, like conventions of the noir genre and suspense techniques.
What is 'film distribution' and how does it work?
Slideshow on how film distribution works and who might distribute my film, this was done for my Media studies coursework
Bbfc
The British Board of Film Classification (BBFC) is responsible for issuing age ratings for films released in the UK. They consider factors like violence, language, adult humor, nudity, sex, drug use, and discrimination when rating films. Context, tone, and impact are important when determining if a scene merits a higher rating - for example, random violence may warrant a higher rating than contextual violence. Based on the description of moderate violence, gun fights, torture scenes, strong language, and themes of violence and espionage in the sample film, the document recommends an 18 rating.
Unit20
The marketing campaign for the movie "Year End" will include posters, podcasts, social media accounts, and magazine features. The movie poster will depict the characters standing in front of a desk with a text message background. Individual character posters will show them looking expressionless at the camera in front of a classroom door. Podcasts will contain 10-second film clips, 40-second interviews, and 40-second reviews. Social media accounts will be created for each main character to increase audience connection. Magazine photoshoots will portray the characters in movie and high-end clothing with interviews about their experiences making the film.
How did you attract
The document discusses how the filmmakers attracted and addressed their target audience for their horror film opening sequence. They created a questionnaire to determine the age, gender, and genre preferences of the public. The results showed that 15-20 year old males most enjoyed the horror genre. They therefore aimed their film at this 15+ audience. They also researched popular horror films to understand techniques like shots, sound, and mise-en-scene used in the genre. Elements from these films were incorporated into their own opening sequence to attract their target horror fan audience.
Presentation2
Our media product was aimed at teens and young adults aged 15-24. It was a psychological thriller about a girl seeking justice for her sister's mysterious death. While some films may appeal to broader audiences, our plot was tailored to a specific niche group that would connect with the story. The cinematography, including camera shots from the main character's point of view and transitions between past and present, was designed for our target audience as it could be difficult for other groups to follow the fast-paced plot. Overall, the product represents the chosen social group through a storyline they can relate to.
Media campaign movie 2
A college girl is kidnapped after leaving college and walking home with a friend. She is taken to an abandoned building where she wakes up tied up. She manages to untie herself and call the police from her kidnapper's phone before escaping. The film is targeted towards older teenagers and receives a 15 age rating due to some violent scenes. It will be marketed as a horror film around Halloween.
Paranormal Activity
This document discusses elements of the trailer for the film Paranormal Activity that could be used when creating your own trailer. It analyzes the characters, shots, sound, and themes used in the Paranormal Activity trailer. Specifically, it notes that the trailer focuses on a young American couple and creates tension by showing the shocked reactions of an audience watching the film. It also discusses appealing to a target audience of late teens to mid-20s and representing typical characters of that age group. Finally, it compares teasers to full trailers, noting that teasers aim to create intrigue rather than reveal the story.
Media poster pitch 2 1 2 (1)
This document provides details about the media pitch for a film called "Tightrope" that is a thriller/kidnapping movie. It summarizes the plot, which involves a student getting kidnapped by a psychopath after college. It also discusses the target audience as mainly teenagers and younger adults, aiming for social grades E and D. Research on similar movies like Taken and Kidnap is presented that influenced the creation of this film. A survey for primary research is outlined to gather information from potential viewers.
Task 3 2-2
Icon Film Distribution or Film District would be the best choices to distribute the psychological thriller film. Both have experience distributing similar genre films like Paranormal Activity and Insidious. The film would appeal to audiences aged 15-50 internationally, as long as they understand English or subtitles. Marketing strategies would include releasing a trailer with scary scenes a few months before the October release date, when audiences are in a festive mood for this genre. Self-distribution is not recommended due to lack of experience, budget, and brand recognition compared to major distributors.
4. proposal
This proposal is for a Game of Thrones montage video focusing on Jon Snow. The purpose is to entertain fans of the show and promote it to others by compiling clips of Jon Snow's challenges and battles. The genre will be fantasy action, featuring mystical creatures and fighting scenes. The content will mix up clips from Jon Snow's journey out of order to show them all at once rather than as a story. The target audience is 15-20 year old males who can relate to the male protagonist. Some gory scenes will be avoided so as not to disturb viewers, and existing characters will be used without offending social groups.
