2. As the youngest of the family, Kenny Van’t Hof
has always been striving to be something more
than the runt of the litter. Raised in the town of
Park City, Utah, Kenny was able to learn what it
took to work with the upper echelon’s of the
business world. With decades of experience in
different entertainment industries. He turned to
Full Sail university to hone this talent of his.
Helping him find his inner power mogul, that’s
been waiting to unleash its gift upon the
entertainment world.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Chief Executive
• Agents and Business Manager of
Artists, Performers and Athletes
• Management Analyst
Royalty Entertainer archetype - The
ability to make any viewer of any
entertainment craft, feel as if they
are of noble decent, and allowing
the entertainer to shine as a deity
experiencing ones true nature.
Executive Talent Manager of a Professional Entertainment Company
4. • DEMOGRAPHICS: 75% Male,
30-40 years old, African-
American, College-Educated,
Located in New York and mainly
United States.
• PSYCHOGRAPHICS: Enjoys
music of the hip hop variety,
developing up and coming artists,
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Recruiters & Hiring Managers at DreamVille, 24k entertainment, and Bad Boy Entertainment
TARGET AUDIENCE
5. GOALS
Short Term: (2022)
• Develop a recording studio in Sunriver, Oregon, to start Brap House Records.
‣ Upkeep current location and start building/designing the structure.
‣ Network through Linkedin for 15 artists/interior designers that
could help give creative advice and possibly help with labor by
November 1, 2022
Mid Term: (2023-2027)
• Start the charge towards a successful concert tour with Brap House Records
in Japan.
‣ Continue developing relations with artists in the Hip Hop and
Electronic music genre. While helping build their personal brand
reputation with Brap Lyfe on various social media platforms like
Instagram and Patreon. Helping them increase their brand on both
platforms by at least 20% by January 1, 2024.
‣ Using mentorships with other companies such Kaizen Records, to
learn how to network within the music industry properly. While
gaining experience working with professionals in the industry.
Long Term: (2042)
• Establish Brap House Records as an international recording company
‣ With two different foreign country concert tours, seven artists in
four different countries and have accumulated a company net
worth of ten million U.S dollars by the end of 2042
‣ Two recording studios in different countries by summer of 2042
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Negotiating 85%
Social Media Marketing 60%
Public Speaking 77%
Time Management 55%
SOFTHARD
Web Page Creation 68%
Law and Government 30%
Coordination 58%
Critical Thinking 79%
SOFTHARD
7. I bring life too diamonds within the people of
entertainment industry. Either by
pressurizing them properly or finding them in
the rough, polishing their talents to
perfection.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 Years of working around/with machines
for JWW excavation
• 2 accumulative years being a competitive
Gymnastics coach and Ski race coach
• 5 years of food service industry work
Education:
• Attending Full Sail University to obtain B.S
in Entertainment Business.
Awards:
• No notable awards have been awarded at
this point in his life
9. COMPETITION
Nathaniel Deemer
Industry Experience:
• He does not have any experience in
his desired field yet.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• He knows how to manage a kitchen and its people as
cook For apple Bee’s
Skills and Proficiencies:
• Marketing- Endorsements 1
• Digital Marketing
• Word Press
Kenny Van’t Hof
Overall Online Presence:
• 4 connections, banner image not yet customized,
Casual headshot for profile picture, missing some areas
in summaries, no articles published, active on social
media, URL not yet customized
• Grade: Poor, 47 out of 100
Overall Online Presence:
• 4 connections, banner image not customized,
professional headshot, detailed summaries throughout,
no articles published, sporadically active on personal
social media accounts, URL not customized.
