Shamell Peterkin's dream is to work in the sports industry. They are studying at Full Sail University to gain experience and skills to pursue a career in sports broadcasting. Their goals are to get a job at a major sports network like ESPN after graduation and work their way up to a stable, high-paying career in the long run. They recognize the need to expand their knowledge beyond just the sports they currently follow to increase their chances of success in the field.

1. PERSONAL BRAND EXPLORATION
Shamell Peterkin
Project & Portfolio I: Week 1
4-12-21

2. My dream was and still is to be in the sports industry anyway that I
can. Full Sail University is the perfect way and opportunity not only
to get my foot in the door, but to also show everyone that I have the
dedication to put the work in and fulfill my dream of a lifetime and
make a living in something that I talk, live and breathe everyday of
my life. Basketball and Football are the two sports I've loved all my
life. I also know that in order to make it in the Sports Broadcasting
Industry, I know I have to expand my mind into the sports that I
don't really watch or pay attention to. The more knowledge I gain
and the more I study the new age of sports and the technology that
we use to find everything we want to know, then the more answers I
can give the people that maybe don't know the details. I wanna learn
from the greats in the industry and the people that wanna work as
hard as I do to get to a successful point in my life where I can be
comfortable with any job that comes at me. Not if, but when I hit
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Host
• Telecommunications
• Sports Anchor
BRAND ARCHETYPE - I dedicate
myself into completing the task in
hand no matter the cost.
Determination is the key to
success. You're not going to get
anywhere in life but just sitting
around and doing nothing. You
have to get on your grind and go
get it yourself.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: should
Goes beyond just sports
• Uses our platform for good
• Can connect with people on any
level
• IDEAL AUDIENCE MEMBERS:
• The true sports fans
obviously but even the non-
sports fans that just want to
watch something
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
Make it to the big-time.
Get hired at ESPN or TNT and start my career.
Mid Term: (YEAR)
Get that life changing paycheck
Earn my way up the ranks and get that paycheck that will help me
start my life
Long Term: (YEAR)
Financially Stable For Life
Never have to worry about being broke or worrying about paying
anything late ever.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 90%
Adobe Creative Suite 20%
Time Management 75%
Public Speaking 69%
SOFT
HARD
CRM Software 5%
WordPress CMS 15%
Professional Writing 93%
Public Speaking 72%
SOFT
HARD

7. I help everyone do whatever they need by
any means neccassary.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Food Lion, Cashier, Lead Role
• Babysitter, 5-10 Years Old, 30 hrs a week
Education:
• 2 Years Of Spanish
• High School Graduate
• Currently Enrolled in Dan Patrick School of Sportscasting B.S., Full Sail University
Other Roles
• Volunteered after school to clean up the
school
• Part of “ChainGang” for Parks and Rec
football games
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mark L. Walker
Industry Experience:
• 20+ Years of global experience
building customer-centric,
digitally-led experiences for
best-in-class global brands.
Education:
• 5 years- Massachusetts Institute of Technology
• 1 year- Stanford University-MS, Mechanical
Engineering
• 4 years- Stanford University Law School- JD, Law
Leadership Experience:
• ESPN’s Senior Vice President, Innovation &
Business Development
• Disney Parks- SVP Global Franchise Strategist
Skills and Proficiencies:
• Digital Media- 2 of Mark L’s colleagues at ESPN
• New Media- 2 of Mark L’s colleagues at ESPN
Shamell Peterkin
Overall Online Presence:
• 14 Highly Skilled Strategic Partnerships.
• Over 200 people vouched with industry knowledge
• Superior
• Grade 99
• Average A+
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Hoke County High School Graduate (CO2019)
• One Year at Dan Patrick’s School Of SportsCasting
Leadership Experience:
• None
• None
Skills and Proficiencies:
• 11 Months Digital Media
• Light Editing Skills
• Amazing Public Speaker
Overall Online Presence:
• Very Active On Social Media
• Keeps Up With All Sports News
• Grade- 55
• Average- C-

10. COMPETITION
Shamell Joseph Peterkin
Noteworthy Experience:
Senior Planner Company Name 82nd Airborne Division, U.S. Army Dates Employed Nov 2018 – Apr 2020 Employment
Duration 1 yr 6 mos Location Fort Bragg, North Carolina Regimental Senior adviser and Planner of Special Projects,
Airborne Operations (Countryside & Overseas), Air movement (AMO), Unit Movement (UMO) and Logistics.
Shamell Michael Peterkin
HEADSHOT HEADSHOT
Industry Experience:
Executive Director Company Name Breaking Every Chain Resource Center (BECRC) Full-time Dates
Employed Aug 2020 – Present Employment Duration 7 mos Location Raeford, North Carolina, United
States Reentry Program for Formerly Incarcerated People thru Hoke County Local Reentry Council
(HCLRC)
Chair Member
Executive Board Hoke County Reentry Council (HCRC)
Education:
Georgia Regents University Degree Name Associate of Arts and Sciences
(A.A.S.) Field Of Study Kinesiology and Exercise Science Dates attended or
expected graduation 2015 – 2019
Skills and Proficiencies:
Overall Online Presence:
• 140 Connections
• Grade A+
• Grade 99
Industry Experience:
• Industry experience goes here
Education:
• Hoke County High School Graduate (CO2019)
• One Year at Dan Patrick’s School Of SportsCasting
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• 11 Months Digital Media
• Light Editing Skills
• Amazing Public Speaker
Overall Online Presence:
• Very Active On Social Media
• Keeps Up With All Sports News
• Grade- 55
• Average- C-

11. BRAND POSTION
For all my fellow sports advocates who look to
become something greater than what others
perceive of them, I provide the opportunity of a
lifetime for you to become the great workers you
were meant to be because we have the best
resources available for this company to reach the
top of the mountain. With your expertise, we will
absolute be over everyone that stands in our way.
SHAMELL PETERKIN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Budgeting and Financial Success Strategies
‣ 4-16-21 https://fullsail.zoom.us/j/98883147467
‣ The Truth Project Discussion
‣ 5-3-21 iMav3riq Discord
‣ Sports Industry Networking & Career Conference
‣ 5-21,22, 2021 | Washington D.C
Digital Marketing
• Primary Content: Video Game Content, Sports Podcast &
LiveStreams
• Primary Tools: Instagram, LinkedIn
• Website: Keep updating on a regular. Stay tuned into the
sports world
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Dad- Taught me the ropes on how to plan and time
manage
• Dion Williams- YouTuber who teaches life skills and
marketing tools.
Formal Education
• Enrolled in Dan Patrick’s School of SportsCasting at
Full Sail University
Technical Skills
• Recording and Public Speaking in front of live
audiences
Soft Skills
• Work Ethic like Kobe “Mamba Mentality” Never Stop
Until The Work Is Fully Done
• Communication Skills- I can have a conversation with
anyone

14. Shamell Peterkin
You know how most some people don’t like to improve themselves? Well,
what I do is stay in the books and keep up with people that constantly focus
on wanting to make not only themselves but everyone around them better.
In fact, I know a few people who you should follow on social media and hear
what they have to say.
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://www.mendeley.com/reference-
management/reference-manager