This document provides tips and guidelines for giving a persuasive speech, including establishing credibility with the audience, appealing to emotion, and using logical arguments. It discusses the three cornerstones of persuasion: ethos, pathos, and logos. It also covers speech organization, outlining, delivery skills, handling questions, and using visual aids effectively. The overall document aims to help speakers learn how to craft and present a persuasive speech that sways audiences.
A persuasive speech is a type of speech crafted to convince someone to believe or do something. Individuals use persuasive speeches in a variety of professional capacities, including debates, sales pitches, presentations and legal proceedings.
PAGE -2-The Motivated SequenceWe are now ready to consi.docxgerardkortney
PAGE
-2-
The Motivated Sequence
We are now ready to consider how the logical sequence of points within a speech can be adapted to the audience so that the proper response may be secured from it… We must learn to organize the speech as a whole so that its points will combine, both logically and psychologically, to achieve its purpose with the audience… The Speech must be built with the specific audience always in mind, and the structure of the speech must conform to the thinking process of the listener.
1. The Attention Step:
Gaining attention is your main task… but you must gain favorable attention and direct it toward the main ideas in your speech… In short, a good beginning should gain attention, gain goodwill and respect, and lead into the subject… There are eight methods by which these results can be obtained… If the factors of attention are adequately used in applying them.
1. Reference to the Subject of Problem: If the audience has a vital interest in the problem or subject…state it and plunge into the first main point.
2. Reference to the occasion: Speeches which are called forth by the nature of the occasion such as anniversaries, dedication, convention, special events.
3. Personal Greeting: A word from the speaker serves as a starting point, especially when the speaker has prestige… be modest and sincere.
4. Rhetorical Question: Audience is impelled to answer in their own minds.
5. Startling Statement: Shock technique… jars attention of audience into life either by a statement of startling fact, or unexpected phrasing or your opinion.
6. Quotation: Which aptly states the viewpoint of the speaker, it must be unusual and to the point.
7. Humorous Anecdote: Funny story or experience, must be in good taste and to the point.
8. Illustration: Actual incidents taken from real life, stories obtained from literature, and hypothetical illustrations…story must be interesting and be connected to the main idea (most effective method).
(Often two or more are combine…Be sure your attention step leads naturally into the next step of the speech.)
II.
The Need Step:
There are three kinds of need which may be shown, depending upon whether the purpose of the speech is: (These first two types of need step are used in persuasive speeches: those whose general end is to inspire, convince or actuate.)
1. To urge change A definite problem must be shown to exist… make audience dissatisfied with the condition in order to convince that something must be done, felt or decided.
2. To demand the preservation of the status quo After the satisfaction of the listeners with existing conditions or beliefs has been heightened, they must be shown the danger which threatens these conditions unless “something is done” to avert that danger.
3. To inform Here the audience must be made to feel the limited scope of their knowledge in the subject, and to realize the importance to them of information on that subject.
Although the ideas and points of vie.
Presentation skills, Public speaking and body languageYashAgrawal279
This presentation elaborates various theories and methods that can be used in order to enhance the presentation skills, public speaking skills and having a deeper understanding of body languages
A persuasive speech is a type of speech crafted to convince someone to believe or do something. Individuals use persuasive speeches in a variety of professional capacities, including debates, sales pitches, presentations and legal proceedings.
PAGE -2-The Motivated SequenceWe are now ready to consi.docxgerardkortney
PAGE
-2-
The Motivated Sequence
We are now ready to consider how the logical sequence of points within a speech can be adapted to the audience so that the proper response may be secured from it… We must learn to organize the speech as a whole so that its points will combine, both logically and psychologically, to achieve its purpose with the audience… The Speech must be built with the specific audience always in mind, and the structure of the speech must conform to the thinking process of the listener.
1. The Attention Step:
Gaining attention is your main task… but you must gain favorable attention and direct it toward the main ideas in your speech… In short, a good beginning should gain attention, gain goodwill and respect, and lead into the subject… There are eight methods by which these results can be obtained… If the factors of attention are adequately used in applying them.
1. Reference to the Subject of Problem: If the audience has a vital interest in the problem or subject…state it and plunge into the first main point.
2. Reference to the occasion: Speeches which are called forth by the nature of the occasion such as anniversaries, dedication, convention, special events.
