LinkedIn for personal branding
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Discover your personal brand #DYPB14 Conference session - Toronto, August 2014. LinkedIn for Personal Branding
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LinkedIn for personal branding
- 1. #DYPBTO @Socially_Good LinkedIn For Personal Branding
- 2. #DYPBTO @Socially_Good Agenda Why personal branding matters Why online matters LinkedIn Tips & tricks
- 3. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Personal Branding• Is not just for celebrities • Is not your job title • Is not just what you think you are best at • Is PERSONAL as well as professional #DYPBTO @Socially_Good
- 4. #DYPBTO @Socially_Good Words you would use to describe yourself
- 5. #DYPBTO @Socially_Good Words others would use to describe you
- 6. #DYPBTO @Socially_Good#DYPBTO @Socially_Good GOO GLE When did you last Yourself? #DYPBTO @Socially_Good
- 8. #DYPBTO @Socially_Good #DYPBTO @Socially_Good#DYPBTO @Socially_Good SO WHAT?
- 9. #DYPBTO @Socially_Good #DYPBTO @Socially_Good#DYPBTO @Socially_Good Social Media affects hiring decisions
- 11. “We’ve been watching you online for the last 6 months.” What did my friends boss say to him during their interview? #DYPBTO @Socially_Good#DYPBTO @Socially_Good
- 16. #DYPBTO @Socially_Good 3 STEP PROCESS 1. Get Found 1. Attract & Engage 1. Stand Out
- 17. #DYPBTO @Socially_Good FAMILIAR? EVERY 2 seconds a new person joins LinkedIn “I started my LinkedIn profile…but never finished it.” “I have a profile, but nothing ever happens because of it” “My profile is out of date/embarrassing/boring”
- 19. #DYPBTO @Socially_Good Get Found – Headline
- 20. #DYPBTO @Socially_Good 1. Get Found - Headline 1. Showcase your specialty, value proposition, or your “so what?” 2. Speak directly to the audience you want to attract 3. Be specific 4. Get your KEYWORDS in there 5. Be creative!
- 21. #DYPBTO @Socially_Good Now YOU try! 120 characters More than a job title Showcases your VALUE
- 22. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Users with complete profiles are 40 x more likely to receive opportunities through LinkedIn
- 23. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Your industry and location An up-to-date current position (with a description) Two past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections What makes your profile complete?
- 24. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Who is this person?
- 25. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Party picture!
- 26. #DYPBTO @Socially_Good Get Found – Profile Picture Can’t see his face
- 27. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Trouble following instructions?
- 28. #DYPBTO @Socially_Good How To Be Better • Be solo • Dress for the job you want • Convey energy & personality • Posture Smile
- 29. #DYPBTO @Socially_Good#DYPBTO @Socially_Good • SEO rich keywords• Speaks to your audience• Showcases your knowledge THE SUMMARY SECTION
- 30. #DYPBTO @Socially_Good Attract & Engage Mistakes people make: Your summary reads like a dull resume Full of buzz-words Focus is on your job and not you as a rounded individual Out of date No easy way for people to get in touch with you
- 31. #DYPBTO @Socially_Good 3. STAND OUT
- 32. #DYPBTO @Socially_Good#DYPBTO @Socially_Good • Videos • Images • Presentations 3. Stand Out - LINKEDIN GOES VISUAL
- 33. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Which would catch YOUR
- 34. #DYPBTO @Socially_Good 3. Stand Out Status updates: • Sector information • Show love and passion for your work / area of passion • Enable and encourage others • Deliver on your personal brand Today you’ll leave DYPB with a clear idea of what you should be communicating
- 35. #DYPBTO @Socially_Good 4. TIPS & TRICKS
- 36. #DYPBTO @Socially_Good Use online content curation tools • Google Alerts • Feedly • Scoop It
- 37. #DYPBTO @Socially_Good Use scheduling tools • Hootsuite • Buffer • Social Oomph
- 39. #DYPBTO @Socially_Good ALMOST ANYTHING YOU POST ONLINE CAN BE FOUND
- 40. #DYPBTO @Socially_Good MAKE SURE YOU CONTROL THE MESSAGE
- 41. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Winning in the workplace means know ing who you are , where your greateststrengths lie , & how to differentiateyours elf.
- 42. #DYPBTO @Socially_Good Socially Good: For People www.sociallygood.ca @socially_good fb.com/sociallygood
Editor's Notes
- The differences no longer exist – your personal life is now your public life……to a point!
- Take a few quiet moments now to think about YOU. What are five words you’d use to describe yourself? Write them down Now share them with the person next to you! Image Credit: http://www.flickr.com/photos/18619970@N00/8359237
- Write down 5 words that other people would use to describe you……. Share this with the same person afterwards. How did that feel? Same? Different? Interesting? Feedback to each other.
- Regardless of your politics and thoughts on this professional – Google show’s BAD stuff!
- LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving the businesses and individuals who have optimized their accounts correctly a leg up in using the service to find jobs, clients and more. How will you stand out, if you don’t care??
- Note this number down – make changes – check difference
- The vast majority of people on LinkedIn allow their headline to default to their current job title. What a snooze fest!
- QUESTION: how many of you think your job title defines your contribution to the world?
- Think about how you might rewrite your own LinkedIn Headline
- Lets talk about the REST of the profile now.
- To get the most of LinkedIn it IS important to complete all of these steps.
- QUESTION: Who hasn’t even bothered to fill this in? Biggest mistake of all – SEO, eye catching, prominence… who you were, who you are, where you are going! ITS NOT A RESUME!!!!! Anyone who still thinks LinkedIn is an online resume? Please leave ;)
- Stage 2
- Stage 3 – Stand Out
- Who hasn’t even bothered to fill this in?
- How often?? At Least 2-3 times per week
- To find content to share on your profile….
- So before you share information online, ask yourself these five questions. Is it . . . And if it’s not, you might want to think twice before sharing it. Image Credit: http://www.redbubble.com/people/scrabbler
- REMEMBER! Get educated about Facebook privacy settings!