The document discusses harnessing the power of social media for small business marketing. It recommends (1) understanding what social media marketing is and that it allows for interactive communication and sharing, (2) being authentic as social media reflects real life, and (3) following the informal rules that each platform has its own guidelines. It also notes that social media requires ongoing interaction and setting achievable goals to avoid burnout.
The Secret to Home Based Businesses - Please share this. This will help anyone looking for additional income or added health in the network marketing industry.
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
A seminar for LUISS Business School about social networking for business success. Five steps and a final action plan.
Contact me if You like to have this seminar in Your company or university.
The Secret to Home Based Businesses - Please share this. This will help anyone looking for additional income or added health in the network marketing industry.
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
A seminar for LUISS Business School about social networking for business success. Five steps and a final action plan.
Contact me if You like to have this seminar in Your company or university.
Bradford l. huebner lead generation success is within your graspBradfordhuebner
Bradford L. Huebner Skilled tips provider. Are you a business owner? If you are, then you're aware of how important lead generation is to your business. If you don't get new leads, then your business starts to get flat and stagnant, when instead you need it growing. What follows are some great techniques to help you create new leads.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Bradford l. huebner use this great tips about lead generation to help you bet...Bradfordhuebner
Bradford L. Huebner Professional tips provider. You know how important customers are if you're a business owner. The methods you get them to come to you also drive your success. You must be able to locate those new customers by practicing good lead generation techniques. If you need to know about lead generation, continue reading.
This slide show is part of the Open Social Media Initiative.
Do you know what it means to be a social business? Do you know the steps to take to get there? This slide show will show you how, with examples.
`Remove Unprofitable Products and Services. The products or services with the highest gross profit margin are the most important to your business. ...
Find New Customers. New customers can help grow your business. ...
Increase your Conversion Rate. ...
Review Current Pricing Structure. ...
Reduce your inventory. ...
Reduce your overheads.
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
Bradford l. huebner lead generation success is within your graspBradfordhuebner
Bradford L. Huebner Skilled tips provider. Are you a business owner? If you are, then you're aware of how important lead generation is to your business. If you don't get new leads, then your business starts to get flat and stagnant, when instead you need it growing. What follows are some great techniques to help you create new leads.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Bradford l. huebner use this great tips about lead generation to help you bet...Bradfordhuebner
Bradford L. Huebner Professional tips provider. You know how important customers are if you're a business owner. The methods you get them to come to you also drive your success. You must be able to locate those new customers by practicing good lead generation techniques. If you need to know about lead generation, continue reading.
This slide show is part of the Open Social Media Initiative.
Do you know what it means to be a social business? Do you know the steps to take to get there? This slide show will show you how, with examples.
`Remove Unprofitable Products and Services. The products or services with the highest gross profit margin are the most important to your business. ...
Find New Customers. New customers can help grow your business. ...
Increase your Conversion Rate. ...
Review Current Pricing Structure. ...
Reduce your inventory. ...
Reduce your overheads.
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business
First you need to understand what social media is and how it works, it works through the ability to share. You are communicating with your clients the same message you are in “real life” in any other marketing form The better you understand traditional marketing, the better you will do with social media marketing. Use social media as part of your marketing plan and set goals. What does this mean for small businesses? It means you can do it.
Second you need to keep in mind that social media is real life, and it is fairly permanent so be careful of what you put out there. If you are not comfortable walking up to a client and saying something out loud, don’t post it on your social media account. Be professional, overly polite (don’t let other people assume anything negative from your messages) and be authentic. Be who you really are, it’s much easier than trying to create a persona. Represent your company as true to the brand as possible and demand the same of your employees. If you have other people managing your social media accounts, put your expectations and guidelines in writing.