3. Personal Greeting: A word from the speaker serves as a starting point, especially when the speaker has prestige… be modest and sincere.
4. Rhetorical Question: Audience is impelled to answer in their own minds.
5. Startling Statement: Shock technique… jars attention of audience into life either by a statement of startling fact, or unexpected phrasing or your opinion.
6. Quotation: Which aptly states the viewpoint of the speaker, it must be unusual and to the point.
7. Humorous Anecdote: Funny story or experience, must be in good taste and to the point.
8. Illustration: Actual incidents taken from real life, stories obtained from literature, and hypothetical illustrations…story must be interesting and be connected to the main idea (most effective method).
(Often two or more are combine…Be sure your attention step leads naturally into the next step of the speech.)
II.
The Need Step:
There are three kinds of need which may be shown, depending upon whether the purpose of the speech is: (These first two types of need step are used in persuasive speeches: those whose general end is to inspire, convince or actuate.)
1. To urge change A definite problem must be shown to exist… make audience dissatisfied with the condition in order to convince that something must be done, felt or decided.
2. To demand the preservation of the status quo After the satisfaction of the listeners with existing conditions or beliefs has been heightened, they must be shown the danger which threatens these conditions unless “something is done” to avert that danger.
3. To inform Here the audience must be made to feel the limited scope of their knowledge in the subject, and to realize the importance to them of information on that subject.
Although the ideas and points of vie.
Presentation skills, Public speaking and body languageYashAgrawal279
This presentation elaborates various theories and methods that can be used in order to enhance the presentation skills, public speaking skills and having a deeper understanding of body languages
presentation on presentation skills.
It has a clear objective.
It's useful to your audience.
It's well-rehearsed.
Your presentation deck uses as little text as possible.
Your contact information is clearly featured.
It includes a call-to-action.
Presentation Skills Workshop - Effectively Communicate to Any AudienceCarleton Web Services
By the end of this workshop, you will be able to:
- Take a strategic approach to planning a presentation.
- Communicate your ideas with confidence and authority.
Mock Public Address Speech Write-up Mock Speech Write-up.docxroushhsiu
Mock Public Address Speech Write
-up
Mock Speech Write
-up:
You will be writing a 3
-5 minute persuasive public address
speech focusing on a current issue in society. You will not be giving the speech; you will
just be writing what you would say
. You will be writing the speech in essay format (APA
style, 12-
point font, Times New Roman).
Your speech should be about 3
-5 pages in
length.
You will be graded on the rhetorical strategies, the reasoning/argument of your
persuasive claim, as well as the writing, g
rammar and punctuation.
1.
Select an issue that you have encountered in our school, community, state, or
nation. Write this issue at the top of your paper.
2.
Below the issue,
write
down thoughts and feelings you have about it. Determine
your position on it.
3.
Write your position statement. A position statement is like a thesis statement. It
identifies the issue and your position on it in one sentence. For example: As
Americans, we must take action against (or for) the issue of_______ because of
________________, __________________, and _________________.
4.
Identify your audience. Although you will be presenting to our class, you should
think about what group of people is your real
-world audience. Answer the
following questions, and then identify the group of people that is your real
-world
audience. After answering these questions, write down your real
-world audience.
a. Who is affected by this issue?
b. Who might be in a position to influence the results of this problem?
c. What might this audience already kn
ow about the issue?
d. What views or opinions might this audience already have?
e. What misconceptions might they have?
f. What details or words might appeal to this audience’s emotions?
Reasoning?
5.
Your purpose is to persuade the audience; however, you need to consider what
you want the audience to do as a result of listening to your speech. Answer the
following questions, and then identify the secondary purpose of your speech.
a. How do you want your audience to feel about the issue afterwards?
b. What action do you want them to take?
6.
Planning for Your Speech...What are you
going to say?
Your speech must have at least one of each of the following persuasive
techniques.
a.
Logical Appeal
---
Facts, statistics, and well-
reasoned arguments
b.
Ethical Appeal
--- Argument based on widely accepted beliefs and values
c.
Emotional Appeal
---
Uses anecdotes (stories) and loaded words (words
with strong connotations) to bring about strong emotions in the audience
7.
