Going into my life and who I want people to see me as. I have done a deep dwelling into my brand and how I present myself as well as well as how I want to be presented.

1. PERSONAL BRAND EXPLORATION
Jey Wornu
m
Project & Portfolio I: Week
1
February 7, 2022

2. My name is Jey Wornum. I was born in Macon
Georgia into a Catholic Household. I attended
art school during my elementary years and
focused within the arts throughout my middle
and high school career at my Private school.
Throughout my school life, I always wanted to
create my own art for others to see. I want
people to be able to relate and feel like there is
someone who represents them within the world
in a good way. I hope to be that person in the
future, to build a foundation for others to be
strong and express themselves.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Artist Management
• Program Manager
• Banking Manager
BRAND ARCHETYPE – First
thing done is developing a complete
idea. Understanding the ends and
outs and the what ifs. Then creating
and putting your whole self into the
work, but make sure it is within
your skillset.
[Management] for [Entertainment Industry]
Picture Relevant
to Your Industry
Goes Here

4. Managers of Entertainment Business
TARGET AUDIENCE
Shontae Savage
Outreach Plan
:
• Update and complete my Linkedin Profile as well as
start connecting with others
.
• Sending a message on her Linkedin page as she is
open to messages
.
• Around a month or so, I will follow up with this person
by message or email with a more built brand.
Creative Executive Manager
at CBS
Jessica Desouza
Outreach Plan
:
• I will start producing music so it can get some feedback
and views
.
• I will send an email including who I am as a brand and
a few links of my work
.
• A week would be the time before another email is sent
following up.
Entertainment Business
Manager at Ghost Drag
Records
Shiphali Saini
Outreach Plan
:
• Start posting more content on TikTok to gain a
following
.
• A message on Linkedin as well as a message would be
good with TikTok’s growing popularit
y
• A message should be sent after a week in order for a
follow up.
Brand Partnerships Manager
at TikTok

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Have a fully built brand that is known and represents
me
.
‣ Customer engagement and satisfactio
n
Mid Term: (YEAR)
• Have a small running business for artist management
and perform
.
‣ Employee engagement and satisfaction as well
as Profit margin
s
Long Term: (YEAR)
• Perform as an Artist and a CEO of my Artist
Management Company along with many artist
.
‣ Customer Engagement, Employee
Satisfaction, Profit, and Revenue Growth

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical writing
SOFT
HARD
Novice / Adept / Expert
Excel proficiency Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help people express themselves by being
authenic.
PROMISE

8. CREDENTIALS
Work Experience:
• Artist-Otis Redding Foundation
- This Holiday : Influencer
- Cherry Blossom Party Time :
Influencer
- Otis Music camp : Communicator
- Camp Dream : Coach
Education:
• High School Diploma, Mount de Sales
Academy 2021
• Entertainment Business, B.S., Full Sail University 2023
Awards:
• National Honors Society Award
• Music Association Award

9. COMPETITION
Emma Farrington
Industry Experience
:
• Internship at Magic Trick Media
Education
:
• High School Diploma, Harpeth Hall School (2018
)
• Bachelor’s Degree in Marketing, University of Georgia
(2022)
Leadership Experience
:
• Server at Stoney River Steakhous
e
• Researcher for app development at Magic Trick Media
Skills and Proficiencies
:
• Marketing – 1 endorsement
• Social Media Marketing - 1 endorsement
• Microsoft Excel - 1 endorsement
Jey Wornum
Overall Online Presence
:
• 500+ connections, Personalized banner image,
professional headshot, fairly detailed profile, no
published articles, not active on other social media,
LinkedIn URL is not customized
.
• Grade: Average, 56 out of 100
HEADSHOT
Industry Experience
:
• Artist at Otis Redding Music
Foundation
Education
:
• High School Diploma, Mount de Sales (2021
)
• Entertainment Business, B.S., Full Sail University
(2023)
Leadership Experience
:
• Mentor at Otis Music Cam
p
• Creator and President of the Diversity Awareness
Association
Skills and Proficiencies
:
• Communication – 0 endorsements
• Microsoft Excel – 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence
:
• 2 connections, banner image is not customized,
professional headshot, not very detailed profile, no
published articles, active on other social media, No
LinkedIn URL customize
d
• Grade: Poor, 28 out of 100