The third part to understanding Social media marketing is that to successfully participate you have to know the informal expectations of participants Facebook is like a pub, it’s an informal place to talk casually with people and get to know them on a more personal basis. Your conversations can run the gamut from weather to jokes to your favorite band and when you see a friend across the room you invite them to your table. LinkedIn is like a trade show, depending on the group it can be relaxed or stuffy but it is for business professionals to connect and talk about business. You don’t need to share a funny story about your dog. You don’t want to be scribbling your name and number on scrap paper for everyone you meet, you will look unprofessional. Twitter is like a cocktail party, energetic, fast paced and many conversations happening all at once. You can jump around and mingle but you rarely get into a deep conversation, you take it to a quieter room (ie email). You also might share the information you just learned from the previous conversation with the next people you run into. You always bring a hostess gift or something to share at the party, ie a bottle of wine. Blogging is like giving a presentation at a conference. You want people to be engaged and entertained and you can encourage them to approach you with questions after the presentation and you want to provide them with a leave behind that they can share with others.
Social media is a tool in your marketing toolbox, just like a brochure or commercial or newspaper ad. If you have a bad brochure it does you no good, if you have a bad social media presence it does you no good. Social media marketing is only as good as you make it. Chances are you’re not going to out-do the big players on social media, but you can compete right along with your off-line competitors. You want to be efficient and make the most of the time you put into your efforts, use tools like Hootsuite to help schedule in advance. It’s not a billboard that you put up for 6 months and never update. The success of social media is in participating and engaging your customers
That's why you're in business: so more and more customers can find you, buy from you and tell everyone that they know how great you are. Chances are your customers are already using social media for personal reasons and they may already be talking about your company. If Facebook were a country it would be the third largest in the world. In marketing you want to go where the customers are, the customers are on social media. This is word of mouth times thousands.
Charmin released an iPhone app called, Sit or Squat , which allows you to locate, rate, comment on and even add the whereabouts of a clean public toilet. The feature-rich application also allows you to narrow your search to bathrooms that have a baby-changing station (as one of many examples). This crowd-sourced initiative has been downloaded millions of times. Charmin is enabling and empowering people like you and me to share with the intent of having a better bathroom experience (with the hope you'll consider buying Charmin toilet paper as you make your way through your grocer's aisle). http://www.youtube.com/watch?v=yuthD3DIodc
Traditionally companies would put an ad out there, people would see it and slowly become aware of a product. Then they would start to think “Maybe I need something like that” and they would develop a preference for a particular brand based on those ads or maybe by what they heard from a friend over coffee. Then they decide to purchase the product and they love it so they buy it again.
Of course marketing and sales go hand-in-hand and the marketing funnel directly relates to the sales cycle. Your goal is to move your prospects to your customers and hopefully to evangelists. (The people who love your product or service so much that they tell everyone to go out and get it.) This would be me with a Mr. Clean Magic Erasers! I love them, if you haven’t tried it go out and buy one, buy a pack. Pepsi vs Coke
The path gets more complicated now that people are involved with social media. Even if you are not out there talking about your brand, someone else might be. Prospects still see advertisements but they also see unsolicited advice from friends posted on facebook and since facebook is now tied in to amazon.com they can read peer reviews from people they’ve never even met. That content is user-generated so the companies don’t even have to do anything. They also see ads on the side of the page that tell them about the competition. Eventually a prospect becomes a buyer, but they may also become a contributor, someone who will hopefully be an evangelist for you. - 90% of consumers trust peer reviews -14 % trust advertisements
These are the social media sites and what they are used for. It is overwhelming and it’s a year old so it’s already out-of-date, Google+ isn’t on here but it will be a big player going forward.
Even if you don’t think you’re ready to create original content for social media or even interact in conversations you should at least start listening to the conversations and see what people are saying. - if people are talking about you, you want to know. If it is good, you want to thank them. If it is bad, you want to change/control the conversation.
