2. My core values consist of loyalty, creativity, and
compassion. I love all things sports, speci
fi
cally
hockey, football, and baseball. I have a passion
for talking about sports with my friends, family, or
anyone that will listen. I have worked since I was
15, mostly in the service industry. I am hard-
working, funny, and approachable.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Host
BRAND ARCHETYPE - My
archetype is the guy next door. The
way I plan on being different from
others is being an announcer that
seems like you are just having a
conversation with. Basically be
knowledgeable and approachable.
Broadcast Announcers for Sports Media
Picture Relevant
to Your Industry
Goes Here
4. Hiring Managers
TARGET AUDIENCE
Daniella Williams
Outreach Plan:
• I am going to prepare by writing out exactly
what I can bring to Bally Sports North that is
different than an ESPN or a Fox Sports
• One mode of communication I am going to use
is LinkedIn. I connected with her and am going
to message her.
• I am going to send a follow up message in a
week.
HR Manager at Bally Sports
North
Matt Laaksonen
Outreach Plan:
• I am going to prepare by coming up with each
block of a made up Minnesota show.
• One mode of communication I am going to use
is LinkedIn. I connected with him and am going
to message him.
• I am going to send a follow up message if I
have not heard back.
Sports Television Director at
Bally Sports North
Rick Palermo
Outreach Plan:
• I am going to prepare by recording play by play for a
random game.
• One mode of communication I am going to use is
LinkedIn. I connected with him and am going to
message him.
• I am going to send a follow up message if I have not
heard back.
Producer at Bally Sports
North
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I will get the right people to notice my brand online by
connecting with them on LinkedIn.
‣ I will have an entry level job set up by the time
I graduate in August of 2025 through LinkedIn.
Mid Term: (2035)
• I will grow my brand online by posting on social
media.
‣ I will start a podcast and have at least 10,000
followers.
Long Term: (2045)
• I will grow my brand online enough.
‣ I will be able to start a business based on my
podcast/show.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Script Writing
SOFT
HARD
Novice / Adept / Expert
Personal Service Novice / Adept / Expert
Sports Knowledge Novice / Adept / Expert
Genuine Enthusiasm Novice / Adept / Expert
Data base user interface
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Public Speaking Con
fi
dence Novice / Adept / Expert
Telecommunications Novice / Adept / Expert
7. I promise to give Minnesota sports fans
honest and entertaining takes.
PROMISE
8. CREDENTIALS
Work Experience:
• Hockey Lodge, Restocking all of the
small stores in the arena, shift lead
• Flathead Lake Lodge, Laser tag guide,
Started and ran the laser tag
Education:
• Sportscasting, B.S., Full Sail University (2025)
Leadership Roles:
• Shift lead
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Paul Allen
Industry Experience:
• Vikings Radio Announcer since 2002
Education:
• Pasadena City College
Leadership Experience:
• Vikings Radio Announcer
• Host of PA 92Noon radio show
Skills and Pro
fi
ciencies:
• Play by play
• Radio voice
• Sports knowledge
Charlie Wehmann
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• NONE
Education:
• Sportscasting bachelors Degree Full Sail University
Leadership Experience:
• Hockey Lodge Shift Lead
• Flathead Lake Lodge Laser Tag Guide
Skills and Pro
fi
ciencies:
• Script Writing - Jeff Peterson
• Adobe Illustrator - Pete Episcopo
• Adobe After Effects - Pete Episcopo
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Charlie Wehmann
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• NONE
Education:
• Sportscasting bachelors Degree Full Sail University
Leadership Experience:
• Hockey Lodge Shift Lead
• Flathead Lake Lodge Laser Tag Guide
Skills and Pro
fi
ciencies:
• Script Writing - Jeff Peterson
• Adobe Illustrator - Pete Episcopo
• Adobe After Effects - Pete Episcopo
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For Minnesota Sports Fan who need sports
entertainment, I provide honest and non political
sports takes because I say what I believe and
hate talking politics.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Fox Sports broadcast of New Orleans v Minnesota
‣ 11/12/23 | US Bank Stadium
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek someone who has multiple years of
experience in the sportscasting industry. April 1, 2024
Formal Education
• Sportscasting bachelors degree from Full Sail
University (expected August 2025)
Technical Skills
• New Media Tools Class - Full Sail University September
2023
• Providence Academy Live Stream Tech support -
Providence Academy, 2023-24
Soft Skills
• Providence Academy Live Stream Play by play -
Providence Academy, 2023-24
14. YOUR NAME
You know how sportscasters don’t admit when they’re
wrong? Well, what I do is revisit my old predictions. In fact, I did a podcast
predicting the
fi
rst round 2023 NFL draft and was almost completely wrong
with every pick.
“
15. REFERENCES
Pixabay. (2017, April 4). 2 Camera Man Standing in a Green
Metal Stage during Daytime · Free Stock Photo. Pexels. https://
www.pexels.com/photo/2-camera-man-standing-in-a-green-
metal-stage-during-daytime-159400/
27-3011.00 - Broadcast announcers and radio disc jockeys.
(n.d.). https://www.onetonline.org/link/summary/27-3011.00
Milton, G. (2021, February 25). Positive black woman talking to
radio host · Free Stock Photo. Pexels. https://www.pexels.com/
photo/positive-black-woman-talking-to-radio-host-6954162/
LinkedIn: Log In or Sign Up. (n.d.). LinkedIn. https://
www.linkedin.com/
