Sheri Wakefield is exploring her personal brand and career path. She is considering career titles like communications intern, manager of venue marketing, or executive assistant. Her skills include being tech savvy, entrepreneurial, self-motivated, and able to work well with others. Her short term goal is to find an internship within 6 months, her mid term goal is a permanent position by 2023, and her long term goal is a high level position by 2025. She will network with potential mentors Jeremy Salome, Bill Gates, and Thomas Ross and attend relevant industry events to develop her career.

1. PERSONAL BRAND EXPLORATION
Sheri Wake
fi
eld
Project & Portfolio I: Week 1
08/06/2021

2. I am the exception for everything there is only
one me If I don’t know something I will learn.
I’m determined in everything I do I only give
110% I might be older but I am also wiser. I can
offer experience and leadership.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Communications Intern
• Manager, Venue Marketing
• Executive Assistant
BRAND ARCHETYPE -Girls Next
Door: Hard working and down to
earth strong drive towards goals.
Royalty: I lead by example and I
create success where ever I go.
Artist Manager
Picture Relevant
to Your Industry
Goes Here

4. Jeremy Salome, CSM
Outreach Plan:
• I will reach out to this person via Linkin
• A method of communication I will do is reach out to
him by maybe commenting on a few post and then
message him explain what my goal is and ask for his
advice and if he will help
• I will reach out to Jeremy right away and continue
through my career.
Bachelor of Science with
Colorado, University
Bill Gates
Outreach Plan:
• I will reach out by email and explain who and what I
am doing and ask if he could mentor me
• I would look up his phone number and call if that
doesn’t work then I will reach out to him via LinkIn
• The time frame for this would be right away never to
soon to learn things.
PROFILE
PICTURE CEO, Microsoft
Thomas Ross Outreach Plan:
• I will gather up some info about what it is he does
and write down the questions I have
• I will reach out to him through his LinkIN pro
fi
le
• I will do this a little closer to Graduation
Digital Certi
fi
cation Expert

5. GOALS
Short Term: (Immediately After Graduation,YEAR)
• I want to
fi
nd a place to Intern with
‣If I graduate in 6 months then I would like to
start by February of 2022
Mid Term: (2023)
• I want to be moving into a permeant position
‣If I work as an intern for 1 year I can move in
to a more permeant position.
Long Term: (2025)
• I want to be on the upper part of the ladder of
success
‣I plan to work hard and by 2025 I will apply
for a high position in the company.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Tech Savvy
SOFT
HARD
Novice / Adept / Expert
Entrepreneurial attitude Novice / Adept / Expert
Mindful of others
Novice / Adept / Expert
Self Motivated Novice / Adept / Expert
Scheduling
SOFT
HARD
Novice / Adept / Expert
Create and manage Venue Novice / Adept / Expert
Leadership Novice / Adept / Expert
Work well with others Novice / Adept / Expert

7. I will help anyone do anything by always
being present mentally and physically
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager
• Business owner
• K9 Trainer
Education:
• Master K9 Trainer for Obedient and
Service Dogs, Freedom Service Dogs
• B.S. Music Business (2022)
Awards:
• I volunteer to help with the Toys for Tots
every year, and a local church’s food
bank
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Lauren Hammric
Industry Experience:
• 2018 Intern - 2021 Artist Manager at
Wide Open Music
Education:
• Vanderbilt University
Leadership Experience:
• Featured Alum for Vanderbilt University
• Athenian Junior Honorary List
Skills and Pro
fi
ciencies:
• Visual Arts
• Photography
• Music
Sheri Wake
fi
eld
Overall Online Presence:
• Lauren over all had a short but strong presence on line
with 626 followers her pro
fi
le was very detailed She
had an Published Article for the introduction for the
Vanderbilt Spring Newsletter. Lauren also has an
Instagram with 1691 followers. No it wasn’t a special
URL for Lauren
• Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• General Manager
Education:
• Full Sail University
Leadership Experience:
• Team Lead for Toys for Tots
• Team Lead for dog go home sessions
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce
• Powerpoint
• Excel
Overall Online Presence:
• I have a total of 3 connections No customized banner
yes I have a customized head shot there are no
published articles Facebook is the only other social
media used the URL is not customized
• Grade: poor 3 out of 100

10. COMPETITION
Judy Jankowski
Noteworthy Experience:
• Professional Recruiter
• Casting Services
Sheri Wake
fi
eld
Industry Experience:
• Manager Talent Acquisition for
Disney
Education:
• University of Colorado Denver
Skills and Pro
fi
ciencies:
• Recruiting
• HR Policies
• Management
Overall Online Presence:
500 + connections yes here banner is customized, There is a
professional headshot, her pro
fi
le was very detailed she doesn’t
have a published artical, but she does have a recommendation, yes
she is active on other social media Facebook and Twitter, Yes her
URL was customized Grade Superior and 95 out 100
Industry Experience:
• Owner, Construction company
Education:
• A.C.C. / Associates in Computer Business
Leadership Experience:
• Managing a crew of 5
• Manager over a crew of 10
Skills and Pro
fi
ciencies:
• Adobe Photoshop
• Excel
• Microsoft Of
fi
ce
Overall Online Presence:
I have 23 Connections, yes my banner is customized, yes I have a
professional headshot, my pro
fi
le is not very detailed, I do not
have any published articles, yes Im active on other social media
such as Facebook, twitter, Yes my URL is customized,Grade
poor 25 out 100

11. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“SLY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Managing talent to win
‣ Nov 9 - Nov 11 w Lafayette IN
• Summer Bene
fi
t
‣ Aug. 28 Saugatuck Center for the arts
• Making art out of invasive
‣ Aug 24 Online
Digital Marketing
• The Primary content I will put online would be testimonials
from people who know me and any current work I have done
to promote an artist.
• Primary Tools: Social networks I will use is Linkedin, also
promote on streaming sites such as Soundcloud, YouTube,
Spotify
• Website:I will use my website moving forward to promote
what my experience is and promote people I am working
with

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a mentor that is working for in the career
I want to be a part of someone that can help me get a
foot in the door eventually when I have more know
how.
Formal Education
• BSMB 2022 BS in Management 2024.
Technical Skills
• Marketing, Networking, Socializing 2022
• Getting into an internship in the Music Business
industry
• 2022-2024
• Getting more education 2022 - 2024
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. Sheri Wake
fi
eld
You know how to create the music
Well, what I do is get you the venue that will enhance your career in In
fact, I can prove this by using I have the skills to put you in the right place
that is a
fi
t for you.

15. REFERENCES
Salome, J (2021) CSM
LinkedIn.com
Gates, B. (2021) Microsoft
LinkedIn.com
Ross, T. (2021) Digital Expert
LinkedIn.com
Googlephotos (2021) Google
Hammric, L. (2021) Manager
LinkedIn.com
Jankowski, J. (2021) Talent Manager Disney
LinkedIn.com
Manage Talent to Win (2021)
Summer Bene
fi
t (2021)
Making Art out of Invasive (2021)