A persuasive discourse is a formal speech intended to persuade listeners that the speaker's opinion on an issue is correct. It follows the structure of a persuasive essay, with an introduction that includes a grabber and thesis statement, a body with three arguments supported by evidence like statistics and examples, and a conclusion with a summary and clincher. Effective persuasive strategies include keeping the speech short and simple, repeating key points, using transition terms, and asking questions, while ineffective techniques are reading from notes, standing in one place, focusing on only a few listeners, and avoiding eye contact.

1. The persuasive
discourse (p.192-194)

2. What is a persuasive
discourse?

3. What is a persuasive
discourse?
• A formal speech

4. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.

5. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.
• It is supported with arguments backed up by statistics, examples
and expert opinions.

6. What is a persuasive
discourse?
• A formal speech
• Intends to persuade the listeners that the speaker's opinion on an
issue is the right one.
• It is supported with arguments backed up by statistics, examples
and expert opinions.
The structure of a persuasive discourse is similar to that of a persuasive
essay.

7. Introduction

8. Introduction
• Begins with a grabber (rhetorical questions, provocative
statements, short anecdotes).

9. Introduction
• Begins with a grabber (rhetorical questions, provocative
statements, short anecdotes).
• At the end of the introduction provide a preview statement (thesis
statement + three arguments).

10. Body

11. Body
• The speaker's three arguments are developed.

12. Body
• The speaker's three arguments are developed.
• Each argument is introduced with a transition term.

13. Body
• The speaker's three arguments are developed.
• Each argument is introduced with a transition term.
• Back up your arguments with at least two of the following types of
evidence: statistics, expert opinion, example.

14. Conclusion

15. Conclusion
• Begins with a transition term (To conclude, in summary, to finish)
followed by a summary statement (a rephrased summary
statement).

16. Conclusion
• Begins with a transition term (To conclude, in summary, to finish)
followed by a summary statement (a rephrased summary
statement).
• The speaker ends with a clincher (connecting with the
introduction, demonstrating the importance of a thesis statement,
offering a solution).

17. Persuasive strategies

18. Persuasive strategies
• Keep it short and simple.

19. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.

20. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.
• Use transition terms (see p.198)

21. Persuasive strategies
• Keep it short and simple.
• Repeat yourself.
• Use transition terms (see p.198)
• Ask questions (rhetorical and directed).

22. A few don'ts

23. A few don'ts
• Don't read your speech.

24. A few don'ts
• Don't read your speech.
• Don't stand in one place.

25. A few don'ts
• Don't read your speech.
• Don't stand in one place.
• Don't talk to just one or two people in the audience.

26. A few don'ts
• Don't read your speech.
• Don't stand in one place.
• Don't talk to just one or two people in the audience.
• Don't avoid making eye contact.