This document discusses elements of persuasive presentations. It defines persuasive presentations as messages that influence audiences by changing their responses to ideas, issues, or products. It outlines three types of persuasive speeches: to inspire feelings/motivations, to convince beliefs/attitudes, and to influence behaviors/actions. The document also discusses Toulmin's model of argument construction, common fallacies to avoid, and organizational patterns for persuasive speeches like problem-solution, logical reasons, and criteria-satisfaction.
As a public speaker ,what you say leaves no permanent record, except possibly in the memories of some of your listeners. Nevertheless the speech you deliver will have a unique value, reflecting your originality, exercising your critical thinking, and building your credibility.
As a public speaker ,what you say leaves no permanent record, except possibly in the memories of some of your listeners. Nevertheless the speech you deliver will have a unique value, reflecting your originality, exercising your critical thinking, and building your credibility.
HOW TO WRITE AN ESSAY (REVISITING PARAGRAPH WRITING)
English Language learners: This is a step-by-step 24-slide presentation to help you revisit necessary information about paragraph writing, so you can assemble an essay in a few easy steps. (Created by Rita Zuba Prokopetz / G&R Languages – October, 2013)
17 slides cover the writing of your presentation, focusing on brainstorming tips, organizational skills (purpose statements, main ideas, introductions, conclusions), and suggestions (using examples, statistics, testimonials and outlines) to help you better prepare for your big day. 5 slides on language to get you ready to polish your communicate with your audience. Our comprehensive section of 45 slides on “projecting your ideal image” will stimulate your audience and make them feel at ease. Learn about the body language, posture, positioning, vocal tonality and annunciation; advice on overcoming speech deficiencies and making that perfect first impression. Our 4 slides on confidence will enable you to be in charge of your presentation, and 20 extensive tips on managing anxiety will help you overcome and even prevent it! You will also gain tips and strategies on creating effective and long-lasting PowerPoint presentations (12 slides). Learn to follow the creative rules to follow when putting your PowerPoint and video’s together. In addition, 9 slides fielding questions and answers, dealing with a hostile audience, and utilizing feedback. Lastly, this Public Speaking PowerPoint contains a built-in running Activity that will keep your audience engaged as they consider and complete these thought provoking activities.
A persuasive speech is a type of speech crafted to convince someone to believe or do something. Individuals use persuasive speeches in a variety of professional capacities, including debates, sales pitches, presentations and legal proceedings.
HOW TO WRITE AN ESSAY (REVISITING PARAGRAPH WRITING)
English Language learners: This is a step-by-step 24-slide presentation to help you revisit necessary information about paragraph writing, so you can assemble an essay in a few easy steps. (Created by Rita Zuba Prokopetz / G&R Languages – October, 2013)
17 slides cover the writing of your presentation, focusing on brainstorming tips, organizational skills (purpose statements, main ideas, introductions, conclusions), and suggestions (using examples, statistics, testimonials and outlines) to help you better prepare for your big day. 5 slides on language to get you ready to polish your communicate with your audience. Our comprehensive section of 45 slides on “projecting your ideal image” will stimulate your audience and make them feel at ease. Learn about the body language, posture, positioning, vocal tonality and annunciation; advice on overcoming speech deficiencies and making that perfect first impression. Our 4 slides on confidence will enable you to be in charge of your presentation, and 20 extensive tips on managing anxiety will help you overcome and even prevent it! You will also gain tips and strategies on creating effective and long-lasting PowerPoint presentations (12 slides). Learn to follow the creative rules to follow when putting your PowerPoint and video’s together. In addition, 9 slides fielding questions and answers, dealing with a hostile audience, and utilizing feedback. Lastly, this Public Speaking PowerPoint contains a built-in running Activity that will keep your audience engaged as they consider and complete these thought provoking activities.
A persuasive speech is a type of speech crafted to convince someone to believe or do something. Individuals use persuasive speeches in a variety of professional capacities, including debates, sales pitches, presentations and legal proceedings.
This slide corresponds with Wrench, McCroskey, and Richmond's (2008) Human Communication in Everyday Life: Explanations and Applications published by Allyn and Bacon.
Combining from many sources specially the ones I get from English Debate Society of Universitas Bakrie, here's the Debate 101 presentation that I usually used in my coaching or teaching activities.
Case Study 10.1 Introduction to the Case Study Introduction to.docxtidwellveronique
Case Study / 10.1 Introduction to the Case Study
Introduction to the Case Study
This last chapter is different from the others. Instead of introducing a new area of critical thinking, it is a capstone activity in which you will apply the skills you've learned to one contemporary, controversial issue.
The topic for this case study is global climate change. Because it is beyond the scope of this course to thoroughly evaluate a complex scientific topic, you will not be expected to form a position or offer your opinion on this topic. Rather, the material in this chapter is presented for you to practice evaluating arguments, identifying fallacies, and questioning sources—with the hope that you will continue to apply these skills whenever you encounter material aimed to persuade.
This chapter won't present any new exposition. Instead, we provide some relevant review notes that have been excerpted from the earlier chapters. You can consult these notes if you need a refresher as you work through the final videos, articles, and questions in the course.
REVIEW NOTES
Arguments
To say that something is true is to make a claim. But to give reasons to believe that it is true is to make an argument. Thus all arguments consist of at least two parts:
1. premise – one or more reasons to support the claim
2. conclusion – the claim being supported
Common Fallacies
Fallacy:a type of flawed reasoning
1. Begging the question: fallacy where the argument relies on a premise that resembles the conclusion, depends on the conclusion, or is as controversial as the conclusion.