10. COMPETITION
Michelle Paris
Noteworthy Experience
:
• Helped with promotional material to promote shows that
would be shown on the WGCU channels
.
• Put together the filming area for the red carpet of the
Premios Juventud for the Univision Communications
Jey Wornum
HEADSHOT
Industry Experience
:
• Assistant Event Coordinator at
Univision Communications Inc
.
• Communications Office Assistant at
WGGU Public Media
Education
:
• Public Relations and Marketing, B.S., Florida Gulf
Coast University (2021
)
• Entertainment Business, B.S., Full Sail University
(2022)
Skills and Proficiencies
:
• Project Management – 0 endorsements
• Problem Solving - 0 endorsements
• Customer Service – 0 endorsements
Overall Online Presence
:
• 265 connections, customized banner image, slightly
professional headshot, detailed profile, no published
articles, active on other social media, customized UR
L
• Grade: Average, 68 out of 100
Industry Experience
:
• Artist at Otis Redding Music
Foundation
Education
:
• High School Diploma, Mount de Sales (2021
)
• Entertainment Business, B.S., Full Sail University
(2023)
Leadership Experience
:
• Mentor at Otis Music Cam
p
• Creator and President of the Diversity Awareness
Association
Skills and Proficiencies
:
• Communication – 0 endorsements
• Microsoft Excel – 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence
:
• 2 connections, banner image is not customized,
professional headshot, not very detailed profile, no
published articles, active on other social media, No
LinkedIn URL customize
d
• Grade: Poor, 28 out of 100

11. BRAND POSITION
For People who need a way to express themselves, I
provide a safe space of expression because I wish for
others to have the freedom of expression that I got to
make for myself.
“CEO/ARTIST”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Business Networking in Orlando
‣ Feb. 24 | M Loung
e
• Hall of Fam
e
‣ Mar. 6-11 | Full Sail Universit
y
• Orlando Small Business Exp
o
‣ Mar. 16 | Universal Orlando
Digital Marketin
g
• Primary Content: I will produce music and art that will be true
to who I am.
• Primary Tools: Instagram, Twitter, TikTok, and Youtube. Post
will be made weekly on social media platforms and as
frequently as possible on Entertainment platforms. Social
media will be in the form of posts and videos for both.
• Website: Links and images of my work will be posted. As well
as information on upcoming plans and who I am.

13. PROFESSIONAL
DEVELOPMENT
Mento
r
• A one on one mentor who has experience in
Management and Entertainment. Someone with
leadership skills as well as communication skills. Mar.
Formal Educatio
n
• High school Diploma, April 202
1
• Entertainment Business Bachelor’s Degree , May 2023
Technical Skill
s
• Technical Writing: Making information clear for
consumers - Cutco, June 202
0
• Excel Proficiency: Mapping out important dates and
meetings- Nova, January 202
2
• Data Analysis: How to promote the camp after
reviewing how people discovered it. – Otis Redding
Music Foundation, August 2019
Soft Skill
s
• Adaptability: Being switched from working alone to a
team - Cutco, June 202
0
• Leadership: Being promoted from assistant to mentor
and working with kids- Otis Redding Music Foundation,
July 202
2
• Communication: Speaking with my boss that the given
walkie talkie did not work and we would have to instead
work out a better system to speak to each other- OMCF,
June 2021

14. Jey Wornum
You know how hard it is to produce your work? Well, what I do is provide a
space for all artist alike to work on their projects. In fact, I have already opened
my space for many artists within Georgia and Florida.
“

15. REFERENCES
Putnam, K. (2022, January 9). Brand Quiz. Kaye Putnam |
Psychology Driven Brand Strategist. Retrieved February 1,
2022, from https://www.kayeputnam.com/brandality-quiz/
The Otis Redding Foundation | Progress through Education.
(2007). Otis Redding Foundation. Retrieved February 6, 2022,
from https://otisreddingfoundation.org
LinkedIn: Log In or Sign Up. (2002). LinkedIn. Retrieved
February 7, 2022, from https://www.linkedin.com
Cutco Knives. (2021). Cutco. Retrieved February 6, 2022, from
https://www.cutco.com
Log In. (2008). Glassdoor. Retrieved February 4, 2022, from
https://www.glassdoor.com/profile/login_input.htm
O*NET OnLine. (2012). O*NET OnLine. Retrieved February 4,
2022, from https://www.onetonline.org
Job Search - Millions of Jobs Hiring Near You. (2012).
ZipRecruiter. Retrieved February 4, 2022, from https://
www.ziprecruiter.com