• Grade: Alright, 53 out of 100
Skills and Proficiencies:
• Entertainment
• Career Development
• Microsoft Excel
Leadership Experience:
• Competitive Gymnastics coach and Competitive Ski
Race coach
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Industry Experience:
• No notable experience in entertainment
industry
10. COMPETITION
Steven Jordan
Industry Experience:
• ~23 years as Executive Producer/
songwriter for Bad Boy Entertainment
Education:
• PHD at Danger Zone University
Noteworthy Experience:
• 9 years of as president of the music group
• 12 years as a music consultant at Hip Hop Weekly
Skills and Proficiencies:
• No skills/proficiencies filed out
Kenny Van’t Hof
Overall Online Presence:
• 500+ connections, banner image not yet customized,
professional headshot, summaries are lacking, one
recommendation, URL not yet customized
• Grade: Good, 60 out of 100
Industry Experience:
• No notable experience in industry
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Competitive Gymnastics coach and Competitive Ski
Race coach
Skills and Proficiencies:
• Entertainment
• Career Development
• Microsoft Excel
Overall Online Presence:
• 4 connections, banner image not customized,
professional headshot, detailed summaries throughout,
no articles published, sporadically active on personal
social media accounts, URL not customized.
• Grade: Alright, 53 out of 100
11. BRAND POSITION
Enticing souls with eye grabbing demeanor
and physic, wooing you over any competition
with his caring father nature.
You don’t hassle Hof.
“PAPA HOF”
Kenny earned this nick name by his coworkers, on and off the construction site, for the way he
would enthrall your spirits to keep going no matter the circumstance.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Silicon Slopes event
‣ April 17 | Lehi, UT
• Salt Lake City Karaoke
‣ April 11 | Cruzrs Saloon, Salt Lake City, UT
• North Salt Lake Open Mic Night
‣ First Friday of each month |Salt Lake City, UT
Digital Marketing
• Primary Content: est. a Twitch Streaming account to start
meeting other gamers as well as giving myself a platform to
make money and host talks about relevant entertainment
media.
• Primary Tools: Youtube and Instagram - I will use these mainly
to help promote my streams and getting my content out to
viewers
• Website: I will have my Full Sail digital portfolio site. To help
market my work and what I accomplish through school.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level networking pro with at least 25 yrs
of experience in the entertainment industry; Up holds
values of a gentlemen and still know how to let loss.
Jame Bond of sorts Nov. 2025
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2022
Technical Skills
• Word Press video and courses, via LinkedIn and Full Sail
Profile page, at least 2 by May 2020
• Excel videos and courses via LinkedIn and youtube
videos, at least 2 by May 2020
• Youtube videos and courses, via LinkedIn and using the
platform more regularly, at least by May 2020
Soft Skills
• Business marketing videos and courses via LinkedIn, at
least 3 by June 2020
• Join North Sale Lake open mic night, starting May. 2020
• Watch three speaking videos on LinkedIn by June 2020
14. Kenny Van’t Hof
What is motivation? I have feeling you know
what it takes for starving artist to make in the
entertainment industry. That’s motivation, but
with all the motivation in the world, if you don’t have
the proper means, you won’t make it that far. I am that's means for any
starving artist. Ever heard of Sly Zen the Fount? You haven’t, well you
gotta check him out! I was fortunate enough to have my hands in the
development of his career, while being a starving artist myself at the time.
He will vouch that he wouldn’t have pursued music career if it wasn’t for
my influence in his development.
“
15. REFERENCES
Nathaniel Deemer Linkedin: https://
www.linkedin.com/in/nathanieldeemer/
Steven Jordan: https://www.linkedin.com/in/steven-
jordan-36332118/
Bad Boys Entertainment:https://www.linkedin.com/
company/bad-boy-entertainment/about/
O Net Executive:https://www.onetonline.org/link/
summary/11-1011.00
O Net Agents: https://www.onetonline.org/link/
summary/13-1011.00
O Net Marketing Management:https://
www.onetonline.org/link/summary/11-2021.00
Kenny Vanthof LinkedIn:https://www.linkedin.com/
in/kenny-vanthof-a209861a4/
Salt Lake City Karaoke: https://www.meetup.com/
Salt-Lake-City-Karaoke/
SLC Karaoke Image. https://
secure.meetupstatic.com/photos/event/b/c/7/0/
highres_483768240.jpeg
North Salt Lake Monthly open mic:https://
www.meetup.com/North-Salt-Lake-Monthly-Open-
Mic-Night/
Silicon Slopes, found on meetup.com: https://
www.meetup.com/meetup-group-sihsrwGn/
