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Revolutionizing Music Marketing: Navigating Trends in the Digital Age

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Madison Livingston

Revolutionizing Music Marketing: Navigating Trends in the Digital Age

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PERSONAL BRAND EXPLORATION
Madison Livingston
Project & Portfolio I: Week 1
October 26th, 2023
My name is Madison Livingston, I am shaped by the
diverse cultures of Kentucky's cities like Richmond,
Lexington, and Louisville, and instilled with values of
loyalty, creativity, and resiliency from my family and
friends. My passion lies in the power of music to unite
and inspire, driving my mission in the music industry to
discover and nurture exceptional talent. I aim to create
a vibrant, diverse musical landscape, connecting artists
and audiences through authenticity, innovation, and
collaboration. My purpose is to empower artists to
unlock their fullest creative potential, enriching lives on
a global scale. As I pursue my goal of becoming an
A&R professional, I focus on perfecting my talent
discovery skills, fostering industry relationships, staying
up-to-date on trends, and innovating within the music
scene, all to contribute meaningfully to the industry's
future. My journey is propelled by a vision of a richer,
more connected world through music.
IDENTITY
PROFESSION
Potential Job Titles:
• Talent Agent
• Marketing Coordinator
• Booking Agent
BRAND ARCHETYPE - As "The
Creative" archetype, I approach my
work differently from others due to
being open-minded, adapting to
change, and having an emotional
connection with others.
A&R for the Music Industry
Music Industry Professionals
TARGET AUDIENCE
Marcos Lozada
Outreach Plan:
• I will be preparing my LinkedIn to look professional.
• I will be contacting them through HR.
• I will follow up with this person within 2 weeks.
Sr. Vice President at Warner
Records
Thomas Burkett
Outreach Plan:
• I will be doing research on the company.
• I will be contacting them on LinkedIn.
• I will follow up with this person within 1 week.
PROFILE
PICTURE Senior Director of HR at
Universal Music Group
Kimberly Roberts
Greenman
Outreach Plan:
• I will learn more about email etiquette and focus on how
I am going to present myself/
• I will be emailing this person.
• I will be following up with this person within 1 week.
PROFILE
PICTURE Vice President of HR at Sony
Music Entertainment
GOALS
Short Term: (Immediately After Graduation, 2025)
• Internship at a label
‣ Number of applications I am submitting.
‣ At LEAST 15 applications by December 1st,
2024.
Mid Term: 2027
• Entry Level Job
‣ Number of Industry Connections.
‣ I would like at least 50 by December 1st, 2027.
Long Term: 2030
• Become A&R Director
‣ Gain years of experience.
‣ I would like to have helped many artists get to
where they want to be.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Time Management Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Analytical Software

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Revolutionizing Music Marketing: Navigating Trends in the Digital Age