Google alerts, set up a key word search for example “North Dakota Young Professionals” so that when a blog post or news article or forum mentions your keywords you will be notified. Can set up notifications to be emailed 1 a day, 1 a week, etc (does not need to be a gmail account) free
Google reader simplifies the blog world, rss feed collector. Choose 3 or 4 blogs (or more) you think might be interesting, related to the fields you work in and then add them to your subscriptions. Then you can log in and read all the articles in one location rather than having to visit a bunch of sites every day. (must have google account) free
Hootsuite, great tool to use for posting to facebook, twitter, linkedin, wordpress, myspace, foursquare, etc but you can also use it to listen for keywords and follow conversations, particularly twitter (free and advanced paid version)
You want to establish yourself as an expert in your industry without saying “Buy our product, it’s great”. This is the hardest part for traditional marketers to understand, although many of the same goals and objectives are relevant – the approach is different. People know when they are being sold to and they don’t like it.
This is a screenshot of the NDYP facebook page if you are not a fan of it. Notice our goal is to increase awareness by asking people to like the page. This generates news on their friends pages and spreads awareness. This is important because very few people ever visit a company facebook page more than once. They will visit it and forget or visit and like and then read the posts on their wall. *Note about posts, three factors play into whether or not your post shows up on someone’s page 1. how often they have liked or commented on your posts in the past 2. how often other people like or comment on your posts 3. how recently the item was posted. So the top ranked posts default to be shown on an individual’s wall. Users can change to most recent or show only certain types of posts but few ever do. How do you get them to like your posts or comment on your posts? Say something interesting, not a sales push. I would say about 1/3 of your content can be directly related to talking about your good/service. For instance “Summer is here and it’s time to break out the sandals so stop in for a pedicure. Don’t your feet deserve some TLC?” 1/3 about things loosely related to your industry “What’s your favorite summer scent and then do a poll 1.lavendar 2.vanilla 3.lemongrass 4.other” and 1/3 completely random “Wow it’s hot outside, hope you’re staying cool today!”
Ask your friends and family to become fans first, chances are they are excited to help promote you. Let your current customers know you are on Facebook with a sign on your window or by the register, chances are they will add you without hesitation Add your facebook address to your business cards, flyers, print ads, etc to reach a bigger crowd. In May Facebook changed the rules for promotions yet again, if you are going to try to run a facebook promotion campaign do some research first. Can’t have people like your page to enter a contest. After awhile, with good content, your followers will grow organically
We all know the old method of Cold Calls, anyone here like doing cold calls? I don’t.
http://youtu.be/B6kbHR403JU This is where you get to prove your professional worth. Get recommendations, give recommendations, post in groups, answer questions, search for the connections you want to make and ask for introductions.
We all know it’s cheaper to keep the customers you have than to generate knew ones, so what can you offer your current customers to keep them coming back. Happy customers make fewer calls to customer service, buy more and tell friends.
Facebook Customer Service story. Pottery Barn proves that exceptional customer service online doesn’t always translate offline. One customer, Jennifer Hellum, sought customer service after the glass top on her Pottery Barn table shattered in the extreme Arizona heat last summer. Calling the customer service line and the store where she bought the table didn’t get her anywhere. A few weeks later, she posted photos of the tabletop explosion on Pottery Barn’s Facebook fan page. Within 30 minutes she had a call from a customer relations representative who worked with her to find a new tabletop and reimbursed her for it. If Pottery Barn wasn’t online listening this could have spiraled – “don’t buy Pottery Barn furniture, it breaks in heat” and they may never would have known why sales were falling.
Make your content easy to share, don’t block sharing or require log-ins to reach important info. Thank your evangelists and give them tools to do your selling.
-Notice who it is posted by, not Windows. -Other people are now saying why they like it -Even have someone making their own video response -There are dislikes and that’s okay, there are dislikes offline. Now at least you have a measurement of how many people you need to convert. They may have even provided some comments on how you can convert them! http://www.youtube.com/watch?v=9V7NoRjI0H0
If you have a fear that someone is going to say something bad about you, realize that they are going to say those things regardless of whether or not you are involved online. If there are that many people talking bad about you, perhaps you need to look deeper into your business practices.
Measuring is one aspect we didn’t delve into but all social media has measurement tools, google analytics, facebook insights, youtube insights, hootsuite has tracking data. Keep track of what works and what doesn’t but remember that marketing results take time. How long does a yellow pages ad take to generate foot traffic? Social media will be faster than that if done right.