2. Meaning
Persuasive speaking is the art of using words and body language to
influence an audience
It requires the ability to appeal to the emotions and the thinking of
the listeners
To help and guide them to accept the idea, attitude or action that
is being proposed to the speaker
It is achieved by using arguments, rationalization, presenting
supporting information and usually emotionally appealing language
Persuasive speaking is different from informative speaking although
they have an overlapping elements
Persuasive speaking------------
asks the audience to choose from among options
Informative speaking states and clarifies options
3. Aims to win the audience’s agreement and commitment while
informative speaking aims to give information
Uses emotional tone and appeals and informative speaking does
not
Persuasion means making efforts to change or influence the
attitudes and behavior of others
It is achieved by skilful appeal to reason and emotions
It is the skill of using the best arguments to win over and convince
others
It requires the ability to use symbols of communication in an
effective manner
The persuasive speaker should be able to use words both spoken
and written, as well as non verbal methods is such a way as to have
the most influential effect on the target audience
4. Organizing a persuasive speech
The general principles if organization are
The introduction should get the audience’s attention
State the proposal clearly and give a preview of what you will
cover in the speech
After each main point, there should be internal summary
There must be smooth transition from one point to the next
Content should be organized to support the proposal
Conclusion should summarize the main points
For persuasive speeches, a five step organization called” motivated
sequence pattern”
◦ Attention – focus listeners' attention
◦ Need – show that a real problem exists
◦ Satisfaction – Purpose a solution to the demonstrated problem
◦ Visualization – helps the audience to visualize the impact of the solution
5. Action – encourage and urge them to think, feel, and act
Set a positive mood right in the begging
Establish your credibility your training, experience,
commitment and convention
Speak fluently throughout
Prepare thoroughly so that so that you do not hesitate