2. Appeal to popularity: fallacy where the arguer attempts to bolster his or her argument by mentioning that "everybody" (or a large group of people) shares the same belief, preference, or habit.
3. Post hoc ergo propter hoc: fallacy where the arguer assumes that because there is a correlation between two events (i.e., one preceded the other), then the first must have caused the second. The phrase is Latin for "after this, therefore because of this."
4. Appeal to ignorance: fallacy where the arguer claims that because something cannot be proven false, it must be true unless the opponent can disprove the conclusion.
5. Appeal to emotion: fallacy where the arguer tries to persuade the audience by arousing feelings such as pity, fear, patriotism, flattery, etc. in lieu of presenting rational arguments.
6. Unqualified authority: fallacy where the arguer tries to get people to agree by appealing to the reputation of someone who is not an expert in the field or otherwise qualified to prove that something is true.
7. Ad hominem: fallacy where the arguer attacks his or her opponent's personal characteristics, qualifications, or circumstances instead of the argument presented. The phrase is Latin for "to the man."
8. False dichotomy: fallacy where the arguer inaccurately portrays a circumstance as having a limited number of possible outcomes, thus setting up an either-or situation with the intent of prese ...
1. Defining Persuasive Presentation
• Persuasive Presentations are messages
–that influence an audience’s choices by
changing their responses toward an idea,
issue, concept, or product
2. Three types of persuasive presentation
1. Speech to inspire
-to influence listeners’ feelings, motivations
(to inspire to be more spiritual)
http://www.cbn.com/tv/3370758513001#.UyzI0WQP5Ow.facebook
https://www.youtube.com/watch?v=r5JmY7M_zXg
1. Speech to convince
-to influence listeners’ beliefs or attitudes
(to convince that gender equality is beneficial to
both men and women) https://www.youtube.com/watch?
v=a4f6oUMp9OU
3. Three types of persuasive presentation
3. Speech of action
-to influence listeners, behaviors and actions
(you may want listener to join a n organization or to
volunteer)
https://www.youtube.com/watch?v=-MwyErsB6Oo
4. Which of these 3 types you speech
fits in?
•inspire
•convince
•action
5. Persuasive speech
• Question of fact
– seeks to uncover the truth based on fact
(Who leaked the name of a CIA operative?)
• Question of value
– raises issues about goodness, badness, right, and
wrong
(Should our society allow people to take their own
lives when they suffer from chronic pain?)
6. Persuasive speech
• Question of policy
Enters the realm of rules, regulations, laws
(Should college students be prohibited from drinking
alcohol on campus?)
7. Toulmin’s model of argument construction
Claim
– An assertion that is open to question, or the
proposition based on reasoning.
Data
- Evidence or proof you provide to support your
claim.
Warrant
-The link between the data and your claim
8. Warrant
• Good speeches have multiple
warrants supporting the same claim
• Double check your outline
9. Think:
• What is your claim?
• What are the possible data to prove it?
10. Definitions
• Deductive reasoning
– To base a claim on some premise that is generally
affirmed by the audience
– Weakness: the premise does not have to be true
• Inductive reasoning
– to draw an inference from a series of particular
instances
– Weakness: Involves an inferential leap when
jumping from particulars to generalizations
11. Avoid the six common fallacies
1. Name calling: unfairly labeling people
2. Glittering Generality:
(accept an idea without examining the evidence
because it looks so good. Example: Bringing
democracy to the Arab world.)
3. Bandwagon technique:
(the argument: “do because everybody is doing it”)
12. Six common fallacies
4. Circular reasoning
Uses unproven positions to prove each other
(He is unhappy because he drinks. He drinks because he
is unhappy.)
5. Either/Or
everything is binary (two opposite points), nothing is
neutral or has multiple positions. (Example: You are
either with me or against me.)
13. Six common fallacies
6. Post Hoc ( ergo propter hoc) Fallacy
From Latin: after this; therefore, because of this
(Because I walked under a ladder I am unlucky: I
almost immediately was splashed by a passing car.
Because I saw a black cat when I walked to the
exam, I failed.)
14. Proposition Statement
• A persuasive speech uses a proposition rather
than a thesis statement
• Proposition “Proposes” a change in attitude,
action or beliefs and must include the word,
“should.”
15. Three parts of proposition statement
1. The agent of action: who supposed to act
2. The word should: action word,
what action your audience should take
3. The desired outcome: what your audience will
do after your speech
16. More on Proposition
• Although we can express “should” on
different ways, for educational purposes,
please stick to this requirement and use the
word “should.”
• To qualify as a proposition, a statement must
be capable of being either true or false
17. Persuasive Organizational Patterns
• Problem-solution pattern
• Problem-cause-solution
Establish a problem
Explain the cause for the problem
Offer a solution
18. Persuasive Organizational Patterns
• Logical reasons pattern
present the best-supported reasons for
agreeing with
organize the second strongest reason for
the first, the strongest reason last, and
any other reasons in the middle
20. Monroe Motivated Sequence
• Capture the attention of the audience
• Establish the need for your proposal
• Present the solution to the problem
• Visualize the solution for the audience
• State the behavior you expect:
You want your audience’s action or approval