Nicholas wants to work in sports broadcasting or radio in the Midwest. He grew up in Cincinnati and has experience calling sports games. He is skilled with Adobe CC and has training in vocal performance and on-camera work. After college, he wants to be a sports broadcaster and bring joy to his work while upholding his Christian values. He aims to network within iHeart Media and gain experience to become a sports radio editor.

1. Personal Brand Canvas
Nicholas Plowfield

2. Arena
• I want to work within the sports
industry.
• I want to work in broadcasting
or radio.
• Preferably in the midwest.

3. Identity
• I was born in New Jersey and grew up with two loving
parents and a younger brother.
• I lived in Cincinnati since I was less than a year old.
• I grew up within the Christian Church.
• Hero Brand Archetype
• I have been obsessed with sports my entire life.
• I strive to keep God in all of my work.

4. Skills
Based off of summary reports from Onet Online:
• I am fluent in Adobe CC.
• I have real world experience from calling events at Rollins
College.
• I have vocal training that allows me to speak clearly and convey
information productively.
• I have been on camera while reporting.
• I am able to actively listen and put ideas into effect while not
straying away from my own personal brand.

5. Profession
• After completing Full Sail, I want to be known as a Sports
Broadcaster.
• Sports Broadcasting can range from on-air work to studio
production.
• I will bring joy and laughter into the workplace.
• The Hero Brand Archetype will be prevalent in my work and
with my interaction with others.
• I will push others to follow their dreams and become the best
individuals they can be.

6. Credentials
Based on results from Zip
Recruiter:
• I will have a Bachelor’s of
Science in Sports
Broadcasting
• I will have over a year of real
world experience calling
games at Rollins College.
• I have a personality that
cannot be beat. I have the
ability to brighten up
someone’s day.

7. Promise
LinkedIn Job Posting for Sports Radio Editor:
• I will edit audio according to industry standards and
serve as a production assistant in the workplace.
• I can provide the best content for the on-air talent that
will draw in a bigger audience.
• I promise to bring a fun, energetic attitude into the
workplace in order to liven up the entire studio.

8. Positioning
Based on LinkedIn Profiles:
• Profiles for sports radio editor show 3+ years of experience working
radio shows.
• Many profiles show schooling from community colleges or big name
schools.
• I have less experience in radio, but I have opportunities to gain more
knowledge.
• Full Sail University has the ability to teach students all they need to
know for this radio position, so I am on the fast track to success.
Others from community colleges never get the opportunities that I do.

9. Audience
Based upon research from LinkedIn
and other social media platforms:
• It would be smart for me to be in
contact with Richard J. Bressler,
the President of iHeart Media Inc.
• If this is the path I want to take in
radio, I need to make a great first
impression. Bressler is formal
and smart with his money.
• On the iHeart Media website,
there is a list of important
individuals within the company. I
should keep an eye on that and
be in contact with as many as
possible.

10. Networking & Marketing
• Get in contact with the President and COO of iHeart
Media, Richard Bressler.
• Reach out in a formal way that will catch the attention of
Bressler.
• Write formal emails or letters that show professionalism.
• Create my Portfolio website that I can share with others.
• Be sure to promote the Hero Brand Archetype in my
work.

11. Competitors
LinkedIn Profiles:
• Broad: Recent graduates with degrees in broadcasting or
radio production
• Specific: Steve Potter of Orlando, FL who graduated in 2018
and currently works as an editor for the Orland Apollos
• Steve Potter has a job already, but he is a skilled
cinematographer and is fluent in Adobe CC and Final Cut Pro.
• I am working on completing some of these certifications, but I
need to use my time wisely in order to amount to all of them.

12. Professional Development
Onet Online Searches for Radio Editor:
• I need to improve my knowledge of telecommunication skills in
broadcasting.
• I need to practice compiling and coding data to further
understand it.
• I have many talented directors and production assistants within
my Sportscasting program that I can seek help and request
coaching from.
• I need to use my spare time to study up on these skills in order
to be ready to apply for jobs when I graduate.

13. Goals
• I wish to have a greater
presence on social media so I
will strive to connect and
network with students and
employers on LinkedIn. I want
to increase those connection by
at least 25% by the time I
graduate.
• I want to sound professional in
my speech by the time I
graduate.
• I want to take 10-20
opportunities within my program
that involve on-air or on-camera
work this year.

14. References
Onet Online. 2018. Summary Report For: Television and Radio Announcers.
https://www.onetonline.org/link/summary/27-3011.00
Zip Recruiter. 2019. Announcer. Miami University (OH) https://
www.ziprecruiter.com/candidate/search?
radius=5000&search=broadcaster&location=Winter+Park%2C+FL
Potter, Steve. 2018. Steve Potter. LinkedIn: Steve Potter. https://
www.linkedin.com/in/stevepottervisuals/
iHeart Media Inc. 2019. About our Team. https://www.iheartmedia.com/about/
our-team
iHeart Media. March 16, 2019. Job Description. LinkedIn: iHeart Media. https://
www.linkedin.com/jobs/search/?
currentJobId=1168210321&keywords=sports%20radio%20editor&location=Unit
ed%20States&locationId=us%3A0