Structuring the persuasive speech.

1. The persuasive
discourse (p.192-194)

2. What is a persuasive
discourse?

3. What is a persuasive
discourse?
• A formal speech

4. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.

5. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.
• It is supported with arguments backed up by statistics, examples
and expert opinions.

6. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.
• It is supported with arguments backed up by statistics, examples
and expert opinions.
The structure of a persuasive discourse is similar to that of a persuasive
essay.

7. Introduction

8. Introduction
• Begins with a grabber (rhetorical questions, provocative
statements, short anecdotes).

9. Introduction
• Begins with a grabber (rhetorical questions, provocative
statements, short anecdotes).
• At the end of the introduction provide a preview statement (thesis
statement + three arguments).

10. Body

11. Body
• The speaker's three arguments are developed.

12. Body
• The speaker's three arguments are developed.
• Each argument is introduced with a transition term.

13. Body
• The speaker's three arguments are developed.
• Each argument is introduced with a transition term.
• Back up your arguments with at least two of the following types of
evidence: statistics, expert opinion, example.

14. Conclusion

15. Conclusion
• Begins with a transition term (To conclude, in summary, to finish)
followed by a summary statement (a rephrased summary
statement).

16. Conclusion
• Begins with a transition term (To conclude, in summary, to finish)
followed by a summary statement (a rephrased summary
statement).
• The speaker ends with a clincher (connecting with the
introduction, demonstrating the importance of a thesis statement,
offering a solution).

17. Persuasive strategies

18. Persuasive strategies
• Keep it short and simple.

19. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.

20. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.
• Use transition terms (see p.198)

21. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.
• Use transition terms (see p.198)
• Ask questions (rhetorical and directed).

22. A few don'ts

23. A few don'ts
• Don't read your speech.

24. A few don'ts
• Don't read your speech.
• Don't stand in one place.

25. A few don'ts
• Don't read your speech.
• Don't stand in one place.
• Don't talk to just one or two people in the audience.

26. A few don'ts
• Don't read your speech.
• Don't stand in one place.
• Don't talk to just one or two people in the audience.
• Don't avoid making eye contact.