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Methods of persuasion
- 1. Influencing others isn’tmagic or luck - it is science“ ”
- 2. Speech of Persuasion Group02 TL2123 - Communication and Presentation Skills
- 3. Outline What Is Persuasion? WhyYou Need To Persuade? Credibility & Persuasion Modes Of Persuasion Psychology & Persuasion Principles Of Persuasion Psychological Theories Behind Persuasion Different Types Of Persuasion Speeches
- 4. Outline What is Persuasion? A Symbolic Process AnAttempt to Influence Means of Sharpning Attitudes & Behaviours A Transmission of a Message A Free Choice
- 5. It is mostlyabout, Why you need to Persuade? Making your words Spoken, Merely Stating something Or Proving a point does not make up ideas“ ”
- 6. Persuade, to make yourword really spoken !! In the Business Context • In prompting people to consider taking an action • To change existing beliefs • In motivating people to invest For other Different Audiences • It is the language of leadership • In bringing about changes in others • To change existing opinions • To reach the subconscious level of people • In handling resistance
- 7. Credibility & Persuasion Credibility depends on, Personalcredibility • being true to yourself Expertise • being cognizance of what you say. Judgment of the audience • being aware of the audience • depends on cultural values, knowledge and alike
- 8. Building credibility, Trust, favor,and respect the audience Closer to the audience Be closer to their values Find evidence which are credible Represent your massage
- 9. Ethos, Pathos, “Persuader's Credibility”“Arousing Emotions”Modes Of Persuasion
- 10. Logos, Kairos, “Being Logical”“Right Time & Place” Modes Of Persuasion
- 11. • Form ofsocial influence. • Present of built-in automatic response to stimuli, ‘fixed-action patterns’. Behaviors comprising these patterns occur in same fashion. • Regular, blindly patterns of action by a ‘trigger feature’. • Need shortcuts in a complex world Psychology & Persuasion
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- 13. Psychological Theories Behind Persuasion • Amplification Hypothesis •Conversion theory • Information manipulation theory • Priming • Reciprocity norms • Scarcity principle • Sleeper effect • Social influence • Yale attitude change approach • Ultimate terms
- 14. Different Types Of Persuasion Speeches Factual persuasive speech •concrete evidence • something exists or does not? • 3 basic types of questions 1. historical controversy 2. current existence 3. predictions 1.
- 15. Different Types Of Persuasion Speeches Policy persuasive speech •support or reject a policy, rule or candidate? • 4 organizational patterns 1. problem-solution 2. problem-solution with cause 3. comparative advantage of solutions 4. Monroe’s motivated sequence 2.
- 16. Different Types Of Persuasion Speeches Value persuasive speech •something is right or wrong? • the moral or ethical aspect of an issue 3.
- 17. Power of Persuasion “I think thepower of persuasion would be the greatest superpower of all time.” - Jenny Mollen-
- 18. • www.nasp.com/article • www.study.com/academy •www.courses.lumenlearning.com • http://www.chronicle.com/blogs/profhacker/how-to-persuade-with- ethos-pathos-or-logos/35431 • http://examples.yourdictionary.com/examples-of-ethos-logos-and- pathos.html • https://louisville.edu/writingcenter/for-students-1/handouts-and- resources/handouts-1/logos-ethos-pathos-kairos Reference
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