Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Planning Process
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Video Lecture: https://www.youtube.com/playlist?list=PLKIG97SSO8kHmQ559JMgsv-Zd0lu9MUrn In this series of lectures, I will teach you basics of Marketing. It generally will cover the topics of marketing which are taught in higher education institutes or universities of Pakistan in BBA, BS or MBA programs. You can reach me via the following platforms: https://twitter.com/saddamonline http://www.facebook.com/saddamonline http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a http://www.youtube.com/saddamonline http://saddamonline.blogspot.com/ Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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- 1. Quarantine Lectures Crash Course: Marketing By Saddam Siddiqui Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 2. Lecture # 5: Strategic Marketing Planning Process Quarantine Crash Course: Marketing By: Saddam Siddiqui Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 3. Agenda • Strategic Marketing Planning Process • Specifying the market-oriented mission • Developing measurable companywide objectives • Establishing business portfolio • Developing strategies at business unit, market, and product level Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 4. Developing Strategic Marketing Planning (SMP) • An organization develops its overall strategic planning to develop and maintain a strategic fit between the organization’s objectives, available resources, and the evolving market opportunities (Kotler & Armstrong, 2010) • Strategic planning is done at a corporate level and will be used as a framework that sets the overall planning of various level in the organization. • SMP is a process that charts out the course that the company will take in relations to marketing. Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 5. Strategic Marketing Planning Process Specifying the market-oriented mission Developing measurable companywide objectives Establishing business portfolio Developing strategies at business unit, market, and product level Quarantine Crash Course: Marketing By: Saddam Siddiqui