3. TODAY WE
SEE WOMEN
running for president
taking a brave stands on
the refugee issue
leading multi billion dollar
companies
breaking world records
making world changing impact
9. PROGRESS IS
HAPPENING
IN 1998 ONLY 2 WOMEN WERE
CEO’S OF FORTUNE 500
COMPANIES, IN 2015 THAT
NUMBER HAS RISEN TO 27 CEO’S.
Fortune magazine, sept 15, 2015
10. “FEMALE FOUNDERS ON UPWARD
TREND ... IN 2009, 9.5%
STARTUPS HAD AT LEAST ONE
WOMAN FOUNDER. BY 2014 THAT
RATE HAS DOUBLED TO 18%”
TechCrunch, may2015
PROGRESS IS
HAPPENING
11. PROGRESS IS
HAPPENING
BELGIAN LAW PRESCRIBES THAT
BY 2017 EVERY STOCK MARKET
LISTED COMPANY MUST HAVE A
BOARD THAT CONSISTS OF AT
LEAST 1/3 WOMEN
12. “WOMEN RATED BETTER THAN
MEN ON 12 OUT OF 16
LEADERSHIP COMPETENCIES...
NYTIME
S
PROGRESS IS
HAPPENING
13. WOMEN ARE IMPORTANT TO THE HEALTH, THE ECONOMIC
SUCCESS AND THE SOCIAL STABILITY OF THE WORLD AT LARGE
14. AND WHAT’S THE BEST WAY TO START BUILDING ONE?
WHAT CAN A PERSONAL BRAND
DO FOR YOU
SHOW: MAD ME
N
15. Here’s the thing… Personal Brand.
Those words imply that people need to adopt
identities that are artificial and plastic and
packaged.
17. One of the fabulous things I’ve enjoyed about
my career is collaborating with so many
different leaders.
And without exception the successful ones
have always been comfortable in their own
skin.
18. RESILIENC
E
the ability to hang in there when things are difficult
is critical in a career, and if you’re spending every
hour of the day pretending to be someone you’re
not,
you’ll be exhausted and won’t have the energy
needed to face your real work.
19. On the flip side, if you’re genuinely excited about
what you’re doing, and have that light in your eyes,
it will attract other people to you,
and motivate them.
20. “
HOLD TRUE IF YOU’RE NOT CERTAIN YOU’LL BE EFFECTIVE?
HOW DOES THE RECOMMENDATION TO
BE YOURSELF”
M O V I E: THE A
RTI S T
21. Expressing a point of view is always legitimate, and
if you’re doing it because you’re genuinely passionate
about a topic, I don’t think anyone will have a problem
with that.
22. HOW WOULD YOU ADVISE PEOPLE WHO ARE NERVOUS ABOUT
PUTTING THEMSELVES OUT THERE AND MAKING MISTAKES?
MOVIE: SABOTAGE
23. “Carole, what do you think they’re going to do to
you?Take away your children?”
Regardless of the situation, if you’re really valuable
and you do a great job, you’re not going to get
killed.Take a chance.Just speak your mind.
There’s no bad outcome.
24. DOES A PERSONAL BRAND HAVE TO CHANGE AS YOU
BECOME MORE SENIOR?
MOVIE: PROMO PICTURE, MOVIE UNKNOWN
25. There’s a common misperception that you have to
take on a new persona when you enter the leadership
ranks: to become more restrained, intellectual,
cereb ra l .
26. Whatever humility or generosity or warmth made me
successful early in my career, I tried to keep when I
evolved and become senior executive and
entrepreneur.
28. YOUR PERSONAL BRAND NEEDS TO BE
Compelling
to your
audience
Au th en
tic
Consisten
t
Well-known
29. MOVIE: TARZAN
UNDERSTAND
TRIGGERS
Weak brands focus solely
on intellectual arguments.
Strong brands tap into
emotions the subject you
need to master is
psychology.
Become a student of it
30. SO WHAT DO YOU NEED TO DO TO MAKE IT HAPPEN?
HERE ARE SOME IDEAS.
31. WHAT IS PERSONAL
BRANDING? TELLS YOUR AUDIENCE 3
THINGS
• Whoyouare.
• Whatyoudo.
• Whatmakesyoudifferent;
or how youcreatevalue for others.
32. INCREASED CREDIBILITY
LEADERSHIP ROLE
ADDED PERCEIVED VALUE
ASSOCIATION WITH A TREND
ENHANCED PRESTIGE
MORE OF THE RIGHT KIND OF CLIENTS
INCREASED EARNING POTENTIAL
CONSISTENT FLOW OF BUSINESS
DRAWS BENEFICIAL PEOPLE
“TOP-OF-MIND” STATUS
WHY IT’S IMPORTANT.
33. HOW DO YOU USE
IT
TO INTRODUCE
YOURSELF
VERBALLY,
VISUALLY,
AND IN
WRITING.
TO CREATE AN
AURA ABOUT
WHAT YOU DO
AND HOW YOU
DO IT.
TO
DEMONSTRATE
TO OTHERS
ABOUT YOUR
BELIEFS,
VALUES, AND
ABILITIES.
TO CHANGE/
CLARIFY/CREA
TE
PERCEPTIONS.
TO
INFLUENCE
1 2 3 4 5
34. Rethink the way
you view your
career.
Ask yourself: What do I do that brings value?
What I am most proud of?
M O V I E: THE GREA T DI CTA
TO R
35. Authenticit
y
Anything other than the real you
won’tdo. Discover exactly what
makes you fascinating.
Build your brand on your true
strengths.
MOVIE: VERTIGO
36. Reassess your
loyalties.
Put loyalty to yourself first. Then be loyal to your team,
your project, your customers, and your company.
MOVIE: THE GODFATHER
37. Make yourself
visible.
