Joseph Lemelin is exploring a personal brand as a play-by-play announcer. He was born and raised in Maine and wants to become an NBA announcer. His goals are to get his foot in the door in the NBA in any role after graduation and work his way up to becoming a play-by-play announcer. He has experience announcing baseball games and doing pre-game shows for basketball games on the radio. His skills include being bilingual, data analysis, and broadcast writing.

1. PERSONAL BRAND
EXPLORATION
Joseph Lemelin
Project & Portfolio I: Week 1

2. uMy name is Joseph Lemelin and I am from Chelsea,
Maine. I was born and raised Catholic and go to church
every Sunday. I have been an announcer for baseball
games and done pre-game shows on the radio for
basketball games. My goal is to become a play-by-play
announcer for an NBA team. I enjoy working hard and I
enjoy working on tight deadlines.
IDENTITY
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3. PROFESSION
Potential Job Titles:
•On-Air Personality at 105.1
FM
•On-Air Personality at
WOMX-FM
•Reporter at Paramount in
Miami
BRAND ARCHETYPE -
My brand archetype was the
Entertainer and that is
exactly what these jobs
would need. These jobs
would need me to entertain
the people and my entire
goal is to help people to
[BROAD OCCUPATION] for [INDUSTRY/ MARKET
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Relevant to
Your Industry
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4. TARGET AUDIENCE
Jake Chapman
Outreach Plan:
I have his phone number and email and
have already interviewed him once but he
would love to answer more of my questions
PROFILE
PICTURE Play-by-Play for Orlando
Magic
Chris Collins
Outreach Plan:
I have his email and I will be reaching out to
him via email to interview him or possibly get
my foot in the door at MLB Network
PROFILE
PICTURE Senior Producer at MLB
Network
Dante Marchitelli Outreach Plan:
I can communicate with Jake Chapman to
try to get an email or phone number so that I
can reach out to him as soon as possible.
PROFILE
PICTURE Broadcaster at Orlando
Magic/Fox Sports Florida

5. GOALS
•My immediate goal after graduation would
be to get my foot in the door in the NBA
working any job that is available. I am
determined to get a job in the NBA no
matter what the job is following
graduation. I will apply to 50 different
positions in the NBA by 2024.
Mid Term: (YEAR)
•My mid-term goal is to work on the
technical side in the NBA, like being a
producer, director, assistant director,
technical director, or graphics. I would like
to eventually be on-air talent. I will talk to
200 different workers by 2030.
Long Term: (YEAR)
•My long-term goal would be to become a
play-by-play announcer for an NBA team,
preferably the announcer that is live on TV
and stick with one team for the rest of my

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Relationship Building
SOFT
HARD
Novice / Adept /
Expert
Bilingual Novice / Adept /
Expert
Critical Thinking
Novice / Adept /
Expert
Dependability
Novice / Adept /
Expert
Data Analysis
SOFT
HARD
Novice / Adept /
Expert
Broadcast Writing
Novice / Adept /
Expert
Leadership
Novice / Adept /
Expert
Work Ethic
Novice / Adept /
Expert

7. I help the consumer enjoy the game
by listening to me break it down.
PROMISE

8. CREDENTIALS
Work Experience:
• Little League Baseball Play-by-
Play announcer
• WPRK Pre-game show Men’s
basketball
Education:
• Erskine Academy
• Bachelor of Science in Sportscasting from Full Sail University
Leadership Roles:
• Putting together scripts
• Editing video
• Running the teleprompter
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9. COMPETITION
Tyler Mroz
Industry Experience:
• WPRK Announcer
• Playback Operator
• Camera Operator
Education:
• Graduated High school
• Bachelor of Science in Sportscasting from
Full Sail University
Leadership Experience:
• Host of WPRK Men’s basketball
• Head Camera Operator
Skills and Proficiencies:
• Critical Thinking
• Relationship Building
• Work Ethic
Joseph Lemelin
Overall Online Presence:
• Not online very much only has a twitter
account and tik Tok account linked online
that refers to him
• Grade: Poor, 10 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Little League Baseball
Announcer
• Teleprompter Operator
• Camera Operator
Education:
• Graduated High school
• Bachelor of Science in Sportscasting from
Full Sail University.
Leadership Experience:
• Lead announcer for Little League Baseball
• Head teleprompter operator
Skills and Proficiencies:
• Bilingual
• Data Analysis
• Broadcast Writing
Overall Online Presence:
• Not online at all no accounts referenced or
linked and there is no sign that I am even
alive online
• Grade: Poor 00 out of 100

