Marcos Bhardwaj created a personal brand profile exploring a career in artist management. He wants to help established record labels discover and build new artists by motivating them and providing resources. His short term goals include getting an entry level marketing job at RocNation and connecting with their employees on LinkedIn. His long term goals are to start his own record label and entertainment company that discovers 10 artists and saves $250,000 by 2040. He plans to market himself through a podcast called "Breaking Da Baanc" on YouTube and social media to showcase up-and-coming artists.

1. PERSONAL BRAND EXPLORATION
Marcos Bhardwaj
Project & Portfolio I: Week 3
April 26, 2020

2. Los Angeles, California was Marcos’ home until
he moved around the world to Hong Kong,
Medellin, and New York, seeing everywhere in
between. Music was consistent through that
journey and sparked his interest especially
when he realized how many people were just as
invested in it as he was. Through his life he has
learned to adapt , do things himself, admire
loyalty, and strive for excellence, and decided to
dive into the entertainment business at Full Sail.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Manager
• Artist Manager
• Talent Agent
Hero Archetype - seeking out
individuals that have a spark, and
recognizing potential. Using any
strategies necessary, adapting
frequently, and never slowing down
on the mission to take new talent to
the top of the food chain.
Artist Management for Established Record Label

4. • DEMOGRAPHICS: 75% Male,
35-45 years old, Predominately
colored, Married, College
Educated, Located in New York.
• PSYCHOGRAPHICS: Lives a
city, spends free time networking,
adheres to liberal lifestyles and
opinions.
• IDEAL AUDIENCE MEMBERS:
Jessica Bruckner, Senior Recruiter
(RN), Jenny Devore, Director,
Talent Acquisition (UMG),Keith
Rutsky, Recruiter (RN)
Recruiters & Hiring Managers at RocNation, UMG, and Atlantic
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at RocNation.
‣ Connect with, and send a follow up promotional
email to, 25 RocNation team members on LinkedIn
by December 31, 2020.
Mid Term: (2025)
• Discover and build a new talent from nothing to the top.
‣ Increase sales and stream numbers to a minimum
of 1 million streams per song by December, 2025.
Long Term: (2040)
• Establish a Record Label and/or Entertainment Company
that discovers and builds artists.
‣ Save a total of $250,000, provide studios, engineers,
media production, and secure 10 artists by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word 97%
Apple MacOS 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Adobe InDesign 30%
WordPress CMS 65%
Graphic Design 35%
Public Speaking 60%
SOFTHARD

7. I help established record labels to acquire
and build artists by motivating artists with
potential and providing them the resources
needed to excel.
PROMISE

8. CREDENTIALS
Work Experience:
• Music Video production for 5 artists
• 2 years building a brand through social
media and word of mouth
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2021)

9. COMPETITION
UNABLE TO FIND ANY DATA
ON ANYONE OTHER THAN
MYSELF DUE TO THIS
MESSAGE:
THIS IS THE CASE FOR EVERY PROFILE I
COME ACROSS . ACTIVELY BUILDING MY
NETWORK BUT THIS IS STILL THE CASE
Marcos Bhardwaj
Industry Experience:
• Brief experience with social media
marketing at Young and Reckless
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Creating and managing a start up
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 1000+ connections, banner image customized,
professional headshot, no details in profile, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 10 out of 100

10. COMPETITION
UNABLE TO FIND ANY DATA
ON ANYONE OTHER THAN
MYSELF DUE TO THIS
MESSAGE:
THIS IS THE CASE FOR EVERY PROFILE I
COME ACROSS . ACTIVELY BUILDING MY
NETWORK BUT THIS IS STILL THE CASE
Marcos Bhardwaj
Industry Experience:
• Brief experience with social media
marketing at Young and Reckless
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Creating and managing a start up
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 1000+ connections, banner image customized,
professional headshot, no details in profile, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Putting the “US” back in hustle by sharing the
process of making something out of nothing,
and demonstrating it in a way that will leave
you with no other choice than to chase your
dreams.
MARCOS BHARDWAJ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Coast 2 Coast Live Artist Showcase
‣ June 17, 2020 | Brooklyn, New York
• Music Entrepreneur Conference 2020
‣ November 13, 2020 | New York
• Most Wanted : Music
‣ November 3-5, 2020 | Berlin, Germany
Digital Marketing
• Primary Content: est. podcast called Breaking Da Baanc, and
get insider on up and coming artists. Learn their story, their
background, their motivations, and tell it in a way that
viewers will consume easily.
• Primary Tools: Instagram - promote podcast through 30 sec.
promo videos; post full videos on instagram TV and Youtube.
Create audio only podcast for podcast apps.
• Website: baancent.com in order to advertise all aspects of
label; clothing, blog, podcasts, music, and upcoming events.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a seasoned professional when it comes to
starting and running a business in a way where the
business can run itself. 20+ years experience, risk taker,
and someone with the money and success to show for it.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
August 2020
• Join local Toastmasters Club and regularly attend monthly
events, starting Sept 2020
• Impromptu Speaking - lynda.com, May 2020

14. Marcos Bhardwaj
Everybody loves to pay attention to the person
who’s popping. Does that mean that other artists
aren’t as good? Well, what I do is provide a 360 view
on artists that not only highlights their music, but also
their story with an emphasis on hustle.This influences people not only to follow
these artists with a passion, but it also influences those viewers to get up and
chase their own dreams. I excel in motivating people and allowing them to
realize their true potential by showing them proof. I showed one individual proof
of how certain moves could provide him success, and a year later, he now has
features with big artists and a few albums under his belt.
“

15. REFERENCES
Most Wanted: Music (MW:M) Convention Berlin. (2019,
December 10). Retrieved April 26, 2020, from https://mwm-
berlin.de/
Hero Brand Archetype - Kaye Putnam: Psychology Brand
Strategy. (n.d.). Retrieved April 26, 2020, from https://
www.kayeputnam.com/brandality-archetype-hero/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
Artists. (n.d.). Retrieved April 26, 2020, from https://
www.rocnation.com/music/
Universal Music Group : Careers by Brand. (n.d.). Retrieved
April 26, 2020, from https://jobs.jobvite.com/
universalmusicgroup/jobs
Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved
April 26, 2020, from https://unsplash.com/
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019, from
https://www.linkedin.com/company/professional-bull-riders-
inc./
Browse by Industry. (n.d.). Retrieved April 26, 2020, from
https://www.onetonline.org/find/industry?i=71&g=Go
Griffiths, E., Frieser, M., Lupelli, L., Ngubo, W., & Constantino,
M. (2018, July 25). Key Worldwide Music Industry & Sync
Events List 2020 - Synchblog. Retrieved April 26, 2020, from
https://www.synchtank.com/blog/key-worldwide-music-
industry-sync-events-list-2020/