Simple Formula for Writing Persuasive Speeches
A. INT
RODUCTION
"Tells your audience what you are going to tell them"
and establishes the foundation for your speech.
A good Introductio
map' for the journey. For a Persuasive Speech an Introduction consists of
o
Attention
-Getter: A statement that ga
ins the attention of the aud.
The confident speaker, despite title or position, will have a competitive edge over just about everyone. Cultivating the ability to communicate, choose your words carefully, and engage people is the best investment you could ever make. This seminar will help attendees to understand the principles of active listening and how to apply them to ensure that we collect necessary information needed in order to attain success. Learn how to take the lead and motivate the masses by expressing your message with passion and inspiration.
At the end of this course, participants will be able to:
a. Examine the principles of active listening.
b. Explore active listening skills for better communication.
c. Learn techniques to convey your message accurately and directly.
d. Explore mental coaching techniques to address fear.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
presentation on presentation skills.
It has a clear objective.
It's useful to your audience.
It's well-rehearsed.
Your presentation deck uses as little text as possible.
Your contact information is clearly featured.
It includes a call-to-action.
Presentation Skills Workshop - Effectively Communicate to Any AudienceCarleton Web Services
By the end of this workshop, you will be able to:
- Take a strategic approach to planning a presentation.
- Communicate your ideas with confidence and authority.
Mock Public Address Speech Write-up Mock Speech Write-up.docxroushhsiu
Mock Public Address Speech Write
-up
Mock Speech Write
-up:
You will be writing a 3
-5 minute persuasive public address
speech focusing on a current issue in society. You will not be giving the speech; you will
just be writing what you would say
. You will be writing the speech in essay format (APA
style, 12-
point font, Times New Roman).
Your speech should be about 3
-5 pages in
length.
You will be graded on the rhetorical strategies, the reasoning/argument of your
persuasive claim, as well as the writing, g
rammar and punctuation.
1.
Select an issue that you have encountered in our school, community, state, or
nation. Write this issue at the top of your paper.
2.
Below the issue,
write
down thoughts and feelings you have about it. Determine
your position on it.
3.
Write your position statement. A position statement is like a thesis statement. It
identifies the issue and your position on it in one sentence. For example: As
Americans, we must take action against (or for) the issue of_______ because of
________________, __________________, and _________________.
4.
Identify your audience. Although you will be presenting to our class, you should
think about what group of people is your real
-world audience. Answer the
following questions, and then identify the group of people that is your real
-world
audience. After answering these questions, write down your real
-world audience.
a. Who is affected by this issue?
b. Who might be in a position to influence the results of this problem?
c. What might this audience already kn
ow about the issue?
d. What views or opinions might this audience already have?
e. What misconceptions might they have?
f. What details or words might appeal to this audience’s emotions?
Reasoning?
5.
Your purpose is to persuade the audience; however, you need to consider what
you want the audience to do as a result of listening to your speech. Answer the
following questions, and then identify the secondary purpose of your speech.
a. How do you want your audience to feel about the issue afterwards?
b. What action do you want them to take?
6.
Planning for Your Speech...What are you
going to say?
Your speech must have at least one of each of the following persuasive
techniques.
a.
Logical Appeal
---
Facts, statistics, and well-
reasoned arguments
b.
Ethical Appeal
--- Argument based on widely accepted beliefs and values
c.
Emotional Appeal
---
Uses anecdotes (stories) and loaded words (words
with strong connotations) to bring about strong emotions in the audience
7.
Simple Formula for Writing Persuasive Speeches
A. INT
RODUCTION
"Tells your audience what you are going to tell them"
and establishes the foundation for your speech.
A good Introductio
map' for the journey. For a Persuasive Speech an Introduction consists of
o
Attention
-Getter: A statement that ga
ins the attention of the aud.
The confident speaker, despite title or position, will have a competitive edge over just about everyone. Cultivating the ability to communicate, choose your words carefully, and engage people is the best investment you could ever make. This seminar will help attendees to understand the principles of active listening and how to apply them to ensure that we collect necessary information needed in order to attain success. Learn how to take the lead and motivate the masses by expressing your message with passion and inspiration.