Hannah's pitch
The document outlines a teen crime drama film called "SPLIT PITCH" about a college student who leads a double life. At school, he is well-behaved, but outside of school he engages in criminal activities. The promotional campaign will focus on depicting the two sides of the main character's life through a split poster, teaser trailer showing his differing behaviors with and without sound, and a magazine cover using lighting effects. The target audience is viewers under 25 who can relate to the urban setting and issues of drugs, violence and gang culture portrayed in the film.
Film opening title sequence presentation script
This document provides details about a psychological horror film opening title sequence. It will feature disturbing imagery like guns, knives, and a sinister location. Dark colors and lighting will be used along with gothic costumes. The opening credits are inspired by the American Horror Story title sequence and aim to attract teenagers and young adults interested in psychological horror themes.
Ideas for sequence
This document outlines plans for a short film about a mentally ill teenage protagonist. It will be rated 15-18 and follow the protagonist as he walks away from a mental institution into an isolated wooded area. Scenes will convey his unstable mental state through costume, lighting, and flashbacks. The film aims to realistically portray the protagonist's struggle with mental illness and recovery. It will be independently produced with support from a company like Film4 known for gritty films dealing with difficult themes.
Film opening - Pitch
The document proposes an opening scene for a psychological thriller film. It would introduce the main characters Sophie, the victim, and David, her obsessive ex-boyfriend who is the antagonist. The opening would show David pinning photos of Sophie and looking for her, hinting at his stalker nature without revealing his identity. Dark lighting and colors would set a moody tone. Flashbacks would show David's aggressive behavior after their breakup to establish his mental health issues and obsession with Sophie. The identity of the antagonist would be hidden from the audience through close-ups until later in the film.
Presentation1kj98809080
The document discusses the target audience for a student film opening sequence. It aims at teenagers aged 15-18, as the creators fall into this age group and research found teens enjoy horror/thriller genres. Both male and female teenagers are targeted since the genre appeals to both genders and the sequence has male and female characters. The target demographic is unemployed/students in socioeconomic categories D-E, though some categories C1-C2 may also find the narrative and plot twists accessible. Research showed teens most often watch similar horror/thriller films, which provide second most entertainment after comedy. Having a target audience is important for feedback to ensure the sequence is convincing and the audience can understand but still be engaged by narrative mysteries
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Character Development
The document describes a protagonist named Dan who is a college student. It mentions that Dan is cursed and nerdy. The document also includes the terms "mind-map" and "mood board" which seem to be tasks or assignments related to understanding the character of Dan.
Finding a Story
The document discusses combining elements from the films Happy Death Day and Groundhog Day by having the protagonist stuck in a time loop that they cannot control due to a paranormal curse or element. It also mentions the filmmaker's own experience with déjà vu and being inspired by trailers of Happy Death Day to base a trailer they are creating on someone stuck in a time loop.
Genre Camera Research
This document discusses different camera shots and angles used in horror films. It describes shots like slanted angles that create tension, establishing shots that introduce settings, extreme close-ups that intensify emotions, tracking shots that build suspense, close-ups that show facial reactions, CCTV shots that imply characters are being watched, handheld shots that make the audience feel engaged, POV shots that put the viewer in the character's perspective, low angles that emphasize dominance, and high angles that show vulnerability. These various shots and angles are effective techniques for drawing viewers into the action and building tension in horror movies.
The Blair Witch Project
The trailer begins with production company logos to establish the studio and set expectations. Text then appears describing the disappearance of three film students to intrigue viewers and build tension. Throughout, dark screens and unsettling sounds are used to create a sense of fear and isolation. The title of the film is then revealed with a glowing, supernatural effect alongside a symbolic figure. Close-ups of a terrified student aim to make the audience empathize with the characters and their vulnerable situation in the woods alone.
Magazine analysis girl with dragon tattoo
The magazine covers summarize the film The Girl With The Dragon Tattoo through imagery and design that evoke the thriller/noir genre. Both covers feature brooding images of the main character that convey mystery and suspense through facial expressions and lighting. The color schemes across the covers, film posters, and trailers maintain a dark, gritty tone consistent with the genre. The layouts emphasize the character images and use minimal text to attract audience attention and qualify the film's important tone and style.
