WhatsApp is a free mobile messaging app that allows users to exchange text, images, videos, and audio messages over Wi-Fi or a data plan without paying for SMS. It is available on many mobile platforms including iPhone, BlackBerry, Windows, Android, and Nokia. Key features include no hidden costs, multimedia messaging capabilities, group chats, and no international charges or need to login. A SWOT analysis found strengths in its large customer base and features like group chats without needing phone numbers, but weaknesses include operating only over data or Wi-Fi and competition in the mobile messaging market.

1. Presented by :- Bhalodiya Khushbu (03).
Submitted to :-MR. Prakash Madhad.
Smt. Lauva patel MBA mahila collage, Amreli.

3. Information :-
WhatsApp , a play on the casual greeting
"what's up?", is an adfree mobile messaging app
that allows users to exchange text and media
messages through their Internet data plan or
through Wi-Fi.
Users do not have to pay for SMS.
Users to exchange text, image, video and audio
message for free.

6. Key features
Available for
iPhone,BlackBerry,Windows,Android,Nokia.
No Hidden Cost.
Multimedia.
Group Chat .
No International Charges.
Say no to PINs and Usernames.
No need to Login/LogOut.
Offline Messages.

7. Functions of WhatsApp
Do not automatically download the content
Save conversation
Install to emoticons
The enigma of double check

8. SWOT ANALYSIS
Threats
Competition.
Product substitution.
Similar applications and
free.
Strengths
Loyal customers.
Market share leadership.
No need to log.
Group Chata.
Allow send videos, pictures,
voice notes.
No need to add friends.
No need PIN or user number.
Opportunities
Advanced technology.
Increased demand for smart
phones.
New acquisitions.
New products & services.
Weaknesses
Not diversified.
Competitive market.
Only works with a data plan or
wi – fi.