Build your profile internally and externally. Ways to do this
includes networking, signing up for high-profile projects,
showcasing your skills in presentations or workshops,
writing for internal or external publications, volunteering
for committees or panel discussions at a conference.
MOVIE: THE INVISIBLE MA
N
38. Be
consistent.
Ensure that your message is consistent.
If it is erratic, it will undermine your efforts.
MOVIE: SINGING IN THE RAIN
40. Build and manage
your marketing
network.
Your friends, colleagues, clients and customers are an
important marketing vehicle for your brand. What is said
about you will determine the value of your brand.
KATHRINE SWITZE
R
41. Seek
feedback
It’s critical to keep checking the value of your brand.
This can be done by formal methods such as 360
feedback or informally, by asking people around you for
feedback.
MOVIE: UNKNOW
N
42. Reasses
s
Keep checking what motivates you. What’s your personal
definition of success? Write yourself a personal
statement about why you work and check it regularly.
MOVIE: DOUBLE INDEMNIT
Y
48. BRANDING IS ABOUT
YOU
•
A strong personal brand is not about
how long you’ve been building it, but
how well you’ve been doing it.
Like a great pair of shoes, it must:
•Make you feel powerful and happy •Fit
•Feel good
•Tell a story
50. GRAPHIC
DESIGN
Everything you create
should be presented
with class and
continuity. Develop a
tasty logo, color palette
and design standards
that reflect well on your
brand
S ee : www. duv a lunioncons ulting
. com
51. WHY EMPLOYERS SHOULD
CARE
Strong personal brands add value to corporate brands!
EMPLOYE
R
INCREASED ENGAGEMENT
LEVELS
PUBLICITY &
VISIBILITY
BUILD ORGANIZATIONAL
CREDIBILITY
HALO
EFFECT
EXPANDS
INFLUENCE
HUMAN CONNECTION TO THE
ORGANIZATION
53. 2. HAVE A
SPECIALTY
Specializing in a skill that is relevant to your field and
being vocal about that! will help you stand out in
thecrowd. Companies call this a point of differentiation.
Consider how your brand (in this case, you) is different
fromeveryone else “on the market”. Why should people
choose you over everyone else?
55. 3. WRITE YOUR
BIO Carole Lamarque
Founding Partner, Duval Union
Consulting
-Go-to-Market expert with a long track record in opening new, disruptive
markets (TelenetYelo), target new segments, launchinginnovations
and new technologies (Energy/Electrabel, Telecom/Belgacom,
Retail/Zalando), sharing knowledge with her clients.
-Strategic Marketing expert withDigital media at the center of the
Integrated Marketing Plan, with Influencer Marketing as a keysuccess
factor for new and installed markets.
-We sharpen and transform your marketing plans, implement new
trends and create your unfairadvantage. We think and strive like
business owners,so we are commitedtoresults.
-Proudly part of the VRT Expert Data base and StraffeMcommunity
LinkedIn :https://www.linkedin.com/in/carolelamarque
Twitter :https://twitter.com/caroberry
56. TAGLIN
E
I help people to transform their
businesses, their careers, and
their lives. –John Purkiss
Think of it like a signature. It should be sticky,
meaning stating it unexpectedly so it’s memorable.
Marketing pro with an eye for “I’m Robin Fisher Roffer… I reinvent
Innovation. –Carole Lamarquebrands and reignite professionals.”
I help people to clear their head
trash and find their mojo. And, once
they’ve found their mojo I help them
to set it on fire! –Alexia Leachman
57. KEYWORD
S
When surfers go a-
Googling, which words
will lead them to you?
Build a short list of the
most relevant keywords
and use them often
S ee : www. duv a lunioncons ulting
. com
58. 4. CREATE A BLOG
OR PERSONAL
WEBSITE
MOVIE: PA
N
59. BLOG
An insightful website is
the engine of your
personal brand. Your
blog is the fuel. You
need to start a blog,
and once you do,
there’s no stopping
S ee : www. duv a lunioncons ulting
. com
60. 4. CREATE A BLOG OR PERSONAL WEBSITE
S ee : www. duv a lunioncons ulting
. com
62. REGULAR
POSTS
Links generate about 50 % more clicks on your
content. It makes users curious and works
rewarding.
Moving visuals can boost your amount of shares
with 75 %. It works more appealing than a textual
post, if relevant of course.
A strong visual says more than 1000 words ever
will, dare to say less and show more. It eventually
generates 98 % more reactions.
Don’t make them too complicated
Make it relevant
Don’t show “movies”, show
“trailers”
•
•
•
66. 9. SAY
NO
Now that you have your personal brand in place, protect it.
Say no to opportunities, projects, freelance work, orsocial
media posts that are not aligned with your brand.
67. 10. DO GOOD WORK
& LIVE YOUR
VALUES
MOVIE: SILK STOCKING
S
68. 10. DO GOOD WORK & LIVE YOUR
VALUES
Your work and actions speak volumes about your personal
brand and you, as an individual. You can say you
holdcertain values, but your actions, your experience, and
your words have to embody them.
69. 5
QUESTIONS
QUESTION #1 :
QUESTION #2
: QUESTION
#3
: QUESTION
#4: QUESTION
#5 :
What are your goals?
What do you value?
What are you passionate about?
What motivates you?
What makes you remarkable?
70. 5 STEPS
STEP #1 :
STEP#2
: STEP#3
: STEP
#4
: STEP#5
:
Take Inventory
Develop a (Brand) Plan
Craft Your Identity
Choose the Right Tools & Channels
Measure & Repeat
71. 5
RULES
RULE #1 :
RULE#2
: RULE#3
: RULE
#4
: RULE#5
:
Be Diligent
Be
Consistent
Be Relevant
Be
Interesting
Be Yourself