  • 1. PERSONAL BRAND EXPLORATION Madison Livingston Project & Portfolio I: Week 1 October 26th, 2023
  • 2. My name is Madison Livingston, I am shaped by the diverse cultures of Kentucky's cities like Richmond, Lexington, and Louisville, and instilled with values of loyalty, creativity, and resiliency from my family and friends. My passion lies in the power of music to unite and inspire, driving my mission in the music industry to discover and nurture exceptional talent. I aim to create a vibrant, diverse musical landscape, connecting artists and audiences through authenticity, innovation, and collaboration. My purpose is to empower artists to unlock their fullest creative potential, enriching lives on a global scale. As I pursue my goal of becoming an A&R professional, I focus on perfecting my talent discovery skills, fostering industry relationships, staying up-to-date on trends, and innovating within the music scene, all to contribute meaningfully to the industry's future. My journey is propelled by a vision of a richer, more connected world through music. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Talent Agent • Marketing Coordinator • Booking Agent BRAND ARCHETYPE - As "The Creative" archetype, I approach my work differently from others due to being open-minded, adapting to change, and having an emotional connection with others. A&R for the Music Industry
  • 4. Music Industry Professionals TARGET AUDIENCE Marcos Lozada Outreach Plan: • I will be preparing my LinkedIn to look professional. • I will be contacting them through HR. • I will follow up with this person within 2 weeks. Sr. Vice President at Warner Records Thomas Burkett Outreach Plan: • I will be doing research on the company. • I will be contacting them on LinkedIn. • I will follow up with this person within 1 week. PROFILE PICTURE Senior Director of HR at Universal Music Group Kimberly Roberts Greenman Outreach Plan: • I will learn more about email etiquette and focus on how I am going to present myself/ • I will be emailing this person. • I will be following up with this person within 1 week. PROFILE PICTURE Vice President of HR at Sony Music Entertainment
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Internship at a label ‣ Number of applications I am submitting. ‣ At LEAST 15 applications by December 1st, 2024. Mid Term: 2027 • Entry Level Job ‣ Number of Industry Connections. ‣ I would like at least 50 by December 1st, 2027. Long Term: 2030 • Become A&R Director ‣ Gain years of experience. ‣ I would like to have helped many artists get to where they want to be.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Presentation Software SOFT HARD Novice / Adept / Expert Of fi ce Suite Software Novice / Adept / Expert Persuasion Novice / Adept / Expert Critical Thinking Novice / Adept / Expert SOFT HARD Novice / Adept / Expert Accounting Software Novice / Adept / Expert Time Management Novice / Adept / Expert Negotiation Skills Novice / Adept / Expert Analytical Software
  • 7. I help talented artists develop their vision by guiding them in their creative process. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Internship at HugeMusicStudios in Louisville, KY. Education: • Music Business, B.S., Full Sail University 2025 Volunteer Work: • Music Fest Orlando (2023).
  • 9. COMPETITION Joi-Alexandra Hall Industry Experience: • GrammyU Member • Street Team Member/ Artist Development • Security Professioinal At Live Nation Education: • Music Business, B.S., Full Sail University 2023 • Pasco-Hernando State College Leadership Experience: • 3300 and climbing Skills and Pro fi ciencies: • Operations Management • Physical Security Madison Livingston Overall Online Presence: • 77 connections with a very detailed pro fi le, published articles? • Grade: Average 75 Industry Experience: • Internship at HugeMusicStudios in Louisville, KY. Education: • Music Business, B.S., Full Sail University 2025 Leadership Experience: • Music Fest Orlando (2023). Skills and Pro fi ciencies: • Network And Relationship Building • A&R Expertise • Creative Vision And Innovation Overall Online Presence: • 5 connections, customized banner. • Grade: Poor 20
  • 10. COMPETITION Brian Blanford Noteworthy Experience: • Social Media Marketing Madison Livingston Industry Experience: • Producer/A&R Education: • Music Business, B.S., Full Sail University 2024 Skills and Pro fi ciencies: • Social Media • Market Research Foundations • Sales Overall Online Presence: • 221 connections, Very detailed pro fi le. • Grade: Average 55 Industry Experience: • Internship at HugeMusicStudios in Louisville, KY. Education: • Music Business, B.S., Full Sail University 2025 Leadership Experience: • Music Fest Orlando (2023). Skills and Pro fi ciencies: • Network And Relationship Building • A&R Expertise • Creative Vision And Innovation Overall Online Presence: • 5 connections, customized banner. • Grade: Poor 20
  • 11. BRAND POSITION For talented artists who seek guidance and support, I provide personalized mentorship because I genuinely care about my artists growth. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Orlando Music Biz Open Mic A&R Event ‣ January 13th 2024 | Orlando Hilton • Fusion Music Awards 2023 ‣ November 30, 2023 | 5043 Edgewater Drive Orlando, FL 32810 • Lemme See - Music and Media Showcase ‣ November 10, 2023 | 1780 1st Street North Winter Haven, FL 33881 Digital Marketing • Primary Content: I will be creating social media posts, blogs, and visual content. • Primary Tools: I will post on LinkedIn Instagram, Youtube, X, TikTok, and Threads. • Website: I will be using my website as a portfolio showcase for job applications. I will also be adding it to my blog section and Contact Information.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to fi nd someone who has a deep understanding of everything in the music industry. My ideal mentor would have the qualities and characteristics of professional experience, Industry Contacts, Innovative thinking, Ethical Values, Good communication skills, and of course a passion for mentorship. Formal Education • Music Business, B.S., Full Sail University 2025 Technical Skills • Music Theory and Composition - December 2025 • Audio Engineering - December 2025 • Contract Negotiation - December 2025 Soft Skills • Negotiation Skills - December 2025 • Time Management - December 2025 • Public Speaking - Decemeber 2025
  • 14. Madison Livingston You know how great artists fail to be recognized? Well, what I do is lead them to the right opportunities and the right people so that they get noticed by a wide amount of people to help them achieve their wanted success. In fact, I am already working with a couple of artists as of right now. “ ”
  • 15. REFERENCES Berklee A&R Group on Instagram: “🎧 A&R in the Digital age 🎧 A&R has seen huge changes with the development of social media, data analytics tools, and the accessibility of technology, but A&R is still a crucial part of a record label. swipe to read about how A&R departments have adapted to this change in technology, and how artists are discovered! 🙌 .” Instagram. (n.d.). https://www.instagram.com/p/ CMPyTJ8gXbC/ Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brandality-quiz/ Columbia Records Human Resources | Comparably. (n.d.). https://www.comparably.com/companies/columbia-records/ human-resources Marcos Lozada - Sr.. director, Human Resources - LinkedIn. (n.d.-b). https://www.linkedin.com/in/marcos- lozada-9773bb11 Meet Our Team. Retail Cities. (2023, October 5). https:// www.retailcities.com/meet-our-team/ Unsplash. (n.d.). Music Industry Pictures: Download Free Images on unsplash. Music Industry Pictures | Download Free Images on Unsplash. https://unsplash.com/s/photos/ music-industry 13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.). https:// www.onetonline.org/link/summary/13-1011.00