The document discusses how to effectively present informative information to an audience. The goals of an informative presentation are to increase audience knowledge on a topic, help them learn and clarify complex issues, and demonstrate useful information. To engage the audience, the presenter should create interest in the topic, show relevance to the audience, use external motivations for listening, and select informative content that uses points, examples, and illustrations to clarify information. When designing the content, the presenter should focus on main ideas and generalizations rather than details, use simple words and concrete concepts, and explain the topic's relevance to the audience. Skills for informative speaking include defining, describing, explaining, narrating, and demonstrating.

1. Ch14 Informative
presentation
Maria Subert

2. The aim of informative presentation
• to increase the audience’s knowledge about a topic
• to help them learn information and clarify complex issues
• to demonstrate something useful
• to show how things are related in space
• to arose interest in topics that might at first seem uninteresting

3. How do you effectively present information to
an audience?
• Create info hunger
• Demonstrate info relevance to the audience
• Use extrinsic motivation (reasons outside the presentation itself) for
listening
• Select informative content

4. Informative content
• Points and sub-points, illustrations and
examples used to clarify and inform

5. Designing informative content
• The audience remembers generalizations and main ideas better than
details/specific facts
• They remember simple words and concrete ideas better than
complete materials
• Humor makes a presentation more interesting but does not seem to
increase information retention.
• Tell your audience early in your presentation how a topic is related to
them
• Call for overt audience response

6. Skills for informative speaking
• Defining
• Describing
• Explaining
• Narrating
• demonstrating