Horror Trailers Titles Research
The document analyzes the title sequences of three horror film trailers: Jigsaw (2017), Happy Death Day (2017), and Scream 4 (2011). It finds that all three use separate title cards to form sentences describing the film's concept or a tagline. Font colors are typically white or red on a dark background. The film title font usually differs from the other titles and is stylized to reference the film's theme. Animation is minimal not to detract from the trailer. The researcher concludes they will apply these conventions - like forming sentences across titles and stylizing the film title - when designing their own horror film trailer titles.
Film Magazine Research
This document summarizes three major film magazines in the UK: Empire, which has been published monthly since 1989 with a circulation of around 120,000 and targets males under 40; Sight & Sound, the oldest magazine from 1932 published monthly by the BFI with a circulation of 17,000 that attracts an even split of males and females ages 25-60; and Little White Lies, a bi-monthly magazine since 2005 with a circulation of 60,000 that appeals equally to males and females between ages 15-40 through covering art-house films.
Pitch Presentation
The pitch presentation proposes a horror film in the found footage genre about a boy stuck in a time loop where he is possessed each day and forced to kill whoever he is with. It describes the main character and his friend, as well as promotional ideas including emphasizing the time loop theme and the protagonist's forced acts of violence across marketing materials. The presentation also includes concepts for a teaser trailer, poster, and magazine cover that feature the main character and hint at supernatural elements and the time loop narrative.
Jigsaw (2017) Trailer Analysis
This document analyzes shots from the "Jigsaw Official Movie Trailer #2" through the lenses of mise-en-scène, editing, camerawork, and sound. It examines 15 shots, describing the techniques used and how they build tension, foreshadow plot points, and position the audience. Key techniques highlighted include the use of slow pacing contrasted with sudden action to build tension, a steady-cam shot in a graveyard to create an unsettling feeling, and close-ups of objects that represent the film's motivation. The document concludes by noting techniques the author could apply to their own teaser trailer.
A2 Media course details
This document provides details about the Media Studies A2 course, which consists of two units worth 50% each: 1) an advanced portfolio coursework and 2) a critical perspectives exam. The coursework involves creating a promotion package for a film, including a teaser trailer as the main task and a magazine cover and poster as ancillary tasks. Students will use software like Final Cut Pro, Photoshop, and Illustrator. The exam has two sections - the first covers evaluating skills and a past production work, the second addresses contemporary media issues and online media.
A2 media course details
This document outlines the details of the Media Studies A2 course, which consists of two units worth 50% each: 1) an Advanced Portfolio coursework unit and 2) a Critical Perspectives exam unit.
The coursework unit involves creating a promotion package - including a teaser trailer, film magazine cover, and poster - to advertise a fictional film. Students will use software like Final Cut Express, Photoshop and Illustrator. They must also submit planning/research documentation and a reflective evaluation.
The exam unit has two sections - the first involves writing about and evaluating the student's coursework portfolio, and the second addresses contemporary media issues focusing on media in the online age. Students must demonstrate understanding across multiple
Magazine Research and Planning
This document provides guidance for a research and planning assignment involving film magazines. Students are instructed to: 1) Research existing film magazines to understand their profiles, content, readerships and conventions; 2) Analyze front covers of the chosen magazine title to identify design elements and how they target audiences; 3) Draft their own mock magazine cover applying conventions from research. The research aims to inform students' choices for the magazine most likely to feature their film and guide their cover design layout.
Photography tips
1. Photograph against a plain background with limited space to move forward and back, requiring the model to turn rather than the photographer moving side to side.
2. Pay attention to the clock for timing the shoot and using directions like "clockwise" for the model to turn to avoid confusion.
3. Use prime lenses which are sharper rather than zoom lenses, and focus on the model's eyes which tell the story of the portrait.
4. Be aware of the lighting and environment, using natural light at early and late hours to define features and avoid harsh shadows.
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A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Media Presentation
A group of friends go camping in the woods but get separated during a supernatural storm. One friend goes missing and suffers from mental health issues. The others struggle to find their missing friend and locate clues in the dense woods. They eventually discover the missing friend in critical condition and rush them to the hospital. The filmmakers plan to promote the film by emphasizing the supernatural storm and one character who finds clues about the missing friend. Their marketing campaign will include a teaser trailer, posters, magazine articles, social media promotion targeting 15-24 year olds. Poster and magazine cover ideas focus on close-ups of scared or missing faces in dark colors to convey the horror genre.
