The document discusses ethical persuasion and persuasive presentations. It defines persuasion as motivating voluntary belief, attitude, or behavior change through communication. Unlike coercion, persuasion allows the audience to choose whether to accept the message. The document also outlines four categories of persuasive presentations: sales presentations, proposals, motivational speeches, and goodwill speeches. It provides strategies for effective persuasion, including appealing to audience needs and presenting ample evidence to support claims. The document discusses organizing persuasive messages and maximizing speaker credibility.
IntraPersonal Communication : How It Works and Its ImportanceAmal Rafeeq
Intrapersonal Communication is the process of communicating withing oneself. What are the skills it holds and how it helps. Presentation with examples and interaction.
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IntraPersonal Communication : How It Works and Its ImportanceAmal Rafeeq
Intrapersonal Communication is the process of communicating withing oneself. What are the skills it holds and how it helps. Presentation with examples and interaction.
Powered by http://www.TeenageHack.com
These are the slides from a presentation given on 10/5/14 for ELTAU, looking at persuasive language and techniques which can be used across a number of industries, including language training and communication services.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
Did you know that one of the best ways to prepare your kids for their future careers is to develop their Public Speaking skills❓
The benefits of Public Speaking can be seen in almost all areas of life. When your child is able to
✅Speak confidently
✅Become more ARTICULATE
✅Have the VOICE of a LEADER
✅Develop SELF-CONFIDENCE & SELF-ESTEEM
We PROMISE your child a FUN & INTERACTIVE live learning environment with our certified & experienced trainers! Let your child discover the FUN of Public Speaking and SPEAK CONFIDENTLY!
Sign up now for our short online course https://www.speechacademy.com.my/enrol-for-online-courses
#PublicSpeakingIsFun #TheKeyToConfidence #SpeakEnglishConfidently #LanguageMastery
These are the slides from a presentation given on 10/5/14 for ELTAU, looking at persuasive language and techniques which can be used across a number of industries, including language training and communication services.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
Did you know that one of the best ways to prepare your kids for their future careers is to develop their Public Speaking skills❓
The benefits of Public Speaking can be seen in almost all areas of life. When your child is able to
✅Speak confidently
✅Become more ARTICULATE
✅Have the VOICE of a LEADER
✅Develop SELF-CONFIDENCE & SELF-ESTEEM
We PROMISE your child a FUN & INTERACTIVE live learning environment with our certified & experienced trainers! Let your child discover the FUN of Public Speaking and SPEAK CONFIDENTLY!
Sign up now for our short online course https://www.speechacademy.com.my/enrol-for-online-courses
#PublicSpeakingIsFun #TheKeyToConfidence #SpeakEnglishConfidently #LanguageMastery
Five Differences between Offline and Online StoresCharles Crouch
While traditional retail stores are familiar, when a store goes online, merchants quickly discover the retail environment is not the same. There are major differences between offline and online, and one must take these differences into account when constructing a new store or refitting an existing one.
Five differences between offline and online stores are discussed:
- Location
- Construction
- Size
- Presentation
- Personnel
In the end, retailers can use these differences to their advantage, always remembering that customer needs come first.
People influence each other constantly, in a variety of different ways.Social Influence Strategies are the foot-in-the-door technique (see the “Attitudes” presentation for a complete explanation), manipulating the reciprocity norm, the lowball technique, and feigned scarcity.
Talk delivered at a UK Health and Service Conference to enable, equip and empower leaders and business owners to deliver results in tough changing times.
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
Thank you to all attendees at the World Economic Forum Family Business Owners Event in Gstaad last week who participated in our Communications Workshop on Effective Communications with stakeholders - a big challenge for some family-owned business. Special thanks to @grietaeerts for the invitation to host the session and my colleague and friend @ruthyearley for her strategic planning brilliance. If you'd like to know more on stakeholder communications, get in touch!
Communicating Effectively To Your Stakeholders June 2018Richard Griffiths
Thanks to the World Economic Forum and members of its Family Business Community for their great enthusiasm taking part in Ketchum's facilitated workshop in Gstaad in June 2018. Slides are here. If you're interested to understand who your key stakeholders are and how to communicate with the challenging ones, then get in touch with us!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
2. ETHICAL PERSUASION DEFINED
“Persuasion is the act of motivating an audience, through
communication, to voluntarily change a particular belief, attitude,
or behavior.”
Unlike coercion and manipulation on the other hand, it presents a
message to an audience and allows the members to choose
whether or not to accept it.
3. A particular message is genuinely persuasive:
(a) Whether the recipients feels truly free to make a choice
(b) Whether the originator would feel comfortable if he or
she were the recipient of the message instead of its
sender.
5. SALES PRESENTATIONS
Television commercials and direct-mail advertising
Salespeople make presentations about real estate, insurance, merchandise
packaging, heavy machinery, restaurant franchises, and many more.
PROPOSALS
Involves plan for a new program
Request for resources
Changes in policy or procedures
Personal request for changes
MOTIVATIONAL SPEECHES
Can produce good results when delivered effectively and at the proper time.
GOODWILL SPEECHES
May seem informative.
Also try to change the attitudes or behavior of their listeners.
6. PERSUASIVE STRATEGIES
1. APPEAL TO THE NEEDS OF YOUR AUDIENCE
2. HAVE A REALISTIC GOAL
*social judgement theory
3. FOCUS APPEALS ON CRITICAL AUDIENCE
SEGMENT
4. DEFER THESIS WITH HOSTILE AUDIENCE
5. PRESENT AMPLE EVIDENCE TO SUPPORT
CLAIMS
7. 6. CONSIDER CITING OPPOSING IDEAS
(a) When the audience disagrees with your position
(b) When the audience knows both sides of the issue
(c) When the audience will soon hear your viewpoint
criticized or another one promoted
7. ADAPT TO THE CULTURAL STYLE OF YOUR
AUDIENCE
8.
9.
10. “ MAXIMIZING SPEAKER
CREDIBILITY “
Credibility is the Persuasive Force That Comes
From The Audience's Belief in and respect for the
speaker ..
11. “ Demonstrate Your Competence “
‘ Listeners will more influence by a speaker who they
believe in equality filled on the subject ‘
Three ways to Build Perceived To Competence :-
1 : By demonstrating your knowledge by subject ..
2 : By making your credentials known ..
3 : Through demonstration of your ability .. !
“ Earn The Trust Of Your Audience “
- Most important ingredient of trustworthiness is ‘
Honesty ‘ ..
- ‘ Impartiality ‘ Is The Second Element of
Trustworthiness ..
12. “ Emphasize Your Similarity To
Audience “
- Ideas are more willing to accept the ideas of speaker
whose attitudes and behaviors are similar to their Own ‘
“ Increase Your Appeal To Audience
“
- Listeners are more persuaded by speakers they find
appealing in some way. Listeners are attracted to
speaker who are complimentary ‘
“ Demonstrate Sincerity “
- Sincerity is only impressive if the audience detects it.
Unfortunately, some speakers don’t show their
14. • Most basic persuasive pattern.
• Use when audience needs convincing that a problem exists.
Problem-
solution
• Use when audience is considering alternatives to your proposals.
• Show how your plan is superior to others.
• Differ thesis if audience will object to idea before hearing your
reasoning.
Comparative
advantages
• Use when audience is not likely to consider alternative plans.
• Choose criteria important to your audience, and show how your
plan meets them.
• If audience may be hostile to your plan, introduce criteria before
discussing the plan.
Criteria
satisfaction
• Use when problem and solution are easy to visualize.
• Effective when seeking immediate audience reaction.
Motivated
sequence