Darren grew up in Pennsylvania and currently lives in Florida. He participated in marching band and indoor percussion in high school, which helped develop his outgoing personality. He is studying sportscasting at Full Sail University with a goal of becoming a play-by-play announcer. His skills include using social media and Adobe Creative Cloud. His short term goal is to intern at NFL Films in 2022 to gain experience and make connections in the industry.

1. PERSONALBRANDEXPLORATION
DARRENHEALEY
Project & Portfolio I: Week 1
FEBRUARY 1ST, 2021

2. Darren grew up in Drexel Hill,
Pennsylvania, which is about 25 minutes
outside of Center City Philadelphia. He is
the middle of three children, and is
currently residing in Winter Park, Florida.
While attending Upper Darby High School,
Darren participated in both the marching
band and the indoor percussion programs.
While marching, he quickly rose to the
ranks of section leader for the front
ensemble. He attributes his outgoing,
entertaining, and teacher-like personality
to his marching arts experience.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Talk Show Host/Panelist
• Play-By-Play Announcer
• TV Sports Analyst
ENTERTAINER ARCHETYPE -
brings sports to life in an
expressive, enthusiastic style. Using
comedy and just being myself, I
bring an amusing, energetic, and
giddy feeling to all of my listeners.
On-Air Personality for Sports Networks
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 70% Male,
26-41 years old, Predominately
White and Asian-American, Full
Bachelors’s Degree, Located in
the Greater New York City Area.
• PSYCHOGRAPHICS:
Supporters of their Alma
Mater’s. Enjoys sports and
various kinds of news, Boosters
of multiple kinds of charities.
• IDEAL AUDIENCE MEMBERS:
Kirtan Desai - Manager of Talent
CBS Sports
• Kaley Campen - Player and Talent
Relations NFL Films
Recruiters & Hiring Managers at CBS, FOX, and NBC
TARGET AUDIENCE

5. GOALS
Short Term: Internship at NFL Films (2022)
• By this time, I a hoping to get my feet wet within the
industry at make at least 100 connections. I will also
use this time to save up money for my next endeavor
Mid Term: Be Operating my own Media Company
(2027)
• By this time, I will be a couple of years into owning
my own media company, with it being my steady
job. I intend to be making over six figures at this
time, while having multiple connections and the
ability to endorse workers for future jobs
Long Term:Play-By-Play Announcer for NFL and MLB
(2037)
• By this time, I plan on being a successful PXP
announcer. I plan on being one of the top
announcers for a station, and have an extremely
large network at my disposal.

6. SKILLSANALYSIS
NotableSkills&CurrentProficiencies:
NotableSkillsREQUIREDinTRADE&CurrentProficiencies:
Marimba 60%
Computer Hardware 70%
Leadership 90%
File Organization 95%
SOFT
HARD
Adobe Creative Cloud 70%
Technical Directing 65%
Creative Writing 60%
Social Media Managing 50%
SOFT
HARD

7. I will help sports fans better
understand the game they are
watching by providing entertaining
and informative commentary.
PROMISE

8. CREDENTIALS
WorkExperience:
• Wait staff worker at Dunwoody
Village
• Front Ensemble section leader for
Upper Darby High School Marching
Band and Indoor Percussion
Education:
• General Industry Safety and Health
10 Hour, OSHA
• Sportscasting, B.S., Full Sail University 2022
VolunteerWork:
• Meals for the Homebound 2017-2019