10. COMPETITION
Christopher Collins
Noteworthy Experience:
• Senior Producer for MLB Tonight
• Senior Producer for NHL Network
Joseph Lemelin
HEADSHOT HEADSHOT
Industry Experience:
• 13 years at MLB Network
• 7 years ar NHL network
• 4 years at NESN
Education:
• Bachelor’s degree in Sports broadcasting
and Journalism from the Univerisity of
Connecticut
Skills and Proficiencies:
• Editing: 10 endorsements
• Video Production: 8 endorsements
• Final Cut Pro: 7 endorsements
Overall Online Presence:
• They have a lot of connections and his name
is all over the internet, his linked in was very
easy to find and it popped up first link right
away
• Grade: Superior 90 out of 100
Industry Experience:
• Little League Baseball
Announcer
• Teleprompter Operator
• Camera Operator
Education:
• Graduated High School
• Bachelor of Science in Sportscasting from
Full Sail University
Leadership Experience:
• Lead announcer for Little League Baseball
• Head teleprompter operator
Skills and Proficiencies:
• Bilingual
• Data Analysis
• Broadcast Writing
Overall Online Presence:
• Not online at all no accounts referenced or
linked and there is no sign that I am even
alive online
• Grade: Poor 00 out of 100

11. BRAND POSITION
For passionate sports fans who enjoy
understanding what is going on in the
game, I provide the best analysis of
each game broken down by each player
and through using advanced statistics,
because you deserve to know and
understand this game just as much as
anybody else
“I will always be ready to learn and adapt to succeed”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Magic Game
‣ 02/07/23 | Amway Center
• Tampa Bay Rays
‣ 04/08/23 | Tropicana Field
• Orlando Magic Game
‣ 02/23/23 | Amway Center
Digital Marketing
• Primary Content: I will get great pictures at the
game, including behind-the-scenes content and
exclusive photos and videos from the game
• Primary Tools: I will use Tik Tok and Instagram
Reels to promote the content and get it out there
so it is seen by as many people as possible.
• Website: I can build my brand from the beginning
using my website. I can promote what I will be
posting and encourage people to go follow my
various social media platforms. My website would
be the hub for where people could go from there
to see my content.
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13. PROFESSIONAL
DEVELOPMENT
Mentor
• I would love too have a mentor who does
play-by-play. If I had a mentor who did that I
could learn my skills fully. A mentor could
push me when I am not feeling like doing the
work. When I need help developing my
technical or soft skills my mentor would be
Formal Education
• Bachelor of Science in Sportscasting from
Full Sail University
Technical Skills
• Data Analysis at Tampa Bay Rays games
with a scorebook, April 2023
• Broadcast Writing, writing articles after big
games like the Super Bowl February, 2023
• Vocal skills, taking multiple vocal classes
throughout the year June, 2023
Soft Skills
• Leadership, I could practice leadership in
the studio and become a director so that I
could March, 2023
• Work Ethic, I will practice my work ethic
everyday at Full Sail by completing my
assignments on time February, 2023
• Team work, I will work on my team work
with my classmates and by using the studio
so that I can be much better by graduation
February, 2023

14. Joseph Lemelin
You know how people get bored watching a regular game?
Well, what I do is I make the entire game exciting. In fact, my
prep before the game is so perfect that the entire broadcast
is fun and exciting.
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15. REFERENCES
Florida jobs: 27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). Retrieved February 4, 2023, from
https://www.onetonline.org/link/localjobs/27-3011.00?st=FL
Release, O. (2022, October 3). Orlando Magic name Jake Chapman Radio
play-by-play announcer. NBA.com. Retrieved February 4, 2023, from
https://www.nba.com/magic/news/orlando-magic-name-jake-chapman-
radio-play-by-play-announcer-20221003
James. (2021, November 9). How do you become an NBA scout? Basketball
Noise. Retrieved February 2, 2023, from
https://basketballnoise.com/how-do-you-become-an-nba-scout/
Hard skills vs. soft skills: What's the difference? | indeed.com. (n.d.). Retrieved
February 4, 2023, from https://www.indeed.com/career-advice/resumes-
cover-letters/hard-skills-vs-soft-skills
Longtime Chicago sportscaster Les Grobstein has passed away at age 69 ...
(n.d.). Retrieved February 2, 2023, from
https://ontapsportsnet.com/bears/longtime-chicago-sportscaster-les-
grobstein-has-passed-away-at-age-69-670-the-score
Wikimedia Foundation. (2022, October 21). Radio personality. Wikipedia.
Retrieved February 2, 2023, from
https://en.wikipedia.org/wiki/Radio_personality
Dante Marchitelli - broadcaster - Orlando magic/fox sports Florida ... (n.d.).
Retrieved February 3, 2023, from https://www.linkedin.com/in/dante-
marchitelli-1ba025202
Jake Chapman - Radio producer - orlando magic NBA team - linkedin. (n.d.).
Retrieved February 2, 2023, from https://www.linkedin.com/in/jake-
chapman-380471214
Chris Collins - Senior Producer at MLB Network- MLB Network - linkedin.
(n.d.). Retrieved February 2, 2023, from
https://www.linkedin.com/in/jake-chapman-380471214