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Chapter 9 - beginning & ending the speech
The document discusses techniques for effective introductions and conclusions in speeches. It provides tips for gaining audience attention in introductions, such as relating the topic to the audience or starting with a quotation. Introductions should also establish the speaker's credibility and goodwill, as well as preview the main points. Conclusions should signal the end of the speech and reinforce the central idea, for example by summarizing or ending with a dramatic statement. The document advises spending 10-20% of the speech on the introduction and 5-10% on the conclusion, and to practice both sections in detail.
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Discusses key components of introducing a speech: gaining attention, establishing credibility, and previewing content.
Explores how to effectively conclude a speech, including types of endings and summarizing key points.
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Chapter 9 - beginning & ending the speech
- 1. C H A P T E R 9 Beginning and Ending theSpeech Stephen E. Lucas McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 2. Slide 2 The Introduction • • • • McGraw-Hill Getattention and interest Reveal the topic Establish credibility and goodwill Preview the body of the speech © 2007 Stephen E. Lucas. All rights reserved.
- 3. Slide 3 Methods of GainingAttention • • • • • • • McGraw-Hill Relate your topic to the audience State the importance of your topic Startle the audience Arouse the curiosity of the audience Question the audience Begin with a quotation Tell a story © 2007 Stephen E. Lucas. All rights reserved.
- 4. Slide 4 Credibility The audience’sperception of whether a speaker is qualified to speak on a given topic. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 5. Slide 5 Goodwill The audience’sperception of whether the speaker has the best interests of the audience in mind. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 6. Slide 6 Rhetorical Question Aquestion that the audience answers mentally rather than out loud. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 7. Slide 7 Preview Statement Astatement in the introduction of a speech that identifies the main points to be discussed in the body of the speech. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 8. Slide 8 Tips forPreparing the Introduction • Be concise: Usually no more than 10-20 percent of the total speech • Look for possible introductory materials as you do your research • Be creative in devising your introduction McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 9. Slide 9 Tips forPreparing the Introduction • Finalize the exact wording of your introduction after you have finished preparing the body of the speech • Work out the content and delivery of your introduction in detail McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 10. Slide 10 The Conclusion •Signal the end of the speech • Reinforce the central idea McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 11. Slide 11 Crescendo Ending Aconclusion in which the speech builds to a zenith of power and intensity. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 12. Slide 12 Dissolve Ending Aconclusion that generates emotional appeal by fading step by step to a dramatic final statement. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 13. Slide 13 Methods ofReinforcing the Central Idea • Summarize your speech • End with a quotation • Make a dramatic statement McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 14. Slide 14 Tips forPreparing the Conclusion • Look for possible concluding materials as you do your research • Conclude with a bang, not a whimper • Be brief: Usually no more than 5-10 percent of the total speech • Work out the content and delivery of your conclusion in detail McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
- 15. Slide 15 McGraw-Hill © 2007Stephen E. Lucas. All rights reserved.
Editor's Notes
- #2 {"1":"Chapter 9\nTitle Slide\nBeginning and Ending the Speech\nThe Introduction\nMethods of Gaining Attention\nRelating the Topic to the Audience\nRelating the Topic to the Audience\nCredibility\nGoodwill\nRhetorical Question\nPreview Statement\nExamples of Preview Statements\nExample of a Complete Introduction\nTips for Preparing the Introduction\nThe Conclusion\nCrescendo Ending\nExample of a Crescendo Ending\nDissolve Ending\nMethods of Reinforcing the Central Idea\nTips for Preparing the Conclusion\nSummarizing in a Speech Conclusion\nLinking the Conclusion to the Introduction\nBlank\n"}