At the end of this course, participants will be able to:
a. Examine the principles of active listening.
b. Explore active listening skills for better communication.
c. Learn techniques to convey your message accurately and directly.
d. Explore mental coaching techniques to address fear.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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3. A persuasive speech is a presentation that aims to
change others by prompting them to think, feel, or
act differently.
• change people’s attitudes,
• change the strength towards or against people, policies, or
ideas
• change how people act
4. Characteristics of Persuasive Speech
1) Persuasive speaking is “interactive.”
an engagement between a speaker and a
listener
2) Persuasion is NOT the same as
coercion, or force.
not force them to do be artistic
3) Persuasive impact is usually gradual,
or incremental.
5. Three Cornerstones of Persuasion
Three forms of proof, or reasons people believe (by Aristotle)
1. Ethos – the perceived personal character of the
speaker
2. Pathos – emotional proofs, or reasons to believe
in something
3. Logos – rational or logical proofs
6. ETHOS
“The perceived personal character of the speaker”
Listeners think or perceive that:
- you have integrity, credibility
- you can be trusted
- you have goodwill toward them
- you know what you’re talking about
- you are committed to the topic
(show enthusiasm and be dynamic)
7. PATHOS
“Emotional reasons to believe in something”
Listeners need to not only understand your ideas
but also feel something about them.
How:
Personalize the issue problem, topic
Appeal to listeners’ needs and values
Bring material alive
8. LOGOS
“Rational or logical proofs”
Logical proofs = arguments, reasoning, and
evidence to support claims
Evidence = examples, testimony, statistics, analogies,
visual aids, and etc.
9. Building Credibility
Credibility = Ethos
A willingness of others to believe that a person has
personal integrity, is positively disposed toward them,
and can be trusted.
Credibility is not a static quality. It can change,
increase or decrease, as a result of a speech.
10. Types of Credibility
1) Initial credibility = expertise and trustworthiness
listeners recognize BEFORE a presentation
(based on positions, achievements, experiences)
2) Derived credibility = expertise and trustworthiness
listeners recognize as a result of how speakers
communicate during a presentation
3) Terminal credibility = credible speakers have at the
end of a presentation
(cumulative expertise, goodwill, and trustworthiness
listeners recognize in a speaker)
11. How to build credibility
1. State your qualification
2. Show that you care about listeners
3. Appeal to listeners’ emotions
4. Reason carefully
5. Use effective and ethical supporting materials
6. Use verbal and nonverbal communication to show that you
care about the topic
7. Respond to questions with open-mindedness and fairness
12. Principles of Speech Organization
Introduction should capture audience’s attention, provide
clear thesis statement, preview what you will cover.
Internal summaries of main points should be provided.
Smooth transitions between points and parts of a speech are
needed.
Body should be organized to reinforce thesis and show unity
of ideas.
Conclusion should summarize main points and end with
strong closing statements.
13. “Motivated Sequence Pattern”
Attention – “Pay attention. This is important to you.”
Need – “Something is wrong and something must be done
about it.”
Satisfaction – “What I have to offer is the way to solve the
problem.”
Visualization – “This is how my plan will work to solve the
problem; and if you accept my solution, things will be much
better.”
Action – “Take action!”
14. Persuasive Speech Outline
I. Begin with an Attention Step that is an
- Opening statement of interest
(use one or more of the following):
A rhetorical question
A startling statement
A quotation
An illustration or story
A reference to the subject
A reference to the occasion
15. - Motivate audience interest in your subject by
alluding to: (use one or more of the following):
The practical value of the information for your audience
A reason to listen
The audience’s sense of curiosity
Establish your credibility by:
Alluding to any first-hand experience you may have had
Alluding to sources of information you have consulted
16. II. Show there is a need
To urge a change-point out what’s wrong with present conditions
To demand preservation of present conditions-point out the
danger of a change
The Need Step is developed by:
Illustration: Tell of one or more incidents to illustrate the need
Ramifications: Employ as many additional facts, examples,
and quotations as are required to make the need convincingly impressive.
Pointing: Show its importance to the individuals in the audience.
17. III. Present a solution
The Solution is developed by: (use one or more of the following):
Statement of solution: a brief statement of the attitude, belief, or
action you wish the audience to adopt.
Explanation: Make sure that your proposal is understood.
Theoretical demonstration: show how the solution logically
and adequately meets the need pointed out in the need step, point-by-
point!