Media evaluation task 1
1) The document discusses conventions for creating a teaser trailer, poster, and magazine cover for a thriller film project. Research was done on existing thriller media to ensure conventions were properly followed.
2) Genre conventions for thriller narratives, characters, and settings are outlined. Characters often deal with mental instability, crime, and violence. Narratives involve crime, investigations, and obstacles for protagonists. Settings commonly include dark, isolated places that heighten tension.
3) Thrillers are meant to create a thrilling atmosphere and contain frightening elements making them unsuitable for young children. Subgenres like psychological thrillers incorporate more psychological aspects.
Pitch
This document provides a pitch presentation for a film called "Same Differences". The film will follow four characters dealing with different social issues - mental health, racism, family issues, and disability. Each character will pursue ways to address their issues and fight discrimination. The presentation outlines ideas for the film's teaser trailer, poster, target audience, and how it will address real-life social issues similar to other teen drama films. The teaser trailer will introduce each character and their issue before showing them joining together for a campaign. The target audience is primarily females aged 15-24 from a working-class background to raise awareness of these issues through social media.
Same Differences Film Pitch - Teen Drama
This document provides a pitch presentation for a film called "Same Differences". The film will follow four characters dealing with different social issues - racism, mental health, family issues, and disability. It will show how the characters pursue ways to deal with these issues and fight discrimination. The presentation outlines ideas for the campaign, character representations, a teaser trailer narrative, film poster designs, target audiences, and comparisons to real media products dealing with similar issues. The film aims to raise awareness of these important social topics through a teen drama genre.
Evalution
Our media product represents teenage girls ages 14-21 from middle-class backgrounds. It uses conventions of the thriller genre like creeping music during suspenseful scenes. The film follows three girls being stalked by a mysterious man who abducts one of them. Dimension Films and The Weinstein Company would be suitable distributors as they distribute similar thrillers. We attracted our target audience through establishing genre conventions seen in films like Scream, though feedback noted we needed more conventions and less conversation in the opening.
Question45 CT
The document discusses the target audience for a media product being developed as a psychological thriller. It aims the product at ages 18-40, with a focus on keeping the audience engaged through mystery and suspense created by enigma codes and false suspense peaks. Feedback from a target audience was generally positive but identified the complicated narrative as an issue. The document discusses addressing the target audience through following thriller conventions, using suspenseful music, drawing on similar successful films, and maintaining mystery around the antagonist relationship.
Question 4 and 5
The document discusses the target audience for a media product being developed as a psychological thriller. It aims the product at ages 18-40, with a focus on keeping the audience engaged through mystery and suspense created by enigma codes and false suspense peaks. Feedback from a target audience was generally positive but identified the complicated narrative as an issue. The document discusses addressing the target audience through following thriller conventions, using suspenseful music, drawing on similar successful films, and maintaining mystery around the antagonist relationship.
As media evaluation
1) The document discusses the filmmaker's process in creating a short horror film media product. They aimed to develop conventions of the genre by choosing isolated locations, realistic costumes, and not including dialogue to build tension.
2) The two main characters portrayed are a teenage girl victim and a killer dressed in black. The film aims to represent typical behaviors of these characters and social groups.
3) The filmmaker determines the media product would be best distributed as an independent, low-budget horror film online or on television, targeting teenage and young adult audiences. Research showed these demographics enjoy the teen horror genre.
Evaluation
The document discusses how the student's media product uses, develops or challenges conventions of real media. It describes some of the conventions they considered, such as filming in isolated locations commonly seen in horror films. It discusses the clothing choices for the characters and how they were inspired by other horror films. It also discusses the genre of "gothic horror" and how camera work and lack of dialogue further develop conventions seen in real horror media like Saw 4.
Proposal
The document outlines a supernatural horror film that follows a girl who is haunted by the ghost of someone she accidentally killed in a fire. The ghost torments the girl wherever she goes. The film will have two main characters - the ghost and the girl. It will be influenced by Blumhouse Productions and target an audience of 15-25 year old students. The low-budget for the trailer is £5 while a full feature film would require £3-50 million. Permissions may be needed for music, equipment and actor participation.
Media evaluation task 1
1) The document discusses conventions for advertising films using teasers, posters, and magazines. Research was done on examples like Prisoners and Inception to ensure conventions were properly used.
