This document provides an overview of PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a positive or negative impact on an organization. It discusses the six factors that make up the PESTLE acronym: political, economic, social, technological, legal, and environmental. For each factor, examples are given of relevant considerations for analysis. The document then discusses when and why PESTLE analysis should be conducted, as well as potential advantages and disadvantages. Finally, a PESTLE analysis example is given for Coca-Cola to illustrate how the framework can be applied.

1. Presented by:-
Bhalodiya khushbu d.
Submitted to:-
snehal ma’am
Enrollment no:-
167600585003
SMT. Lauva patel MBA mahila collage, Amreli
PESTLE Analysis
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3. What is pestle ?
• There are many companies in the world who
conducts PESTLE analysis on their brands in order
to as certain strategies for the future or to
understand the market before launching their
products.
• It is a fundamental tool used for market planning
and strategizing that must be carried out to
comprehend market trends and the systematic risks
involved in the market.
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4.  It is a macro environment which is used to
understand the impact of the external factors on
the organization.
 The 6 factors make up the acronym PESTEL
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5. Political:
The political factors account for all the political
activities that go on within a country and if any
external force might tip the scales in a certain way.
1) Political stability
2) Tax policy
3) Employment labor law
4) Environmental regulations
5) Trade restrictions
6) Tariffs etc.
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6. Economical
 It affects the decision making process of the
organization.
 A global player must examine the economic
issues in the world and find opportunities with such
conditions for business growth.
 Example :-
1) Economic growth
2) Interest rates
3) Inflation rate
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7. Social
It represents the culture of the society that an
organization operates .
 It includes demographics, age, distribution,
population growth rates etc.
 Example :-
1) Age distribution
2) Population growth rate
3) Emphasis on safety
4) Career attitudes
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8. Technological
It is related to new inventions and development.
Affect the cost and quality of the outputs.
 Example :-
1) Automation
2) Technology incentives
3) Rate of technological change
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9. Legal
It consists of both external and internal sides. There
are certain laws that affect both sides of the
business environment.
 Example :-
1) Consumer law
2) Antitrust law
3) Employment law
4) Discrimination law
5) Health and safety law
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10. Environmental
 It refers to ecological and environmental aspects
such as climate, weather and climate change.
 Changes in weather and climate
 Laws regarding pollution and recycling
 Waste management
 Use of green or eco-friendly products and practices
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11. When use the pestle Analysis
 launching a new product or service
 entering a new region or country
 concidering a new route to your market
 working as part of strategic project term
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12. Advantage
 provides an understanding of the wider business
environment
encourages the development of strategic thinking
may raise awareness of threats to an organization's ongoing
profitability
can help an organization to anticipate future difficulties and
take action to avoid or minimize their effect
can help an organization to spot business opportunities and
exploit them successfully.
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13. Disadvantage
• The rapid pace of change in society makes it
increasingly difficult to anticipate developments
that may affect an organization in the future.
Collecting large amounts of information may make
it difficult to see the wood for the trees and lead to
"paralysis by analysis."
The analysis may be based on assumptions that
prove to be unfounded.
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14. example
factor For example :-
pestle analysis of coca cola
Political They must meet regulations, given by the government, to put
products on store shelves.
Economic Coca Cola products are distributed to hundreds of countries. And their
income (roughly 70%) is from countries outside the United States.
Social In Japan, they created 30 alternative flavors to appeal to Japanese
consumers. In China, they are making similar efforts.
Technological Machinery have helped Coca Cola manufacture products in better
and higher quantities.
Legal Coca Cola retains all rights related to their business, including past
and future products developed with a patented process.
Environmental Coca Cola is affected by water accessibility. Water is necessary for soft
drink development. But should something happen, like climate
change, the company may be under fire.
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16. Thank you….
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