Colgate-Palmolive is a leading oral care company with a history dating back to 1806. It has a 51% market share in Indian toothpaste and 48% in toothpowder. Colgate focuses on innovation and product research and holds the top spot as India's most trusted brand. While it has opportunities for growth in emerging markets, it also faces threats from competitors and increasing costs.

1. INDUSTRY PROFILE

2. FMCG sector is buoyant Rs. In Billion

3. 2008 Key Category Growth

4. 2008 Key Category Growth

5. 3 Yr. Category Growth

6. • 2032 direct accounts & 4,224,630 indirect accounts. Numeric Distribution of Colgate Toothpaste @ Dec 2008 Urban 84% Rural 79% Urban +Rural 81%

7. Strategic Position

8. COLGATE-PALMOLIVE COMPANY It's my pleasure to welcome you to the world of Colgate-Palmolive SOUVIK BHAUMIK SARVAGYA SINGH VIDYASAGAR.N

9. HISTORY In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of William Colgate & Company. In 1857, William Colgate died and the company was reorganized as Colgate & Company under the management of Samuel Colgate, his son .

10. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream , in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 Peet was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

11. Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India. MARKET SIZE

12. POSITION IN GLOBAL MARKET

13. Awards & Achievements Colgate has been ranked as India’s 1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 . 51% market share in the toothpaste segment . 48% market share in the toothpowder market . 30% share in the toothbrush market . Presently it is facing competition from no. 2 player HUL. E.g. Pepsodant

14. On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador. Rated as the 1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period1992 to 2001. Ranked as India’s Most Trusted Brand across all categories for four consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted Brand” Survey

15. In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was rated the leading FMCG Brand, 2nd position in overall survey.

16. PRODUCTS OF COLGATE

17. TYPES OF PRODUCTS COLGATE PERSONAL CARE HOUSEHOLD CARE ORAL CARE

18. PERSONAL CARE The main products of personal care are mentioned bellow… Palmolive Naturals Moisturizing Body Wash - Milk & Honey and Milk & Almond Palmolive Aroma Shower Gel – Relax Palmolive Aroma Shower Gel – Vitality Palmolive Thermal Spa - Firming & Massage.

19. HOUSEHOLD CARE For household care following products are mentioned bellow…. Axion Dish Washing Paste

20. ORAL CARE Colgate Dental Cream Colgate Active Salt Colgate Max Fresh Colgate Total 12 Colgate Plax

21. 4 P’s of MARKETING PRODUCT PLACE PROMOTION PRICE

22. PRODUCT They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive. Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘. They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.

23. Place They would try to increase product penetration to rural population. They would try to increase the wholesalers to smaller towns. They would track the distribution path so that they are covering all the village areas around the towns.

24. Promotion They positioning Colgate dental white creame and toothpowder towards rural rich segment . For rural consuming class they endorsing Cibaca toothpaste. Advertisement through T.V. media, Print media. FM Radio for Urban population & MW and SW radio for Rural population . Hoarding on National highways.

25. PRICE Based on the competitor's price . Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price points.

26. Opportunity to increase per capita consumption Per Capita Consumption China 255(Grams/Year) Malaysia 293 (Grams/Year) India 108(Grams/Year)

27. SWOT ANALYSIS

28. STRENGTH’S Focus on innovation and new product launches Colgate business planning initiative Product research Highly leveraged Strong financial performance

29. Weaknesses Competitive landscape from other Private label growth Increasing commodity prices Falling consumer confidence in the US Product research High leveraged

30. OPPORTUNITIES Emerging markets growth Deploying advance technologies Growing Hispanic population in the US

31. THREATS Competitive landscape from other Private label growth Increasing commodity prices Falling consumer confidence in the US

32. Distribution Network

33. Income Statement

34. Balance Sheet

35. Cash Flow

36. The company’s latest financials are: - Revenues of $15,564 million in FY 2009 - Operating profit of $3,489 million - Net profit of $2,203 million

37. Conclusion