2) Key details that were researched for different genre representations include characters, narratives, and settings commonly seen in psychological thrillers. Examples like investigators and criminals are described.
3) Thrillers are meant to create thrills for audiences over 15. Psychological thrillers in particular involve psychological elements and focus on characters descending into madness. Settings commonly involve dark, haunted places that enhance the psychological elements.
2.%20 research(1)
Here are the key points from the research evaluation:
- Product research was easy to conduct but reliability of data could be questioned.
- Questionnaires were simple to distribute but results took a long time to collect and not all questions were fully answered.
- Interviews provided clear upfront data but lacked detail. Respondents didn't always have much to say.
- Surveys on SurveyMonkey were easy to distribute but results came in slowly and some data was lost due to technical issues.
Overall, the research methods provided basic information but lacked depth and detail in many cases. Combining multiple methods helped overcome some individual weaknesses.
Media product evaluation
The document provides an analysis of the student's media product, a psychological thriller film titled "The Run". It summarizes how the film uses conventions of the genre, such as including stereotypical characters, a storyline based on real events, and non-diegetic music to build suspense. It also discusses some ways the film challenges conventions, such as shooting scenes in broad daylight rather than at night. The target audience is identified as teenagers based on a questionnaire, and the film aims to appeal to both female viewers through the main character and male viewers through inclusion of action scenes. Distribution on YouTube is proposed due to the low budget.
Short Film
Our Short Film
The document outlines plans for a 5-minute horror short film created by film students to develop their skills. It will follow several teenage girls who go camping and have car trouble, becoming lost in the woods at night where strange events occur. The film's purpose is to entertain and impact the audience while also furthering the students' filmmaking education. It will be distributed on YouTube and their blog to reach a wide audience. The target demographic is 16-24 year olds based on research finding they most enjoy the horror genre. Comparable films that inform the project include "The Others" and "The Sixth Sense" which also involve a character's death preceding the story. The synopsis provided gives more details
Evaluation
The document discusses the evaluation of a short horror film opening produced by the author and their group. It examines the ways the opening uses and develops conventions of the horror genre as well as how it represents particular social groups. The evaluation also reflects on the filmmaking process, the target audience for the piece, and what was learned throughout the project.
Evaluation
The document discusses the production and evaluation of a short horror film opening sequence created by the author and their group. It examines how the sequence employs conventions of the horror genre, represents social groups, and was influenced by existing horror films like Psycho. Audience research found that most viewers would watch more and related to the characters and plot. The author reflects on the strengths and weaknesses of the technologies used, problems encountered during production, and what was learned from the process.
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A2 Media Evaluation Q3
The document discusses how the filmmaker gathered feedback from test screenings and audience research to inform their film project. They conducted primary research through surveys distributed on Snapchat to understand their target demographic of 15-24 year old males. They also used secondary research from Pearl & Dean on popular genres and consumer groups. They presented a pitch and received feedback, making changes to plan more events for their teaser trailer. A rough cut screening provided insights that led to improvements in sound design, color grading, and shot structure. A final screening yielded minor critiques that will help with future projects.
Q3 - What have you learned from your audience feedback?
Natalie Rockall learned about the importance of test screenings and audience feedback for films. Test screenings allow directors and producers to preview films with audiences before wide release to gauge reactions and make necessary edits. Feedback from screenings helps identify what needs changes to improve the film and determine the target audience for marketing. Natalie conducted research like surveys and statistics to define their target audience for a supernatural thriller film as ages 15-24, more males than females, and lower middle class socioeconomic groups. She presented a pitch and screened rough cuts to get feedback, making changes like improving sound design and color grading based on insights.
Film Magazine Research
There are many film magazines in the UK that target different audiences. Little White Lies focuses on impassioned writing about films and iconic covers dedicated to upcoming releases. Total Film publishes monthly interviews with actors and directors to give insight into the filmmaking process. Sight & Sound is an international brand publishing for over 50 years that includes expert perspectives on trends and film culture in extensive reviews and director/actor interviews.
Rough Cut Screening feedback
The document provides feedback from a rough cut screening. It notes that the overall story and character arcs were engaging but the pacing was uneven at times. Some scenes dragged while others felt rushed. Minor reworks to scene structure and timing are recommended to improve flow and maintain audience interest throughout.
