Video Lecture: https://www.youtube.com/playlist?list=PLKIG97SSO8kHmQ559JMgsv-Zd0lu9MUrn In this series of lectures, I will teach you basics of Marketing. It generally will cover the topics of marketing which are taught in higher education institutes or universities of Pakistan in BBA, BS or MBA programs. You can reach me via the following platforms: https://twitter.com/saddamonline http://www.facebook.com/saddamonline http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a http://www.youtube.com/saddamonline http://saddamonline.blogspot.com/ Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے

1. Quarantine Lectures
Crash Course: Marketing
By
Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

2. Lecture # 6: Business Mission
Quarantine Crash Course: Marketing
By: Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

3. Agenda
• Specifying the market-oriented mission
• Characteristics of good mission statement
• Developing measurable companywide objectives
Quarantine Crash Course: Marketing By: Saddam Siddiqui

4. Specifying Market-Oriented Business Mission
• A business mission statement is what is stated to reflect the
organization’s purpose, that is, what it wants to accomplish. (Yusniza
and Nur)
• It should be clear, realistic and provide motivation for the company to
reach its objective.
• A well rounded mission statement answers:
• Who are our customers?
• What is our business?
• Where are we going?
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

5. Characteristics of Good Mission Statement
• Focus
• Scope
• Motivates
• Guided by vision
• Policies
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

6. Developing Measurable Companywide
Objectives
• Goals are objective that are specified with respect to time and
magnitude. (SMART Goals)
• MBOs (Manager by Objectives) should must meet the following four
criteria:
1. They must be arranged hierarchically, from most to least important.
2. Objectives should quantitative wherever possible.
3. Goals should be realistic
4. Objective must be consistent