2. Born in Raleigh, North Carolina, Donelle Farrar grew up
watching his father make his career in television and
broadcasting on our local TV station WRAL-TV5. He
would share his dreams of having his own network and
creating the latest content for others. So, at the rip age
of 47 Donelle decided to help his father make that
dream come true, and together they would create a
digital network that would focus on Historical Black
Colleges and Universities (HBCU).
The true mission of the network is to showcase talent
within the HBCU community that is often underserved.
With this platform, both Donelle and his father have
control of the narrative and content being shown.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Producers and Director
• Advertising and Promotions Manager
• Film and Video Editor
HERO ARCHETYPE - Having the ability
to always make my message clear to my
audience. Knowing my brand will be
unconsciously desirable. Having the
ability to attract and convert more
customers.
Producer/Creator for Digital Streaming
4. COMMISSONARS of HBCU CONFERENCE
TARGET AUDIENCE
JACQIE McWILLIAMS
Outreach Plan:
• Contact by email @ CIAA.com
• Contact through phone contact: (704)910-2133
• Central Intercollegiate Athletic Association
7422 Carmel Executive Dr. Suite 300
Charlotte, N. C. 28226
CIAA COMMISSIONER
Sonja O. STILLS
Outreach Plan:
• Contact by email @ MEACSPORTS.com
• Contact through phone contact: (757)951-2055
• Mid-Eastern Athletic Conference
2730 Ellsmere Avenue
Norfolk, Virginia 23513
MEAC COMMISSIONER
CHARLES
McCLELLAND
Outreach Plan:
• Contact by email @ SWAC.org
• Contact through phone contact: (205)251-7573
• Southwestern Athletic Conference
1101 22nd Street South
Birmingham, Alabama 35205
SWAC COMMISSIONER
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• To have Tri-Ad Broadcasting Network (TBN) fully operational
and running.
‣ Specifically, have fully staffed personnel producing,
creating, and writing show programs for the network.
Mid Term: (2027)
• Having advertisement invested into the network.
‣ Specifically, major company brand such as Nike, Dicks
Sports, Gatorade, and Powerade sports drinks.
Long Term: (2030)
• To have major sports network looking to partner with TBN.
‣ Specifically, NBC Sports, ESPN, FOX Sports and CBS
Sports network.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphics or photo imaging software
SOFT
HARD
Novice / Adept / Expert
Video creation and editing software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Music or sound editing software
SOFT
HARD
Novice / Adept / Expert
Web platform development software Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
7. I will help HBCU athletes get exposure by
delivering cutting edge content while
making sure my community is well
represented.
PROMISE
8. CREDENTIALS
Work Experience:
• Post 5 at WRAL-TV5; Internship
• Worldwide Streaming Network (WSN);
Sales Rep
Education:
• Needham B. Broughton H.S.
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Tarheel Challenge Academy; Mentor
9. COMPETITION
Chris Zaiontz
Industry Experience:
• Wizard Broadcasting
Education:
• Northwest Vista College
• Smithson Valley High School
Leadership Experience:
• Wizard Broadcasting, Founder
• CZ Digital Media, LLC, Founder
Skills and Pro
fi
ciencies:
• Digital Photography
• Digital Video
• Video Productions
Donelle Farrar
Overall Online Presence:
• 500 + connections, Yes, banner image is customized,
Yes, he has a professionalism of headshot, profile, Yes,
his profile is very detailed. No, published articles. Yes,
he is active on other social media, Yes, his LinkedIn
URL customized.
• Grade: Superior, 100 out of 100
Industry Experience:
• Tri-Ad Brocasting Network
Education:
• Full Sail University
• Needham B. Broughton H.S.