Filming day
The document discusses the filming of scenes for a movie poster and film. It describes taking photos at a cemetery for the poster background. It also details setting up lighting and a table to film a bedroom scene and getting close-ups of an actor in a blacked out room. Additionally, it explains dampening fake blood on a shirt to make a death scene look realistic on camera.
Beauty and the beast
The document discusses various marketing strategies used to promote the 2017 film Beauty and the Beast. The first teaser poster recreated an iconic image from the original film. A theatrical one sheet poster illustrated the ensemble cast with Belle and the Beast at the top. TV spots aired before and during the film's release to generate awareness and encourage viewers to see the film. Synergy involved releasing popular songs from the film soundtrack to continue buzz about the movie. Interviews with Emma Watson and the director provided exclusive insights to promote the film. Social media was also utilized to cheaply and widely distribute marketing content.
Task 6
The document discusses the various technologies used to create a media production project. It describes using a Canon camera to film footage, a tripod to keep shots steady, an iMac desktop to edit the project using Final Cut Pro software. It also mentions using a sound recorder, microphone, and Photoshop. Research was aided by websites like Art of the Title and Pearl & Dean. Communication was through iMessage, Outlook, and OneDrive was used to share files. The finished project was uploaded to YouTube.
Task Three
This document discusses distribution options for a low-budget thriller film. It notes that distributors market films, target audiences, and convince cinemas to show films. Large distributors like 20th Century Fox are unlikely due to the film's low budget. However, smaller distributors like Metrodome may be interested in low-budget films. The film's target audience would be ages 25-34 and female. Exhibition options include theaters, TV, and home video. Self-distribution using social media could create awareness cost-effectively. Ourscreen.com is an alternative to traditional cinema distribution for independent films.
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Pitch Presentation
- 1. PITCH PRESENTATION Natalie, Alfie, Myha, Jamie
- 2. Film Overview Genre: Horror, element of found footage Synopsis: A young boy finds himself stuck in a time loop, where at the end of the day, he is possessed by a ghost and forced to kill whoever he’s with. Similar Films: Happy Deathday (2017), Groundhog Day (1993)
- 3. Key Characters Dan - a nerdy college-aged teenager, currently living at home alone. Interests including YouTube and video games. His best friend - an equally nerdy teenager, obsessed with horror films
- 6. Promotional Campaign Ideas -We will brand our film by emphasising the theme of time in all our different promotional materials, as well as placing our protagonist at the forefront of each different product. -Our unique selling point is the use of a time loop narrative device in a horror film, as well as our protagonist being forced to commit the acts of violence. - We will ensure that the same narrative and genre is being promoted across all different media products and that character representation is kept the same throughout
- 7. Teaser Trailer Concept -key events: supernatural element -curse=time loop -main character, loses control does stuff he later regrets, wakes up next day, repeat -voice over narrative explaining?? -text on a black screen -makes it seem more dramatic
- 8. Poster Concept -Main character on front (branding) -Grayscale hint of red (typical of horror) -Blue colour correction to hint at the supernatural element -Tagline
- 9. Magazine Cover Concept A minority of horror films will cover a magazine’s front page, due to their vast target audience. They will typically feature future big blockbusters, an example of a horror film that would feature on a magazine cover would be a film such as the conjuring series as they are widely anticipated. We will be taking inspiration from the magazine covers to the left as they all attribute similar elements e.g. main character, similar colour scheme,plain background etc. We will also gain inspiration from ‘Groundhog Day’ and ‘Happy Death Day’ as their narrative is similar to us, therefore we will look at their movie posters and take elements from them and incorporate it into a potential magazine cover for example, we could take the image of Bill Murray in the clock and possibly the Happy Death Day font, colours and style.
- 10. Target Audience Profile The target audience for our film would be from ages 16-24, as this is the most popular age range of the horror genre for the audience. The lifestyle of our selected target audience is: ● They would be somewhat outgoing, typically walking to their destinations. ● They would also be adventurous, wanting to discover things; allowing them to relate to the plot and the characters of our film. ● The target audience would also use the internet a lot to communicate with their friends and find out information such as the news. Usually on their phone. ● The target audience would either attend some form of education or they would have a job. We would reach our target audience by advertising our teaser on popular platforms that the target audience would tend to use, such as Twitter or Snapchat