Persuasive speaking aims to influence an audience to accept an idea or take action. It requires appealing to both emotions and logic through rational arguments, supporting information, and emotionally appealing language. Persuasive speaking differs from informative speaking in that it asks the audience to choose among options and aims to gain agreement and commitment, using emotional appeals, while informative speaking only provides information without attempting to persuade. Effective persuasive speaking involves skillfully appealing to both reason and emotions to change attitudes or behaviors through the best arguments and convincing the audience to think, feel, and act in a desired way.

1. Persuasive Speaking

2. Meaning
 Persuasive speaking is the art of using words and body language to
influence an audience
 It requires the ability to appeal to the emotions and the thinking of
the listeners
 To help and guide them to accept the idea, attitude or action that
is being proposed to the speaker
 It is achieved by using arguments, rationalization, presenting
supporting information and usually emotionally appealing language
 Persuasive speaking is different from informative speaking although
they have an overlapping elements
 Persuasive speaking------------
 asks the audience to choose from among options
 Informative speaking states and clarifies options

3.  Aims to win the audience’s agreement and commitment while
informative speaking aims to give information
 Uses emotional tone and appeals and informative speaking does
not
 Persuasion means making efforts to change or influence the
attitudes and behavior of others
 It is achieved by skilful appeal to reason and emotions
 It is the skill of using the best arguments to win over and convince
others
 It requires the ability to use symbols of communication in an
effective manner
 The persuasive speaker should be able to use words both spoken
and written, as well as non verbal methods is such a way as to have
the most influential effect on the target audience

4. Organizing a persuasive speech
 The general principles if organization are
 The introduction should get the audience’s attention
 State the proposal clearly and give a preview of what you will
cover in the speech
 After each main point, there should be internal summary
 There must be smooth transition from one point to the next
 Content should be organized to support the proposal
 Conclusion should summarize the main points
 For persuasive speeches, a five step organization called” motivated
sequence pattern”
◦ Attention – focus listeners' attention
◦ Need – show that a real problem exists
◦ Satisfaction – Purpose a solution to the demonstrated problem
◦ Visualization – helps the audience to visualize the impact of the solution

5.  Action – encourage and urge them to think, feel, and act
 Set a positive mood right in the begging
 Establish your credibility your training, experience,
commitment and convention
 Speak fluently throughout
 Prepare thoroughly so that so that you do not hesitate