9. COMPETITION
K.J.Doyle
IndustryExperience:
• None
Education:
• Full Sail University 2020-2022
LeadershipExperience:
• Editor-In-Chief at Guy Boston Sports
SkillsandProficiencies:
• Social Media Managing
• Playback
DarrenHealey
OverallOnlinePresence:
• Fewer than 20 connections, stock banner, semi
professional head shot. Very few details to the
profile, no articles posted. Very active on social
media, non-customized URL
• Grade: Poor-Average 45 out of 100
IndustryExperience:
• None
Education:
• Full Sail University 2020-2022
LeadershipExperience:
• Upper Darby Marching Royals FE Section Leader
(2018-2020)
• Upper Darby Indoor Percussion FE Section
Leader (2018-2020)
• Owner of NFL News Today
SkillsandProficiencies:
• Adobe Creative Cloud
• Social Media Managing
• Creative Writing
OverallOnlinePresence:
• Less than 10 connections on LinkedIn,
customized banner, semi-professional headshot.
Moderate details to the profile, no articles posted.
Semi-active on social media, non-customized
URL
• Grade: Poor-Average 55 out of 100

10. COMPETITION
BrandonPerna
NoteworthyExperience:
• Owner of ‘That’s Good Sports’
• Executive Producer at BSNDenver.com
DarrenHealey
IndustryExperience:
• 10+ Years
Education:
• Arts Institute of Colorado 2003-2006
OverallOnlinePresence:
• Over 500 connections, customized banner,
professional headshot. Outstanding details to
profile, many articles posted. Very active on social
media, non-customized URL
• Grade: Superior 98 out of 100
IndustryExperience:
• None
Education:
• Full Sail University 2020- 2022
LeadershipExperience:
• Upper Darby Marching Royals FE Section Leader
• Upper Darby Indoor Percussion FE Section
Leader
• Owner of NFL News Today
SkillsandProficiencies:
• Adobe Creative Cloud
• Social Media Managing
• Creative Writing
OverallOnlinePresence:
• Less than 10 connections on LinkedIn,
customized banner, semi-professional headshot.
Moderate details to the profile, no articles posted.
Semi-active on social media, non-customized
URL
• Grade: Poor-Average 55 out of 100
SkillsandProficiencies:
• Video Production - 50 endorsements
• Video - 46 endorsements
• Post Production - 43 endorsements

11. BRANDPOSITION
For sports fans who crave online content, I
provide multiple different kinds of videos
and posts to entertain and inform because
we need to change the way we consume
media.
“NFLNEWSTODAY”

12. NETWORKING&MARKETING
IndustryEvents&Organizations
• How to Make Creative Stand-ups in Local TV
• Dan Patrick Feedback Sessions
DigitalMarketing
• PrimaryContent: I make entertaining NFL videos on a variety
of topics. Along with interactive and informative
Instagram
• PrimaryTools: I am very active on Instagram, Twitter,
YouTube, and Tik-Tok. I post semi-daily videos and
photos to all of those sites.
• Website: My website will be a more professional, organized
way to find some of my best content and to learn more
about myself.
Picture of You
Goes Here

13. PROFESSIONALDEVELOPMENT
Mentor
• Eric Rutledge
Associate Course Director at Full Sail University
Former Director at Golf Channel
FormalEducation
• Sportscasting Bachelor’s of Science; Full Sail
University 2022
TechnicalSkills
• Social Media Marketing - May 2022
• Technical Directing/Board Operating - May 2022
• Camera Operating - May 2022
SoftSkills
• Leadership - May 2022
• Networking - May 2022
• Deadline Meeting -May 2022

14. DarrenHealey
No decent sports content on the Internet?
Well I’m here to change that. My content is informative, interactive,
and entertaining for all!!!
“

15. REFERENCES
SDI Productions. (2020). Tv Talk Show [Photo]. Talk Show.
https://www.gettyimages.com/detail/photo/sports-
commentators-wearing-headsets-reporting-from-royalty-
free-image/169969699?adppopup=true
VM. (2020). Sportscasrers [Photograph]. GettyImages. https://
www.gettyimages.com/detail/photo/celebrity-talk-show-
royalty-free-image/883156912?adppopup=true
Quick Search. (2021). Onet Online. https://www.onetonline.org/
CBS Sports. (2022). LinkedIn. https://
www.linkedin.comcompany/cbs-sports-page/
NFL Films. (2021). LinkedIn. https://www.linkedin.com/
company/nfl-films/about/