Colgate-Palmolive Company is an American multinational company focused on producing and distributing household, healthcare, and personal products. Founded in 1806, it is headquartered in New York City and manufactures oral care products like toothpaste and toothbrushes. With over 36,000 employees globally, Colgate has a leading market share in oral care and maintains a portfolio of trusted brands.

1. Colgate-Palmolive Company Companies description

2. What business we are? Colgate-Palmolive Company is an American diversified multinational corporation focused on the 1. Production, 2. Distribution, & 3. Provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

3. Information Industry: Personal products Founded: 1806 Headquarters: New York City, New York ,U.S . Key people: Ian M. Cook, CEO Revenue: US$15.3 billion ( FY 2009 ) Employees: 36,002 Website: www.colgate.com

4. History In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

5. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name. Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.

6. Awards & Achievements Colgate has been ranked as India’s #1 Most Trusted Brand across all categories from 2003 to 2007 51% market share in the toothpaste segment 48% market share in the toothpowder market 30% share in the toothbrush market On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.

7. Future strategies on 4 P’s:- 1. Product They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots

8. For Urban population, they would come up with the products suiting to young generation For Urban rich and consuming class, they would come up with the products on the basis of functional benefits Eg: 1.They launch different toothbrushes for different age groups. 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years.

9. 2.Price Based on the competitor's price Charging higher premium which focused on consuming and lower income classes Pricing done on the basis of price points Packaging would be customized on the basis of price points.

10. 3.Promotion They positioning Colgate dental white crème and toothpowder towards rural rich segment For rural consuming class they endorsing Cibaca toothpaste Advertisement through T.V. media, Print media FM Radio for Urban population & MW and SW radio for Rural population Hoarding on National highways

11. 4. Place They would try to increase product penetration to rural population They would try to increase the wholesalers to smaller towns They would track the distribution path so that they are covering all the village areas around the towns

12. SWOT Analysis SWOT analysis for Colgate……

13. Strengths Strong financial performance Focus on innovation and new product launches Colgate business planning initiative

14. Weakness Highly leveraged Product research

15. Opportunities Emerging markets growth Deploying advance technologies Growing Hispanic population in the US

16. Threats Competitive landscape from other Private label growth Increasing commodity prices Falling consumer confidence in the US

17. Promotion tools Increasing circumference of toothpaste tube Free Dental Check-up in mobile vans

19. Free Dental Check-up by sending a SMS Scholarship offers like Learn & earn offer

20. Advertisement In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth “ The 1960s onwards, the slogan was "The Colgate ring of confidence“ In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .

21. Various Product Categories Oral Care Personal Care Home Care Professional Oral care

22. Oral Care Colgate Dental Cream Colgate Active Salt Colgate Max Fresh Colgate Total 12 Colgate Plax Colgate 360 ActiFlex Colgate Extra Clean Gum Care Colgate Sensitive Toothbrush Colgate 360 Toothbrush Colgate Zig Zag

23. Personal Care Palmolive Thermal Spa Palmolive Aroma Shower Gel - Relaxing Palmolive Naturals Liquid Hand Wash Family Health Palmolive Naturals Moisturizing Body Wash - Milk and Honey

24. Home Care Axion - Dish Washing Paste Palmolive dish washing Paste

25. Professional Oral Care Colgate PerioGard Colgate Sensitive Colgate Gel Kam Colgate Visible White

26. Market Share

27. Product category-(Oral Care) Colgate Palmolive increased its oral care market share from 26% in 2005 to 33% in 2009 Colgate Palmolive the largest player in the oral care business globally. Colgate is the world leader in oral care with a 33% market share We expect Colgate’s oral care business to generate $25.5 billion in annual revenue by the end of this year

28. Financial Report Total Revenue: 2,060.92 1,802.57 Sales: 1,962.46 1,694.81 Other Income: 98.46 107.76 Profit before Taxation: 484.80 345.31 Provision for Taxation: 61.54 55.09 Profit after Taxation: 423.26 290.22 Balance brought forward: 28.84 5.77 Profit for appropriation: 452.10 295.99 Appropriation: Dividend: 271.98 203.99 Dividend Tax: 45.84 34.14 General Reserve: 42.33 29.02 Balance c/f: 91.95 28.84 452.10 295.99 (In ‘000)

29. COMPETITORS Hindustan Unilever Ltd. Procter & Gamble Church & Dwight Co., Inc. The Clorox Company Kimberly-Clark Corporation

30. COLGATE PALMOLIVE CO Top Competitors Symbol Company's name Last Change % Change Volume CL COLGATE PALMOLIVE CO 78.01 -0.18 -0.23 584,643 CLX CLOROX CO DEL 62.27 -0.03 -0.05 274,795 PG PROCTER & GAMBLE CO 63.41 0.54 0.86 5.03 M CHD CHURCH & DWIGHT INC 67.05 0.01 0.01 152,756

31. Hindustan Unilever Ltd. Hindustan Unilever Ltd. Stock Quote (In $)

32. Procter & Gamble P & G Stock Quote (In $) Latest 12/10/10 EST Change ($) Change (%) High Low $63.35 0.480 0.764 $63.79 $63.21

33. Church & Dwight Co., Inc. Church & Dwight Co., Inc. Stock Quote (In $) Latest 12/10/10 13:33:49 EST Change ($) Change (%) High Low $67.08 0.040 0.060 $67.45 $66.95

34. The Clorox Company The Clorox Company Stock Quote (In $) Latest 12/10/10 13:34:10 EST Change ($) Change (%) High Low $62.49 0.185 0.297 $62.51 $62.16

35. Kimberly-Clark Corporation Kimberly-Clark Corporation Stock Quote (In $) Latest 12/10/10 14:07:19 EST Change ($) Change (%) High Low $61.83 -0.145 -0.235 $62.24 $61.70

36. Submitted By :- Shweta Sharma (M100700054)