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Gory_Andrea_MBBS_PB1_2023-May.pdf
- 1. PERSONAL BRAND EXPLORATION Andrea Gory Project & Portfolio I: Week 1 May 7th, 2023
- 2. I really value my sense of self worth in every situation as well as my sense of honesty. If I’m not holding myself to a high standard it won’t work for me. I’m a hard worker and very sociable wherever I go. I love spending my free time reading as well as driving around with no where to go just playing and fi nding new music. My favorite thing to do when reading and listening to music is escaping reality for a little. IDENTITY
- 3. PROFESSION Potential Job Titles: • Tour Manager • Artist Manager • A&R BRAND ARCHETYPE -How I go about my work is seeing it as an activity as much as work that needs to get done. My goal in life is to have a job I enjoy so much that work doesn’t feel like work. My archetype being “The Joker” bringing a lightheartedness into the workplace is a huge deal for me. Management for the Music Industry Picture Relevant to Your Industry Goes Here
- 4. Musicians and DJ’s TARGET AUDIENCE Chris Hansen Outreach Plan: • Following No Sleep Records on LinkedIn as well as following Chris. • After connecting with Chris reaching out to him through the LinkedIn chat feature. • Following up within the week of initial message would be ideal. PROFILE PICTURE Art Director A&R at No Sleep Records Matt Jenks Outreach Plan: • Reaching out to my friend Ronnie seeing as though he’s worked with Matt many times. • Text message (I have his number from years ago but can’t remember if he has mine) • Following up with Matt as soon as possible or whenever a tour in in the near future. PROFILE PICTURE Artist/Tour Manager at Ookay Arman Salari Outreach Plan: • Creating a note with questions I have about tour management and the best way to break into the industry. • Message him on Instagram • Immediately because we are friends. PROFILE PICTURE Tour Manager at SLANDER
- 5. GOALS Short Term: (December, 2024) • Applying to Internships and landing one. ‣ By applying to different management companies in the music industry and connecting with alumni on LinkedIn as well as recruiters for these programs I hope to increase my chances of getting in. Mid Term: (2030) • Tour Manage an artist at Coachella ‣ By working with an artist over a few years and helping them build their brand big enough over the last 5 years Coachella is my one big goal for not only my artist but myself. Long Term: 2050 • Begin to sell out world tours and arena shows. ‣ Having such a large artist roster will allow me to have the experience to manage world tours and arena shows.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: MS Of fi ce SOFT HARD Novice / Adept / Expert Google Drive Novice / Adept / Expert Communication Novice / Adept / Expert Multi Tasking Novice / Adept / Expert MS Excel SOFT HARD Novice / Adept / Expert Master Tour Novice / Adept / Expert Management Experience Novice / Adept / Expert Networking Novice / Adept / Expert
- 7. I help artists do what they love by managing them. [WHO?] [WHAT?] [HOW?] PROMISE
- 8. CREDENTIALS Work Experience: • Bartender/Server • Street Team for concert venue Education: • Music Business Management, B.S., Full Sail University (2024) Awards: • Miss Twin Peaks October 2022 Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Hannah Howard Industry Experience: • None Education: • Music Business Management, B.S. Full Sail University 2024 Leadership Experience: • Skills and Pro fi ciencies: • Marketing • Project Management Andrea Gory Overall Online Presence: • Hannah has 197 connections on LinkedIn, as well s a very professional headshot. There are a few areas that lack details in skills and leadership. I am unsure if she is active on other social media but her email is linked on her pro fi le. • Grade: Average, 60/100 HEADSHOT HEADSHOT Industry Experience: • Street Team Member Concord Music Hall 2017 • Concert Booking for Kevin Siwhan 2022 Education: • Music Business Management, B.S. Full Sail University 2024 Leadership Experience: • Bar Lead at Twin Peaks Skills and Pro fi ciencies: • Sales Operations- X Twin Peaks • Networking - X Twin Peaks • Teamwork - X Twin Peaks Overall Online Presence: • I have 17 connections on LinkedIn as well as a customized banner and a professional headshot. With my lack of industry experience I tried to make my current job details as accurate and transferrable as possible. I do have my Instagram linked in my bio as well as my email. • Grade: Average, 72 out of 100
- 10. COMPETITION Matt Jenks Noteworthy Experience: • International Tour manager for Ookay • International Tour manager for Marshmallow Andrea Gory HEADSHOT HEADSHOT Industry Experience: • Tour manager at Ookay 2014-present • Tour Manager at Marshmallow 2015-2017 Education: • Economics, B.S. Indiana University at Bloomington 2010 Skills and Pro fi ciencies: • Social Media - X Brandon Rubin • Marketing - X Brandon Rubin • Tour Management- X Troy Sterner Overall Online Presence: • 500 plus connections as well as a personalized banner, as well as a professional headshot. He has a very detailed pro fi le and it is very extensive. He is active on other social media. His LinkedIn URL is customized. • Grade: Superior, 95 out of 100 Industry Experience: • Street Team Member Concord Music Hall 2017 • Concert Booking for Kevin Siwhan 2022 Education: • Leadership Experience: • Bar Lead at Twin Peaks Skills and Pro fi ciencies: • Sales Operations- X Twin Peaks • Networking - X Twin Peaks • Teamwork - X Twin Peaks Overall Online Presence: • I have 17 connections on LinkedIn as well as a customized banner and a professional headshot. With my lack of industry experience I tried to make my current job details as accurate and transferrable as possible. I do have my Instagram linked in my bio as well as my email. • Grade: Average, 72 out of 100 • Music Business Management, B.S. Full Sail University 2024
- 11. BRAND POSITION For artists and musicians who need a manager, I provide a creative environement because I allow you to work to your greatest potential while being supportive in every aspect that helps you. “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events & Organizations • SXSW ‣ March 8-16 2024 | Austin, Texas • Women in Music ‣ TBA | Chicago, Illinois • Winter Music Conference ‣ March 2024 | Miami Beach, Florida Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I’m looking for is someone that is a tour manager and has the same morals and values in the workplace as me. April 2025 Formal Education • Music Business Management B.S, Full Sail University 2024 Technical Skills • Microsoft Excel December 2023 • Master Tour April 2024 • Google Calenders May 2024 Soft Skills • Social Media November 2024 • Leadership May 2025 • Critical Thinking May 2025
- 14. Andrea Gory You know the lack of women in the music industry? Well, what I do is encourage females to bring out the greatest potential in each other. I provide a fostering environment for both men and women to express themselves without feeling less than. In fact, I prevented workers from feeling objecti fi ed at my last job, and allowing them to be creative rather than treated in an inappropriate manner. “ Picture of You Goes Here