Julius Brown is an 18-year-old aspiring sportscaster from Clearlake, California who is pursuing a bachelor's degree in sports casting from Full Sail University. His long term goal is to work for ESPN and have his own sports show. To build his personal brand, he plans to create a podcast, network at industry events, and reach out to professionals on social media and job sites like LinkedIn for mentorship opportunities.

1. PERSONAL BRAND EXPLORATION
JULIUS BROW
N
Project & Portfolio I: Week
1
MAY 5, 2022

2. My name is Julius Brown I hail from Clearlake,
California the worst ranked placed to live in the
state. I’m 18 years of age and am fresh out of high
school , chasing my dream of being a sportscaster.
My end and dream goal is to one day work for and
have my own show on espn. I am here for my
bachelors degree in sports casting am in the 20
month program. I am always open to new people
and am looking to make connections in the industry.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Coordinator of scheduling and
ratings researc
h
• researche
r
• Freelance logg
e
• UFC reporter/Commentator
BRAND ARCHETYPE - On my
archetype test my result was the
entertainer. Which makes sense as I
do tend to be the one to lighten the
mood and always try to make
people laugh and entertain.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
MATT McCullen
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
Team Reporter, Kansas City
Chiefs
MITCH Holthus
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
CHIEFS RADIO ANNOUNCER
KENDRA ANDREWS
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
Warriors team reporter

5. GOALS
Short Term: my short term goal after school is to just
get a job in the industry. I won’t be picky as I just want
to get my foot in the door either behind or in front of the
camera.
Mid Term: (YEAR
)
A mid term goal of mine is that of being a sports anchor
for a news broadcast either in the bay as to be close to
the warriors or Kansas City to be close to the chiefs
.
Long Term: (YEAR
)
My long term goal is to not only work fore espn, but to
have my own show or even a segment that I can call
my own.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Youth
SOFT
HARD
Novice / Adept / Expert
Organized Novice / Adept / Expert
Communications Novice / Adept / Expert
Can make people laugh Novice / Adept / Expert
Premier pro
SOFT
HARD
Novice / Adept / Expert
Sports knowledge Novice / Adept / Expert
Team player Novice / Adept / Expert
Leadership Novice / Adept / Expert

7. I help Normal sports fans do Gain
knowledge of sports_______ by providing
them with mine and new new on the
sports_______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• No Previous work experience
Education:
• Graduated from Lower Lake High Schoo
l
• Currently attending Full Sail University
Awards:
• N/A
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Julius Brown
Industry Experience
:
• N/A
Education
:
• High School graduation
• Currently Enrolled at FSU
Leadership Experience
:
• Sous chef for 3/4 years in high school
• Wrestling team captain
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Chase brownawell
Overall Online Presence
:
• 50/100 as I have a active pro
fi
le on most social media
platforms but don’t always check or use them all but I
have been seeking to be more active.
Industry Experience
:
• Tulsa local radio
Education
:
• High school gra
d
• Enrolled at FSU
Leadership Experience
:
• Charity wor
k
• Radio
Skills and Pro
fi
ciencies
:
• Premier pr
o
• Microsoft platform
s
• Communication
Overall Online Presence
:
• 65/100 as he has the same platforms bust is more
active and has more of a following in social media

10. COMPETITION
Brett lorin
Noteworthy Experience
:
• Former mlb playe
r
• Account executive
JULIUS BROWN
HEADSHOT
Industry Experience
:
• Former MLB Playe
r
• Account exect
Education
:
• High School graduation
• UCLB grad
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Overall Online Presence
:
• 100/100 he is very active on all platforms has a
noteworthy name being a former player with a great
brand for himself
Industry Experience
:
• N/A
Education
:
• High School graduation
• Currently Enrolled at FSU
Leadership Experience
:
• Sous chef for 3/4 years in high school
• Wrestling team captain
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Overall Online Presence
:
• 50/100 as I have a active pro
fi
le on most social media
platforms but don’t always check or use them all but I
have been seeking to be more active.

11. SPORTS INFLUENCER
For [Casual to avid sports fans] who [watch sports
casually ], I provide [THE NEWS AND UPDATES
AS WELL AS PREDICTIONS, DEBATES, AND
MOCKS] because [BECAUSE I DO BELIEVE I
AM THE NEXT GREAT SPORTSCASTER AND
WILL BECOME YOUR NEW FAVORITE]
“JUJU”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
‣ Celebration of service to America award
s
Monday, June 7, 2022 Washington D.
C
‣ 62nd NSMA Award
s
June 25-27 2022, Winston-salem, North Carolin
a
• CMB MOMENTUM 202
2
Wed June 1- Fri Jun 3, 2022 Orlando FL
Digital Marketing
• Primary Content: I aim to provide sports news,oppinions and
debates for common and avid sports fans aiming from ages
18-40 starting hopefully with a podcast leading hopefully to
working in the industry, and my own show or a segment
.
• Primary Tools: I will start using job site like indeed and linked
in and get my brand out there too pros. Also starting a podcast
to get my brand out to sports fans 18-4
0
• Website: I hope to use job site such as indeed and linked in to
branch out my brand to pro and
fi
nd jobs and events going on
that I can use to get my name out there

13. PROFESSIONAL DEVELOPMENT
Mentor
• By they end of my time at Full Sail University I hope to
establish a relationship and mentorship with a young
sportscaster in the Industry as I’d like to be with
someone I can relate to and am close with in age. And
him being someone who has made it into the system.
Formal Education
• Currently attending Full Sail University in the
Sportscasting Degree Program which I’ll complete in
June 2023
Technical Skills
• By June 2023 I would love to be well versed in all
adobe platform which I can
fi
nd on linked in
• By Dec 2022 I would like to have fully mastered premier
pro which I can do by YouTube video
s
• By just 2023 I’d like to have a real grasp on photoshop
which I can do by watching helpful videos on YouTube
Soft Skills
• By June 2023 I would like to
fi
gure out my true skills
and strengths I can do this by taking the gallup test
• By dec 2022 I would like to truly gain some con
fi
dence I
can do this by watching helpful videos on YouTube
• I’d like to get better at public speaking by June 2023
which I can do by continuing my courses at full sail

14. Julius Brown
You know [Sports]? Well, what I do is {keep you up to date of the new as
well as tell yo the latest story}. In fact, [I will become your new favorite].
“

15. REFERENCES
Brett Lorin (2022). Linkedin pro
fi
le, sportscaster, Linkedin
pro
fi
le page, https://www.linkedin.com/in/brettlorin/
Brownawell, Chase. Linkedin pro
fi
le, sportscaster, Linkedin
pro
fi
le page,https://www.linkedin.com/in/chase-brownawell-
ba7033216/
GALLUP TEST (2022). Gallup personality test, test, personality
strengths,https://store.gallup.com/p/en-us/10108/top-5-
cliftonstrengths?
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nder%20free
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DVwa7tAgB5cu8NR1fXeKQ7LBgsqVYo7hleBCJ9wpH8aAoH6
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