Nathaniel Kelly is exploring their personal brand as a sportscaster. They have 5 years of retail and field experience. Their goals are to accept a production role after graduation in 2025, complete an internship in 2024, and become an important part of ESPN, Fox Sports, or similar companies long term. They analyze their skills, experience, and online presence compared to potential competitors in the field. Their brand positions them as providing stats and analysis to dedicated sports fans in an informative manner. They outline networking, marketing, and professional development plans including mentorship, technical skills, and continuing their sportscasting education.

1. PERSONAL BRAND EXPLORATION
Nathaniel Kelly Young
Project & Portfolio I: Week 1
October 27, 2023

2. As I’ve progressed throughout life I tend to live
and learn. Not necessary in a bad way, but just
experiencing what goes on and learning from it
whether it’s a good or bad experience. Having
structure is something that is necessary to have
implemented in your life. I’ve worked retail for a
little over 5 years, and have experience in
different
fi
elds. But knowing what you’re capable
of, and how to ful
fi
ll certain aspects.
P.S. I am a huge sports fan!
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• News Analysts, Reporters and
Journalists
• Broadcast Announcers
• Agents and Business Manager
BRAND ARCHETYPE - Able to
write commentaries, columns or
scripts, using computers.
Coordinating and serving as an
anchor or news broadcast
programs.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Michael Schwab
Outreach Plan:
• Elaborating and practicing on my live game
presentations.
• Emailing is the most ef
fi
cient way to communicate
professionally.
• Every chance I can get, with communicating or
informing with the work I have.
[Director] at [ABC/ESPN
Sports]
Mitch Riggin
Outreach Plan:
• Elaborating and practicing on my live game
presentations.
• Outreaching and having your connections.
• Every chance I can get, with communicating or
informing with the work I have.
N/A [Director NFL] at [Fox Sports]
Adam Silver
Outreach Plan:
• Elaborating and practicing on my live game
presentations.
• Outreaching anyone involved in the NBA as well as
engaging with the higher ups.
• Engaging with presses.
[Commissioner] at [NBA]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Accepting a role into a production (ex. ESPN, Fox
Sports, The Athletic, etc.)
‣ I will continue to strive in becoming one of the
best amateur sportscasters today. As well, with
trying to experience more internships, getting
my “feet wet”.
Mid Term: (2024)
• Getting an internship involved in a program/company
involved in the Sports world.
‣ As I have been already trying to get involved
into internships already, half of my schooling
needed to be done.
Long Term: (2025-Future)
• Becoming a important part of one of the main
productions. (ESPN, Fox Sports, etc.)
‣ Continuing to
fi
nish my schooling, work on my
ethics to perfection. Practice is needed in this
fi
eld and making the right moves is necessary.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Software Development Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Con
fi
dence
SOFT
HARD
Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help ESPN do what they need by
contributing the real facts everyday.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Ralph Lauren, Directing Floor Sets,
Senior Brand Ambassador
• Apex Windows & Bath, Directing
warehouse, Warehouse Supervisor
Education:
• Project & Portfolio I
• Personal Branding
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Making sure my team at Ralph Lauren is
in tact with the directory ‘
fl
oor sets’ every
month as well with making the sales To
Day.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Shakari Murphy
Industry Experience:
• N/A
Education:
• Full Sail University Grad. 2012 - Sports Marketing and
Media
Leadership Experience:
• N/A Couldn’t
fi
nd the experience.
• N/A Couldn’t
fi
nd the experience.
Skills and Pro
fi
ciencies:
• N/A Couldn’t
fi
nd the skills.
• N/A Couldn’t
fi
nd the skills.
• N/A Couldn’t
fi
nd the skills.
Nathaniel Kelly
Overall Online Presence:
• Shakari has 4 connections through LinkedIn, a regular
headshot for a pro
fi
le picture with a very low resolution.
No publications, and no social media presence linked.
• Grade of poor, with a grade of 30.
N/A
Industry Experience:
• N/A
Education:
• Enrolled into Full Sail University, Sportscasting B.S.
Leadership Experience:
• Supervisor experience for retail
• Supervisor experience for construction
Skills and Pro
fi
ciencies:
• Communicative - Daniel L. (Industry)
• Truthful - Breanna R. (Manager)
• Delegation - Fanny S. (Manager)
Overall Online Presence:
• I have no connections on LinkedIn and I have a
headset that was professionally taken. Other than that,
my LinkedIn pro
fi
le is very vague,
• Grade: For a Internet pro
fi
le, I have a grade of 0.

10. COMPETITION
Patrick Campbell
Noteworthy Experience:
• Business Owner
• Head Chef
Nathaniel Kelly
Industry Experience:
• Cinematographer, Director
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Leadership Development (Full Sail)
• Contract Negotiation (Full Sail)
• Product Management (Full Sail)
Overall Online Presence:
• Patrick has a great amount of connections (13) and a
professional pro
fi
le with a pretty clear headshot.
• Grade is a 90. For being so interactive with the
LinkedIn pro
fi
le.
Industry Experience:
• N/A
Education:
• Enrolled into Full Sail University, Sportscasting B.S.
Leadership Experience:
• Supervisor experience for retail
• Supervisor experience for construction
Skills and Pro
fi
ciencies:
• Communicative - Daniel L. (Industry)
• Truthful - Breanna R. (Manager)
• Delegation - Fanny S. (Manager)
Overall Online Presence:
• I have no connections on LinkedIn and I have a
headset that was professionally taken. Other than that,
my LinkedIn pro
fi
le is very vague,
• Grade: For a Internet pro
fi
le, I have a grade of 0.

11. BRAND POSITION
For [sports fans] who [watch sports ‘religiously’], I
provide [TAKES AND STATS THAT BACK UP
THE GAME] because [THERE’S A REASON I’M
HERE TO INFORM YOU ABOUT THIS, I HAVE
TO DO IT RIGHT.]
“NATE?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Athletic
‣ Sept. 27th | Cleveland, OH
• Fox Sports (FS1)
‣ 2022-2023 | Phoenix, AZ
• PHNX Sports
‣ July 2023 | Phoenix, AZ
Digital Marketing
• Primary Content: The content that would be published are
real time scores, statistics and maybe some analytics.
Prioritizing what would be more important at that point in time.
• Primary Tools: Everything is being used in some way or form
for promoting sport content. I would promote my content as
often as needed, when the situation would be relevant.
Including with new games, etc. We have Twitter (X),
Instagram, Facebook, etc.
• Website: Being more interactive with my online presence. I do
make myself known on Twitter, but maybe targeting a more
direct audience would be more bene
fi
cial.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that is truthful and has a diaphragm of what is
supposed to be done. They should have more than 5
years of experience for this industry. 2025-Future.
Formal Education
• Sportscasting B.S.
Technical Skills
• Floor Sets - Ralph Lauren, every month, every year
• Delegating tasks to my team - Ralph Lauren,
• 2017-Present
• Con
fi
rming house renovations - Apex Windows & Bath,
July, 2022
Soft Skills
• Communicative - Ralph Lauren
• Truthful Supervisor - Apex Windows & Bath August,
2022
• Knowledgable - Ralph Lauren

14. Nathaniel Kelly
You know [BAD TAKES]? Well, what I do is [Break down the statistics for
you, in a static way]. In fact, [Come see me on FS1 7am/weekdays].
“