This document is Jeff Ousley's personal brand exploration project for a sports broadcasting program. It outlines his background growing up playing sports in the Bronx, his core values of honesty and hard work, and his goal of becoming a play-by-play announcer or producer at ESPN. It identifies his target audiences and outlines short, mid, and long-term career goals. Sections also assess his skills, experience, online presence compared to competitors, and plans for professional development and networking in the sports media industry.

1. PERSONAL BRAND EXPLORATION
Jeff Ousley
Project & Portfolio Sports Broadcasting & Media Science I: Week 1
January 8, 2023

2. I was born and raise in The Bronx, NY grow up
playing sports like Basketball, Baseball and
Football. I am honest, trustworthy ,hardworking
and like to see everyone around me being
successful.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Title -Play by Play
Announcer
• Associate Producer
• Head of Sports Culture and
Product Content Experience
I am Creator which is being
inventive, unique, vibrant and
inspire creativity to everyone around
me. I like producing ideas and
concepts for added content and
involve other content creators with
the opportunity to be involved.
[Sports Broadcasting] for [ESPN]

4. Sports Broadcasting
TARGET AUDIENCE
Donna
Young
Outreach Plan:
• Attending Full Sail.
• Reach out by email to ask for summer intern ship.
• 2 years into my time at Full Sail apply for a summer
internship.
PROFILE
PICTURE Sr Manager HR Integration-
HR PMO at The Walt Disney
Company at ESPN
Taylor Monti
Outreach Plan:
• Graduate from Full Sail.
• Apply for on air personality job online.
• Spend four or five years at the position just hired.
PROFILE
PICTURE
Talent Acquisition at ESPN
Outreach Plan:
• Complete the four to five years with ESPN.
• Apply for a director producing job at ESPN.
• Producing shows at ESPN.
PROFILE
PICTURE
Jordan Taylor
Associate
Director at ESPN

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Focus on building my personal brand by increasing
over hundred thousand follower on all social media
platforms and increasing , I will increase my LinkedIn
connections by 20% by January 1, 2024.
Mid Term: (2027)
• Become a on air personality and production director
to bring new content for ESPN and having my own
show on ESPN.
Long Term: (2031)
• To start my own network and create and produce
content.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Detail Oriented
SOFT
HARD
Novice Adept Expert
Interpersonal Skills Novice / Adept / Expert
Strong Written Skills Novice / Adept / Expert
Strong Knowledge of Sport Novice / Adept / Expert
Work in “fast pace
environment”
SOFT
HARD
Novice / Adept / Expert
A Self Starter Novice / Adept / Expert
Ability to work in a team setting Novice / Adept / Expert
Ability to receive Criicism Novice / Adept / Expert

7. I create content to help others achieve their
goals ____ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• President of the Sport Club
• Columnist for the school paper
Education:
• Bachelor Degree Full Sail University
• Sports broadcasting Media Science B.S., Full Sail University (2025)
Awards:
• Students of the month award.
• Internship at ESPN
• Volunteer work at Fox Sports
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Robert Herron
Industry Experience:
• Associate Producer | NFL Monday
Night Countdown
Education:
• Mississippi State University
Leadership Experience:
• Production Assistant
• Content Associate
Skills and Proficiencies:
• Creative
• Manage time
• Working with writers
Jeff Ousley
Overall Online Presence:
• 500 connections, image customized, has a professional
headshot, has a lot of info on his profile. active on all
social media platforms, and LinkedIn URL on his page.
• Grade: Good 9 out of 10
HEADSHOT HEADSHOT
Industry Experience:
Content Creator
Education:
• Current Student at Full Sail university
Leadership Experience:
• Podcaster
• Own YouTube channel
Skills and Proficiencies:
• Creative
• Ability to make others great
• passionate
Overall Online Presence:
• No connections, have a headshot, not very detailed on
my profile, no published articles, but active on other
social media, and my LinkedIn URL not customized
• Grade: Poor, 2 out of 10

10. COMPETITION
Tatiyana
Smallwood
Jeff Ousley
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Associate Producer at ESPN
Education:
• University of Central Florida
Leadership Experience
• Associate Producer
• Production Assistant
• Content Associate
Skills and Proficiencies:
• Scripting
• Video Editing
• Head of Video Production
Overall Online Presence:
• 500 connections, yes has banner image customized,
has professionalism headshot, Very detailed on the
profile?, no published articles, very active on social
media, and yes their is LinkedIn URL customized
• Grade: Average, 8 out 10
Industry Experience:
• Content Creator
Education:
• Current Student at Full Sail
Leadership Experience:
• Podcaster
• Own YouTube channel
Skills and Proficiencies:
• Creative
• Ability to make others great
• passionate
Overall Online Presence:
• No connections, have a headshot, not very detailed on
my profile, no published articles, but active on other
social media, and my LinkedIn URL not customized
• Grade: Poor, 2 out of 10

11. BRAND POSITION
I believe people in these times want to see want
to hear and see good content weather it tv, radio
and movies. I believe in putting in hard work to
make my costumers happy and most importantly
listen to the costumers because they are always
right. Buy listening to the people and coming up
with great ideas can take me far.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• VidSummit
‣ April 4th 2024 | Las Vegas
• VidCon
‣ June| 14 2025New York
• Playlist Live
‣ September 1st 2026 | LOCATION
Digital Marketing
• Primary Content: Will create show for fathers, relationships,
religion, mental health and sports
• Social networks like online streaming tv, YouTube, and
Facebook . Every week content will be made.
• Website: Reach to different marketing companies, local and
major new outlets
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a Broadcaster like Stephen A Smith What
experience he is on one of the number one show First
Take and creating his own show on ESPN.
Formal Education
• Sport broadcasting Media
Technical Skills
• Costumer service -Building a Chatbot June 2023
• Data science- Python , April 2024
• Classification- TensorFlow September 2025
Soft Skills
• Creating applications, May 2024
• Forecasting sales- Neural networks March 2025
• Splunk technology August 2026

14. Jeff Ousley
You know how most company are running out of Ideas? I am a
Content Creator what I do is come up with great idea for
content. that makes it easy big companies to update their roster
of shows that are not doing well for the network. I have great
Ideas that I can create to bring mor views and money to the
company.
Picture of You
Goes Here

15. REFERENCES
Glass Door, [2022
] https://www.glassdoor.com/Job/sports-broadcaster-jobs-
SRCH_KO0,18.htm?context=Jobs&clickSource=search
O-NET (2023.
https://www.onetonline.org/link/summary/27-3011.00
Tatiyana smallwood (2020).
https://www.linkedin.com/in/tatiyana-smallwood/
Robert Herron. (2021).
https://www.linkedin.com/in/robert-herron/
Jordan Maritay (2021).
https://www.linkedin.com/in/jordanamaritaylor/
Sports casterlife, 2023. https://www.sportscasterlife.com/7-
essential-skills-for-working-in-sports-
media/#:~:text=7%20Essential%20Skills%20for%20Working%
20in%20Sports%20Media,different%20areas%20of%20the%2
0industry.%20...%20More%20items
Vidooly events 2023.https://vidooly.com/blog/events-for-video-
content-
creators/#:~:text=Top%2010%20events%20for%20video%20c
ontent%20creators%201,trends.%20...%208%208.%20DigiPu
b%20...%20More%20items
Upgrade. (2017). https://www.upgrad.com/blog/hottest-tech-
skills/