Leadership Experience:
• Tarheel Challenge Academy
Skills and Pro
fi
ciencies:
• Strategic Planning
• Operations Management
• Networking
Overall Online Presence:
• 14 connections, Yes, banner image is customized, Yes,
professionalism of headshot, somewhat detailed
profile, yes, Podcast, Yes, active on Facebook , No,
LinkedIn URL is not customized
• Grade: Poor, 40 out of 100
10. COMPETITION
Charlie Helms
Noteworthy Experience:
• Worldwide Streaming Network, CEO
• Business Development Manger, Right Focus
Management
Donelle Farrar
Industry Experience:
• CEO at WSN LIVE
Education:
• Provine High School
Skills and Pro
fi
ciencies:
• Strategic Planning
• New Business Development
• Entrepreneurship
Overall Online Presence:
• 500+ connections, WSN banner, He has a professional
headshot, profile is very detailed, Yes, published
articles, Yes, active on other media, Yes, LinkedIn URL
customized.
• Grade: Superior, 100 out of 100
Industry Experience:
• Tri-Ad Brocasting Network
Education:
• Full Sail University
• Needham B. Broughton H.S.
Leadership Experience:
• Tarheel Challenge Academy
Skills and Pro
fi
ciencies:
• Strategic Planning
• Operations Management
• Networking
Overall Online Presence:
• 14 connections, Yes, banner image is customized, Yes,
professionalism of headshot, somewhat detailed
profile, yes, Podcast, Yes, active on Facebook , No,
LinkedIn URL is not customized
• Grade: Poor, 40 out of 100
11. BRAND POSITION
Donelle and his father wants to be the first black
owned sports network that will provide unique
production and content in a digital streaming
format for HBCU colleges and universities.
DONELLE FARRAR
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Alvin R. Midget Classic - Shaw vs. St. Aug
‣ Nov. 2023, Raleigh, NC
• CIAA Tournament
‣ February 2024, Baltimore, MD
• SWAC/MEAC Challenge
‣ August 2023, Atlanta, GA
Digital Marketing
• Primary Content: Produce content that involves highlights
of events carried on by each unive rsity. Attract major
advertisers to the schools sports program. Make clear and
cutting edge content for each of HBCU schools.
• Primary Tools: Utilize campus social networks or online
tools such as FaceBook, Instagram, and Twitter to promote
upcoming sporting events. Once a week a post will be
created. Posting of Facebook and Instagram with video/
pictures.
• Website: I will use my digital portfolio to portray my
experience, education, and skills. Use the site to show my
content I’ve produced and written. Invite and share the
site.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan on using my father as my mentor. He has 33yrs
within TV and Network industry. January 2023
Formal Education
• Sportcasting Bachelor Degree April, 2025
Technical Skills
• Desktop publishing software - Adobe Indesign, April
2025
• Document management software - Adobe Acrobat,
April, 2025
• Electronic mail software - Microsoft Outlook, April 2025
Soft Skills
• Negotiation skills, LinkedIn Learning, April 2024
• Management of Personnel Resources, LinkedIn
Learning, April 2024
• System Analysis, LinkedIn Learning, April 2024
14. Donelle Farrar
Far to long have HBCU’s been underserved and
ignored to some extent. Well, what I do is give them a new face to their
hidden talents. In fact, I provide a clear platform that highlights the
untapped talent that often gets overlooked.
“
15. REFERENCES
Central Intercollegiate Athletic Association (CIAA). (2023).
Images/Resources https://theciaa.com/
Helms, Charlie (2023). Charlie Helms LinkedIn profile.
Retrieved June 4, 2023 from http://linkedin.com/in/charlie-
helms-ba553978
LinkedIn Learning. (2023). Courses. https://www.linkedin.com/
learning
McClelland, Charles. (2023). Commissioner. Southwestern
Athletic Conference (SWAC) Mid-Eastern Athletic Conference
(MEAC). (2023). Images/Resources https://meacsports.com/
splash.aspx
Stills, Sonja. (2023) Commissioner. Mid-Eastern Athletic
Conference (MEAC)
https://www.google.com/search?
Southwestern Athletic Conference (SWAC). (2023). Images/
Resources https://swac.org/
Williams, Jacqie. (2023). Commissioner. Central Intercollegiate
Athletic
Association (CIAA) https://www.google.com/search?
Zaiontz, Chris (2023) Chris Zaionts. LinkedIn profile. Retrieved
June 4, 2023 from http://linkedin.com/in/chriszaiontz
