Personal Brand Project

1. PERSONAL BRAND EXPLORATION
Jamari Hodges
Project & Portfolio I: Week 3
September 20, 2020

2. Jamari Hodges is the middle child of five siblings. Growing
up, his mother and grand mother instilled in him core
values. One of the main things was honesty. He prides
himself on telling the truth at all times, so you know he
expects the same in return. Another one is respect. His
grandma always said, “Respect everybody”. Although the
saying says respect your elders, it’s best to respect
everybody especially when you want the same in return.
The last two, Determination and Humility, is something he
developed over the years. He’s very driven and once he sets
his mind to do some he’s going to try to get it done. The
thing he prides himself on is being humble. He loves the
quote by Future, “Beat the odds, do numbers, and remain
humble. “
IDENTITY

3. PROFESSION
Potential Careers
• Artist Manager
• Tour Manager
• A&R Representative
Entertainer Brand - My strongest brand was
entertainer. However I feel I would combine it
with my second one which was the Girl/Guy
Next Door. Simply because, I love to have fun
and lighten the mood. But I also would like my
clients to know that we’re family. I want them
to know that through the entire journey I have
their back and I am a friend. Just not
somebody only looking at what they can get
in return. This goes back to my core values,
I’m just big on honesty.
Hip-Hop Industry

4. • DEMOGRAPHICS: 80% Male, 35-45
years old, Predominately African
American, College Educated,
Located in the USA
• PSYCHOGRAPHICS: Enjoys
listening to music, guys who have an
ear for music, someone who
preferably grew up playing
instruments, someone who went to
school for music
• IDEAL AUDIENCE MEMBERS: Eric
Hutcherson, Executive Vice
President, Chief People and Inclusion
Officer at Universal Music Group
(UMG) & Maurice Stinnet, Global
Head of Diversity, Equity and
Inclusion at Warner Music Group
(WMG)
Recruiters & Hiring Managers at UMG & WMG
TARGET AUDIENCE

5. GOALS
Short Term (immediately after graduation, Spring 2022)
• Become an A&R rep at UMG
• Really I’ll just like to be in that particular label
because I would also take on the role of artist
manager at the label
Mid-Term (2027)
• Hopefully I’m on my way out of QC after I’ve
learned the ins and outs of the industry and I’m
starting my own record label
Long Term (2043)
• Be CEO of one of the best hip hop labels in the
world and housing some of the biggest artists in
the world

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Microsoft Office 85%
Time Management 87%
Public Speaking 50%
SOFTHARD
Accounting Software 10%
WordPress CMS 25%
Professional Writing 40%
Public Speaking 50%
SOFTHARD

7. Motivated by my love for music, I will find,
develop, and present aspiring artists in the
music industry to this record label to further
success for every party involved.
PROMISE

8. CREDENTIALS
Work Experience:
Still in school at the moment
Education:
Bachelor’s Degree Music Business
(Expected 2022)
Volunteer Work:
Media Team at Kingdom
Advancement Ministries (2020)

9. BRAND POSITION
Maintaining creativity throughout out the
music industry by continuous development of
artists with fresh sounds and a fresh image.
Jamari Hodges fell in love with
music at an early age and his
love for business started to
grow through his years in high
school.

10. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

11. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior level A&R rep with at least 25 yrs of
experience in the hip-hop industry; April 2021
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2022
Technical Skills
• Accounting Software- LinkedIn.com, December 2020
• WordPress CMS - LinkedIn.com, December 2020
Soft Skills
• Professional Writing - LinkedIn.com, January 2021
• Business Writing Principles - Linkedn.com, January
2021
• Public Speaking - LinkedIn.com, February 2021

12. Jamari Hodges
Do you know that there is so much talent that
comes through the music industry that doesn’t
have that strong push behind them? That’s what I
feel is my purpose. I feel like it’s my duty to develop
these special people with special talents to become stars
In the music industry. With the help of record labels, I can push artists in all
aspects of music and help them succeed in this industry.
“

13. REFERENCES
Universal Music Group Careers. (2020). Retrieved
from https://jobs.jobvite.com/
universalmusicgroup
13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (2020).
Retrieved from https://www.onetonline.org/
link/summary/13-1011.00#menu