Practical experience: actual examples showing where this
proposal has worked effectively or where the belief has proven correct.
Meeting objections: forestall opposition by showing how your
proposal overcomes any objections which might be raised.
18. IV. Help your audience visualize the future
The visualization step must stand the test of reality. The conditions you describe
must be at least realistic. The more vividly you make the situation seem, the
stronger will be the reaction of the audience.
There are three methods of visualizing the future (use one or
more of the following):
Positive: Describe the conditions if your solution is actually carried out. Picture
the listeners in that situation actually enjoying the safety, pleasure, or pride that
your proposal will produce.
Negative: Describe conditions if your solution is not carried out. Picture the
audience feeling the bad effects or unpleasantness that the failure to effect your
solution will produce.
Contrast: Combination of 1 and 2. Begin with the negative method (undesirable
situation) and conclude with the positive method (desirable solution).
19. V. Conclude with the Action Step
developed by (use one or more of the following):
•Restatement of main idea and summary of main points.
•Statement of specific action or attitude change you want from
the audience.
•A statement of your personal intent to take the course of
action or attitude recommended.
•A concluding statement to recapture interest (a reason to
remember).
20. General Presentation Skills
• Avoid colloquialisms (“sort of” or “kinda”)
• Try to avoid erms and ums
• You want your audience to respect you, not like you.
• Try to speak more slowly than you would normally.
• Use pauses for emphasis (as opposed to raising your
voice)
• Don’t let your voice fade away at the end of sentences.
Finding the right register:
Getting the right balance between formality and informality
in a presentation is very tricky.
21. General Presentation Skills
Reduce Anxiety
The easiest way to reduce anxiety is to have a well prepared and well
rehearsed presentation.
However, if nerves are still a problem, try the following…
• Visualisation: Imagine yourself giving a brilliant presentation.
• Breath deeply.
• Relax muscles / Release tension.
• Take a script which you can read if all else fails.
• Do something else really stressful just before…(drastic, but
works!)
22. General Presentation Skills
Know your audience:
Ensure you tailor your presentation appropriately, depending
on the audience makeup. Do they know a lot or a little about
the issue, do they generally support or oppose the issue.
A good general rule is that it pays to keep things simple.
23. General Presentation Skills
Preparing your presentation:
• Use Powerpoint (or handouts)
• If using powerpoint, don’t use anything less than a 24pt font.
• Aim for about 8 slides for a 15 minute talk.
• Do not put more than 4 or 5 pieces of information on each
slide.
• Make sure the slide contains information which will prompt
you to make the points you want to make.
24. Practice
• Practice giving the presentation to a friendly audience and ask
them for honest and constructive criticism.
• Finishing on time is very important, and requires practice.
• So practice out loud on your own with a clock.
25. Some general tips
• Make eye contact.
• Talk clearly to the back of the audience.
• Don’t mumble the ends of sentences.
• Be enthusiastic (or pretend…)
• Ask someone in the audience to warn you when you have two
minutes left or wear a watch and pay attention to the time.
• The only way it gets better is to give more talks.
26. Tips for handling questions
• Repeat questions for the benefit of the audience (and to give
yourself extra thinking time).
• Be honest when answering questions, especially if you have
no idea of the answer.
• Don’t be afraid to ask the questioner to be clearer.
• Don’t be afraid or ashamed to let someone else in the room
answer the question.
27. Seek first to understand, then to be understood.
Stephen Covey
History will have to record that the greatest tragedy of this
period of social transition was not the strident clamor of the
bad people, but the appalling silence of the good people.
Martin Luther King, Jr.
29. Connect with your Audience
Basically, it’s important that you know who
you’re speaking to; make sure your ideas are
clear and can be understood by your
audience. Speak in a manner and use words
your listeners understand, so you
can connect to them on a deeper level to
deliver a persuasive PowerPoint presentation.
30. Mind your body language
1.Maintain eye contact
2.Open posture
3.Use effective hand gestures
31. Use complimentary visual aids
Did you know that 80 to 90 percent of the information
our brain processes comes through our eyes, and two-
thirds of the brain’s electrical activity is dedicated to
vision when our eyes are open?
It’s really astonishing, and this is why design is
extremely crucial for persuasive PowerPoint
presentations.