Madison Livingston

1. PERSONAL BRAND EXPLORATION
Madison Livingston
Project & Portfolio I: Week 1
October 26th, 2023

2. My name is Madison Livingston, I am shaped by the
diverse cultures of Kentucky's cities like Richmond,
Lexington, and Louisville, and instilled with values of
loyalty, creativity, and resiliency from my family and
friends. My passion lies in the power of music to unite
and inspire, driving my mission in the music industry to
discover and nurture exceptional talent. I aim to create
a vibrant, diverse musical landscape, connecting artists
and audiences through authenticity, innovation, and
collaboration. My purpose is to empower artists to
unlock their fullest creative potential, enriching lives on
a global scale. As I pursue my goal of becoming an
A&R professional, I focus on perfecting my talent
discovery skills, fostering industry relationships, staying
up-to-date on trends, and innovating within the music
scene, all to contribute meaningfully to the industry's
future. My journey is propelled by a vision of a richer,
more connected world through music.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent
• Marketing Coordinator
• Booking Agent
BRAND ARCHETYPE - As "The
Creative" archetype, I approach my
work differently from others due to
being open-minded, adapting to
change, and having an emotional
connection with others.
A&R for the Music Industry

4. Music Industry Professionals
TARGET AUDIENCE
Marcos Lozada
Outreach Plan:
• I will be preparing my LinkedIn to look professional.
• I will be contacting them through HR.
• I will follow up with this person within 2 weeks.
Sr. Vice President at Warner
Records
Thomas Burkett
Outreach Plan:
• I will be doing research on the company.
• I will be contacting them on LinkedIn.
• I will follow up with this person within 1 week.
PROFILE
PICTURE Senior Director of HR at
Universal Music Group
Kimberly Roberts
Greenman
Outreach Plan:
• I will learn more about email etiquette and focus on how
I am going to present myself/
• I will be emailing this person.
• I will be following up with this person within 1 week.
PROFILE
PICTURE Vice President of HR at Sony
Music Entertainment

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Internship at a label
‣ Number of applications I am submitting.
‣ At LEAST 15 applications by December 1st,
2024.
Mid Term: 2027
• Entry Level Job
‣ Number of Industry Connections.
‣ I would like at least 50 by December 1st, 2027.
Long Term: 2030
• Become A&R Director
‣ Gain years of experience.
‣ I would like to have helped many artists get to
where they want to be.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Time Management Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Analytical Software

7. I help talented artists develop their vision by
guiding them in their creative process.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Internship at HugeMusicStudios in
Louisville, KY.
Education:
• Music Business, B.S., Full Sail University
2025
Volunteer Work:
• Music Fest Orlando (2023).

9. COMPETITION
Joi-Alexandra Hall
Industry Experience:
• GrammyU Member
• Street Team Member/ Artist
Development
• Security Professioinal At Live Nation
Education:
• Music Business, B.S., Full Sail University 2023
• Pasco-Hernando State College
Leadership Experience:
• 3300 and climbing
Skills and Pro
fi
ciencies:
• Operations Management
• Physical Security
Madison Livingston
Overall Online Presence:
• 77 connections with a very detailed pro
fi
le, published
articles?
• Grade: Average 75
Industry Experience:
• Internship at HugeMusicStudios in
Louisville, KY.
Education:
• Music Business, B.S., Full Sail University 2025
Leadership Experience:
• Music Fest Orlando (2023).
Skills and Pro
fi
ciencies:
• Network And Relationship Building
• A&R Expertise
• Creative Vision And Innovation
Overall Online Presence:
• 5 connections, customized banner.
• Grade: Poor 20

10. COMPETITION
Brian Blanford
Noteworthy Experience:
• Social Media Marketing
Madison Livingston
Industry Experience:
• Producer/A&R
Education:
• Music Business, B.S., Full Sail University 2024
Skills and Pro
fi
ciencies:
• Social Media
• Market Research Foundations
• Sales
Overall Online Presence:
• 221 connections, Very detailed pro
fi
le.
• Grade: Average 55
Industry Experience:
• Internship at HugeMusicStudios in
Louisville, KY.
Education:
• Music Business, B.S., Full Sail University 2025
Leadership Experience:
• Music Fest Orlando (2023).
Skills and Pro
fi
ciencies:
• Network And Relationship Building
• A&R Expertise
• Creative Vision And Innovation
Overall Online Presence:
• 5 connections, customized banner.
• Grade: Poor 20

11. BRAND POSITION
For talented artists who seek guidance and
support, I provide personalized mentorship
because I genuinely care about my artists growth.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Music Biz Open Mic A&R Event
‣ January 13th 2024 | Orlando Hilton
• Fusion Music Awards 2023
‣ November 30, 2023 | 5043 Edgewater Drive Orlando,
FL 32810
• Lemme See - Music and Media Showcase
‣ November 10, 2023 | 1780 1st Street North Winter
Haven, FL 33881
Digital Marketing
• Primary Content: I will be creating social media posts, blogs,
and visual content.
• Primary Tools: I will post on LinkedIn Instagram, Youtube, X,
TikTok, and Threads.
• Website: I will be using my website as a portfolio showcase
for job applications. I will also be adding it to my blog section
and Contact Information.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to
fi
nd someone who has a deep understanding
of everything in the music industry. My ideal mentor would
have the qualities and characteristics of professional
experience, Industry Contacts, Innovative thinking, Ethical
Values, Good communication skills, and of course a passion
for mentorship.
Formal Education
• Music Business, B.S., Full Sail University 2025
Technical Skills
• Music Theory and Composition - December 2025
• Audio Engineering - December 2025
• Contract Negotiation - December 2025
Soft Skills
• Negotiation Skills - December 2025
• Time Management - December 2025
• Public Speaking - Decemeber 2025

14. Madison Livingston
You know how great artists fail to be recognized?
Well, what I do is lead them to the right opportunities and the right
people so that they get noticed by a wide amount of people to help them
achieve their wanted success. In fact, I am already working with a couple of
artists as of right now.
“
”

15. REFERENCES
Berklee A&R Group on Instagram: “🎧 A&R in the Digital age
🎧 A&R has seen huge changes with the development of
social media, data analytics tools, and the accessibility of
technology, but A&R is still a crucial part of a record label.
swipe to read about how A&R departments have adapted to
this change in technology, and how artists are discovered!
🙌 .” Instagram. (n.d.). https://www.instagram.com/p/
CMPyTJ8gXbC/
Brand quiz - kaye putnam: Psychology driven brand strategist.
Kaye Putnam | Psychology Driven Brand Strategist. (2023,
May 23). https://www.kayeputnam.com/brandality-quiz/
Columbia Records Human Resources | Comparably. (n.d.).
https://www.comparably.com/companies/columbia-records/
human-resources
Marcos Lozada - Sr.. director, Human Resources - LinkedIn.
(n.d.-b). https://www.linkedin.com/in/marcos-
lozada-9773bb11
Meet Our Team. Retail Cities. (2023, October 5). https://
www.retailcities.com/meet-our-team/
Unsplash. (n.d.). Music Industry Pictures: Download Free
Images on unsplash. Music Industry Pictures | Download
Free Images on Unsplash. https://unsplash.com/s/photos/
music-industry
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/13-1011.00