This is a project for my Personal Brand class.

1. PERSONAL BRAND EXPLORATION
Evan Hamatake
Project & Portfolio I: Week 3
March 18, 2020

2. Evan Hamatake grew up in Troutdale, Oregon
which is a suburb of Portland. He is a husband
and a father of two. He has a background in both
football and track and field but interacts with a
wide variety of sports. At the moment, Evan is
currently enrolled at Full Sail University where he
is pursuing a degree in sports broadcasting.
Evan wants to share his passion for all things
sports with people around the world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Reporters and Correspondents
• Radio and Television Announcer
• Coaches and Scouts
Hero Archetype - using my brand to
show people that with hard work,
there is nothing that cannot be
achieved. To exhibit mastery in all
areas of execution within my career
field.
Sports Broadcasting for Professional Sports Outlets

4. • DEMOGRAPHICS: 76% Male,
35-54 years old, 48% college
educated, home-owners.
• PSYCHOGRAPHICS: Enjoys risky
outdoor activities, spends free time
playing with kids outside, adheres
to conservative lifestyles and
opinions.
• IDEAL AUDIENCE MEMBERS:
Paul Richardson, Senior Vice
President, HR (ESPN), Tanya
Cornileus, Vice President, HR
(ESPN), David Roberts, Senior Vice
President, Production (HR).
Recruiters & Hiring Managers at ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level position at a sports outlet.
‣Connect with, and send a follow up promotional
email to, 25+ members of various sports
outlets on LinkedIn by December 31st, 2022.
Mid Term: (2030)
• Transition from a behind-the-scenes worker to an on-
air talent.
‣Expand year-over-year social media interactions
by 50% while building a portfolio for on-air work
by December 31st, 2030.
Long Term: (2045)
• Be a host on a idea specific network show.
‣Build enough of a resume to pitch a show to the
network and have it green-lit for network
syndication by December 31st, 2045.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Management
Adobe Creative Suite
Time Management 70%
Public Speaking 33%
SOFTHARD
Adobe Creative Suite
Bilingual (English and Spanish)
Availibility Flexibility
Public Speaking 33%
SOFTHARD
75%
65%
65%
5%
100%

7. I will help professional sport outlets gain
more following with creative storytelling and
humorous relatibility.
PROMISE

8. CREDENTIALS
Work Experience:
• Multiple projects during school that have
to deal with production in the sports field.
Education:
• Sports Broadcasting, B.S., Full Sail
University (Exp. 2022)

9. COMPETITION
Robby Hughes
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Community Association Manager , Signature Property
Management
Skills and Proficiencies:
• Customer Service - 1 endorsement
• Project Management - 1 endorsement
• Microsoft Office - 1 endorsement
Evan Hamatake
Overall Online Presence:
• Very little online presence at the moment
Industry Experience:
• Still in school
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Management positions throughout work history
Skills and Proficiencies:
• Social Media Management - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Very little online presence at the moment

10. COMPETITION
Tim Tebow
Industry Experience:
• ~7 years of on-air analyst experience,
many years as a player
Education:
• Bachelor’s degree, Family, Youth and Community Service
at University of Florida
Noteworthy Experience:
• Entrepreneurship - Founder & President of XV
Enterprises
• Entrepreneurship - Founder & Chairman of the Tim
Tebow Foundation
Skills and Proficiencies:
• None listed but he is a former player and current analyst
at ESPN.
Evan Hamatake
Overall Online Presence:
• Has many personal social media outlets as well as
websites for his two companies listed above.
Industry Experience:
• Still in school
Education:
• Current student enrolled in Sports Broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Management positions throughout work history
Skills and Proficiencies:
• Social Media Management - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Very little online presence at the moment

11. BRAND POSITION
Mixing humor, analysis and passion for sports
to bring you stories that will stick with you long
after the credits roll.
EVAN “TEAPOT” HAMATAKE
Evan earned the nickname
“Teapot” playing semi-pro
football. His teammates called
him “Teapot” because he is
short and stout.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Video Group
• National Sports Media Association
• American Sportscasters Online
Digital Marketing
• Primary Content: avid contributor of “The PNFL Podcast” a
podcast ran by former players and coaches in Oregon Semi-Pro
• Primary Tools: FB and Twitter
• Website: Full Sail digital portfolio site to showcase school work

13. PROFESSIONAL
DEVELOPMENT
Formal Education
• Bachelors degree in Sports Broadcasting with an
expected graduation date of 2022.
Technical Skills
• Adobe Creative Suite
• WordPress
Soft Skills
• Classes on vocal training and personal development
from school.

14. Evan Hamatake
You know how sportscasters often hear from fans
on social media but don’t always respond or interact with their
fans? What I do is bridge the gap between the fans and the sportscasters. In
fact, I intend on being the one sportscaster above all else who consistently
interacts with their listeners.
“

15. REFERENCES
Tebow, T. (2020). Tim Tebow LinkedIn Profile. Retrieved March
18, 2020, from https://www.linkedin.com/in/timtebow15/
Hughes, R. (2020). Robby Hughes LinkedIn Profile. Retrieved
March 20, 2020, from https://www.linkedin.com/in/
robbyhughes1/
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Reporters and Correspondents. Retrieved March 21, 2020, from
https://www.onetonline.org/link/summary/27-3022.00
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 -
Radio and Television Announcers. Retrieved March 21, 2020,
from https://www.onetonline.org/link/summary/27-3011.00
ONETOnLine.org. (2020). Summary Report for: 27-2022.00 -
Coaches and Scouts. Retrieved March 21, 2020, from https://
www.onetonline.org/link/summary/27-2022.00
ESPN Jobs. (2020). ESPN Jobs listing. Retrieved March 22,
2020, from https://www.linkedin.com/jobs/search?
keywords=Espn&location=United%20States&trk=public_jobs_job
s-search-bar_search-
submit&redirect=false&position=1&pageNum=0
Home Page (2020). Sports Video Group. Retrieved March 22,
2020, from https://www.sportsvideo.org
Home Page. (2020). National Sports Media Association.
Retrieved March 22, 2020, from https://
nationalsportsmedia.org/
Home Page. (2020). American Sportscasters Online. Retrieved
March, 22, 2020 from http://
www.americansportscastersonline.com
Photos courtesy of unsplash.com