The document outlines a marketing lecture by Saddam Siddiqui focused on developing a strategic future portfolio. It covers key concepts such as analyzing current business portfolios, expansion and downsizing strategies, and the various strategic options a company can take like building, holding, harvesting, or divesting. Additionally, it references the Ansoff matrix for identifying growth strategies.

1. Quarantine Lectures
Crash Course: Marketing
By
Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

2. Lecture # 8: Developing Strategic
Future Portfolio
Quarantine Crash Course: Marketing
By: Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

3. Agenda
• What's after BCG?
• Developing Strategic Future Portfolio
• Expansion Strategies
• Downsizing Strategies
Quarantine Crash Course: Marketing By: Saddam Siddiqui

4. Steps and Tools for Business Portfolio
Planning
Steps Tools
Analyse current portfolio BCG Growth-Share Matrix
Develop future Portfolio Strategic Opportunity Matrix
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

5. Developing Strategic Future Portfolio
• What are the company’s next move?
• BUILD: means to invest in existing SBU.
• HOLD: means to support the product to maintain current level
• HARVEST: means to increase short-term without necessarily thinking long-
term.
• DIVEST: means to withdraw if company cannot afford support adequately.
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

6. Downsizing Strategies
• Reduce number of businesses different reasons etc.
• Irrelevant products due to changes in consumer preferences
• Lack of Experience in certain businesses
• Product obsolescence due to change in technology
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

7. Expansion Strategies
Products
Present New
Market Present Market Penetration Product Development
New Market Development Diversification
Quarantine Crash Course: Marketing
By: Saddam Siddiqui
Source: Ansoff, 1957