The document discusses how the filmmaker gathered feedback from test screenings and audience research to inform their film project. They conducted primary research through surveys distributed on Snapchat to understand their target demographic of 15-24 year old males. They also used secondary research from Pearl & Dean on popular genres and consumer groups. They presented a pitch and received feedback, making changes to plan more events for their teaser trailer. A rough cut screening provided insights that led to improvements in sound design, color grading, and shot structure. A final screening yielded minor critiques that will help with future projects.