Web & Social Media Analytics Previous Year Question Paper.pdf
Proposal
1. POSTER CAMPAIGN PROPOSAL
PROJECT TITLE
Lost Obsession
FORMAT & SIZES
Quad theatrical, Theatrical, teaser
PURPOSE
Educate and entertain
DESCRIPTION OF PRODUCT (GENRE & PLOT ELEMENTS FEATURED)
I am going to produce a film poster campaign for a action film as part of the promotional
materials for the film ‘Lost obsession’.
The film is about… A Man goes to Manchester for a work meeting. However he gets a call from
his wife’s phone but it isn’t her on the end of the phone. It’s his best friend demanding money or
he’ll take his family hostage. Will he get home in time to save his family …………..
The plot elements that I will feature are guns, fighting ,strong language
OUTLINE OF STYLE
For one of the posters I would have the 3 main characters (husband, wife and friend) at the front
and then I would have the colour red in the background (red connotates blood) with a large gun in
the background. The connotation of blood shows people that it’s an action which is targeted at the
older audience.
One of the other posters will show the protagonist running on a road to desperetley get home to
his family, His family would also be faded into the background to show what he is thinking.
The third poster will have a black background with the dad in the front looking down at his gun.
His family will be together but faded in the background. The black background will connatate
death.
IMAGE LIST & BRIEF DESCRIPTION
I will have the main character enlarged on the front of the poster and will have the main
characters mate (kidnapper) in the background holding the main characters family hostage in an
isolated cabin in the forest.
The second poster will have the main character on his own with a black background which shows
that he’s on his own in this mission but he’s a very brave character. The black background shows
he is brave because a lot of people are scared of being alone in the dark especially in a forest.
The third poster will have the family hugged together and the main character and the bad
character enlarged behind them. This will show who the main characters are and that they are both
fighting over the family
FONT LIST & BRIEF DESCRIPTION
2. POSTER CAMPAIGN PROPOSAL
TARGET AUDIENCE (AGE, GENDER, LIFESTYLE, INTERESTS, SPENDING
POWER)
My target audience will be for boys aged from 14+. This is because boys are stereotypically into
violence and action movies. From the poster I’ll try to attract the boys by adding guns and
weapons.
HOW THE POSTERS WILL APPEAL TO THE AUDIENCE
My poster will appeal to the audience because one of the prop is a gun. This links to violence which boys
stereotypically like. Another poster will have a background of the forest this will attract audiences who like
horrors as most horror movies are based in the forest.
DISTRIBUTION
I will distribute it through putting the realise date on the posters so people know when they can go
and watch the movie. I would also put the age rating on the poster so the target audience is clear
and for people to know if they can watch the movie or not. The will also put thee model name on
the poster
MARKETING - HOW & WHERE THE POSTERS WILL BE ADVERTISED
I would advertise my poster on public transport and social media. I will advertise on public
transport as people go on the roads everyday so a lot of people will see the advertisement. I will
advertise my poster on social media as social media is growing everyday so people will continue
so witness the poster.
POSITION IN THE MARKETPLACE
The posters match the genre because they have violent props and I will have a black background.
My poster will be very familiar to fast and furious Hobbs and Shaw as the main characters are
enlarged and will have props on the poster too.
RESOURCES
gun
PERSONNEL
